Cricut (CRCT) Earnings Date & Reports

Key Takeaways

• Cricut, Inc. (CRCT) reported third quarter 2026 revenue of $188.6 million, up 11% year over year and above analyst expectations.
• Diluted earnings per share (EPS) came in at $0.13, up from $0.10 in the prior-year quarter and well ahead of consensus estimates.
• Products revenue surged 17% to $102.7 million, helped by the launches of the Cricut Maker 5 and StickerPix lines, while Platform revenue rose nearly 4%.
• Paid subscribers grew 2% to 3.07 million, and platform average revenue per user (ARPU) rose 3% to $56.70.
• The board approved a recurring $0.10 semi-annual dividend plus a $0.70 special dividend, and replenished the $50 million stock repurchase program.
• For more details on Cricut's Major News, Today's Price Move, Price Targets, and Forecast, explore these dedicated pages.
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Earnings Context and Why It Matters

Cricut's third quarter 2026 report matters because it tests whether the creative technology company can sustain a reacceleration in its core products business after a period of uneven demand. The quarter included two significant product launches — the Maker 5 cutting machine and the new StickerPix line — giving investors a first read on how innovation is translating into sell-through. With platform subscriptions and ARPU representing higher-margin recurring revenue, the report also sheds light on Cricut's ability to convert machine buyers into long-term subscribers. Strong cash generation and a newly announced special dividend further signal management's confidence in the balance sheet and its commitment to returning capital to shareholders.

Reported Results

For the third quarter ended September 30, 2026, Cricut reported total revenue of $188.6 million, an 11% increase from $170.4 million a year earlier and ahead of the consensus estimate of roughly $164 million. Platform revenue grew nearly 4% to $85.9 million, while Products revenue climbed 17% to $102.7 million. International revenue rose 30% and represented 28% of total revenue, up from 24% a year ago.

Diluted EPS was $0.13, up from $0.10 in Q3 2025 and above the analyst consensus of approximately $0.05. Gross margin expanded to 57.7% from 55.2%, and operating income rose 50% to $33.9 million, or 18.0% of revenue. Net income increased 36% to $27.8 million, or 14.8% of revenue.

Key operating metrics showed steady engagement: paid subscribers rose 2% to 3.07 million, active users grew 2% to nearly 6.0 million, and 90-day engaged users were flat at 3.5 million. Platform ARPU (average revenue per user) increased 3% to $56.70. The company generated $24 million in cash from operations and ended the quarter with $273 million in cash and cash equivalents.

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Market Reaction and Investor Sentiment

Despite a clear beat on both the top and bottom lines, Cricut shares were modestly lower following the report, suggesting investors had already priced in much of the recent momentum. The stock closed near $5.97 on the day of the announcement and has advanced more than 15% over the trailing twelve months. The mixed intraday reaction reflects a market weighing strong product growth and margin expansion against the reality that platform engagement metrics — such as flat 90-day engaged users — remain subdued. The announcement of a special dividend and a replenished buyback program was generally viewed as a positive signal of financial strength, even as the initial share move remained muted.

Forward Outlook and Key Factors to Monitor

Looking ahead, investors should watch whether Cricut's product momentum can carry into the holiday quarter and beyond. Management has indicated it expects platform revenue growth to continue through the end of the year, supported by the recent product launches and international expansion. The company's international business, which grew 30% and now accounts for 28% of revenue, is emerging as a meaningful growth driver worth monitoring.

Engagement metrics will be a key area of focus. While paid subscribers and ARPU moved higher, 90-day engaged users were flat year over year, highlighting the importance of converting new machine buyers into active, repeat users. Sustained improvement in this metric would support the higher-margin platform business over time.

Finally, capital allocation decisions — including the $0.70 special dividend payable in January 2027 and the replenished $50 million repurchase program — signal confidence but also raise the bar for operational execution. Investors will want to see continued margin discipline, stable cash generation, and evidence that new product categories like StickerPix broaden the company's addressable market without pressuring profitability.

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