ASAN
Price
$10.07
Change
+$0.20 (+2.03%)
Updated
Oct 9, 04:59 PM (EDT)
Capitalization
1.98B
60 days until earnings call
Intraday BUY SELL Signals
CRM
Price
$229.08
Change
+$1.28 (+0.56%)
Updated
Oct 9, 04:59 PM (EDT)
Capitalization
187.04B
60 days until earnings call
Intraday BUY SELL Signals
DOCU
Price
$71.08
Change
-$0.35 (-0.49%)
Updated
Oct 9 closing price
Capitalization
12.52B
55 days until earnings call
Intraday BUY SELL Signals
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ASAN or CRM or DOCU

ASAN vs CRM vs DOCU Comparison Chart in %
View a ticker or compare two or three
A.I.Advisor
Sep 21, 2026

Which Stock Would AI Choose? Asana (ASAN) vs. Salesforce (CRM) vs. DocuSign (DOCU) Stock Comparison

Key Takeaways

  • ASAN reported Q2 revenue growth of 10% year over year with margin expansion, though the stock declined after earnings amid mixed guidance.
  • CRM demonstrated robust AI momentum, with Agentforce annual recurring revenue exceeding $1.5 billion, alongside raised full-year guidance.
  • DOCU saw Intelligent Agreement Management reach 15.1% of total annual recurring revenue and raised its fiscal 2027 outlook following a solid quarter.
  • Relative performance in recent weeks showed DOCU with stronger price gains compared to ASAN and CRM, which faced post-earnings volatility.
  • All three companies operate in the broader software sector with exposure to artificial intelligence adoption as a key growth driver.
  • Valuation sensitivity remains elevated across the group given growth rates in the single digits to low teens.

Introduction

Investors and traders often compare ASAN, CRM, and DOCU due to their positions in the software industry, where work management, customer relationship management, and electronic signature solutions intersect with emerging artificial intelligence capabilities. This comparison appeals to those seeking exposure to enterprise software trends, including productivity platforms, customer engagement tools, and agreement automation. Market participants may use such analyses to assess relative positioning amid shifting sentiment around technology spending and AI integration.

ASAN Overview and Recent Performance

Asana provides a work management platform designed for teams and enterprises. In recent market activity, the company reported second-quarter fiscal 2027 revenue of $216.4 million, representing 10% year-over-year growth that exceeded the high end of guidance. Non-GAAP operating margin expanded to 10%. The stock experienced downward pressure following the release, consistent with reactions to guidance that included a modest Q3 adjusted earnings per share target. Developments such as the upcoming launch of Agentic Work Management features have contributed to discussions around AI integration, though overall sentiment has reflected caution amid broader software sector dynamics.

CRM Overview and Recent Performance

Salesforce delivers customer relationship management software and related enterprise applications. Recent performance highlighted strong expansion in its artificial intelligence offerings, with Agentforce annual recurring revenue surpassing $1.5 billion. The company raised its full-year revenue guidance after reporting solid quarterly results. Market activity included attention around its Dreamforce event and the introduction of the Koa AI model developed with NVIDIA. Service disruptions noted during the conference period drew some commentary on operational reliability, while the stock showed resilience amid AI-focused narratives in the sector.

DOCU Overview and Recent Performance

DocuSign specializes in electronic signature and agreement management solutions. In recent weeks, the company reported second-quarter fiscal 2027 revenue of $875.7 million, up 9.4% year over year, accompanied by an earnings beat. Intelligent Agreement Management accounted for 15.1% of total annual recurring revenue, with management projecting further increases. The stock recorded gains over the past month following the earnings release and an upward revision to full-year guidance. Recognition as a leader in industry evaluations has supported positive sentiment around its AI-driven platform enhancements.

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Head-to-Head Comparison

Business models differ notably: ASAN focuses on collaborative work management, CRM emphasizes comprehensive customer relationship tools with extensive ecosystem integrations, and DOCU centers on agreement lifecycle automation. Growth drivers include AI feature adoption across all three, though CRM reports the most substantial scale in AI recurring revenue. Recent momentum favored DOCU in price terms, while ASAN and CRM navigated post-earnings adjustments. Risk factors encompass execution on AI monetization, competition in enterprise software, and sensitivity to macroeconomic spending patterns. Sector exposure remains concentrated in technology, with valuation multiples reflecting expectations for sustained growth amid single-digit to low-double-digit revenue increases. Market sentiment has oscillated with earnings outcomes and AI narrative developments.

Tickeron AI Verdict

Based on observable factors such as trend consistency in AI revenue traction, relative scale, and positioning within enterprise workflows, Tickeron’s AI would currently assign a higher probabilistic preference to CRM. Its established market presence and documented progress in high-growth AI segments provide a differentiated profile compared to the smaller peers in this group. Outcomes remain subject to ongoing market conditions and company execution.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

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SUMMARIES
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FUNDAMENTALS RATINGS
ASAN vs CRM vs DOCU: Fundamental Ratings
ASAN
CRM
DOCU
OUTLOOK RATING
1..100
366021
VALUATION
overvalued / fair valued / undervalued
1..100
62
Fair valued
16
Undervalued
72
Overvalued
PROFIT vs RISK RATING
1..100
100100100
SMR RATING
1..100
984850
PRICE GROWTH RATING
1..100
394138
P/E GROWTH RATING
1..100
1008682
SEASONALITY SCORE
1..100
n/a85n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CRM's Valuation (16) in the Packaged Software industry is somewhat better than the same rating for ASAN (62) in the null industry, and is somewhat better than the same rating for DOCU (72) in the Packaged Software industry. This means that CRM's stock grew somewhat faster than ASAN’s and somewhat faster than DOCU’s over the last 12 months.

CRM's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as ASAN (100) in the null industry, and is in the same range as DOCU (100) in the Packaged Software industry. This means that CRM's stock grew similarly to ASAN’s and similarly to DOCU’s over the last 12 months.

CRM's SMR Rating (48) in the Packaged Software industry is in the same range as DOCU (50) in the Packaged Software industry, and is somewhat better than the same rating for ASAN (98) in the null industry. This means that CRM's stock grew similarly to DOCU’s and somewhat faster than ASAN’s over the last 12 months.

DOCU's Price Growth Rating (38) in the Packaged Software industry is in the same range as ASAN (39) in the null industry, and is in the same range as CRM (41) in the Packaged Software industry. This means that DOCU's stock grew similarly to ASAN’s and similarly to CRM’s over the last 12 months.

DOCU's P/E Growth Rating (82) in the Packaged Software industry is in the same range as CRM (86) in the Packaged Software industry, and is in the same range as ASAN (100) in the null industry. This means that DOCU's stock grew similarly to CRM’s and similarly to ASAN’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ASANCRMDOCU
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
50%
Bearish Trend 2 days ago
62%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
90%
Bullish Trend 2 days ago
68%
Bearish Trend 2 days ago
74%
Momentum
ODDS (%)
Bullish Trend 2 days ago
82%
Bearish Trend 2 days ago
69%
Bullish Trend 2 days ago
71%
MACD
ODDS (%)
Bullish Trend 2 days ago
80%
Bearish Trend 2 days ago
63%
Bearish Trend 2 days ago
68%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
79%
Bearish Trend 2 days ago
68%
Bullish Trend 2 days ago
72%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
71%
Bullish Trend 2 days ago
70%
Advances
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 9 days ago
69%
Bullish Trend 2 days ago
71%
Declines
ODDS (%)
Bearish Trend 11 days ago
86%
Bearish Trend 3 days ago
67%
Bearish Trend 12 days ago
76%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
75%
N/A
Bearish Trend 2 days ago
71%
Aroon
ODDS (%)
Bearish Trend 2 days ago
81%
Bearish Trend 2 days ago
74%
Bullish Trend 2 days ago
84%
COMPARISON
Comparison
Oct 10, 2026
Stock price -- (ASAN: $9.87, CRM: $227.80, DOCU: $71.43)
Brand notoriety: ASAN and DOCU are not notable and CRM is notable
The three companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: ASAN: 100%, CRM: 43%, DOCU: 119%
Market capitalization -- ASAN: $1.98B, CRM: $187.04B, DOCU: $12.52B
$ASAN is valued at $1.98B, while CRM has a market capitalization of $187.04B, and DOCU's market capitalization is $12.52B. The market cap for tickers in this @Packaged Software ranges from $39 to $244.09B. The average market capitalization across the @Packaged Software industry is $9.98B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ASAN’s FA Score shows that 0 FA rating(s) are green while CRM’s FA Score has 1 green FA rating(s), and DOCU’s FA Score reflects 0 green FA rating(s).

  • ASAN’s FA Score: 0 green, 5 red.
  • CRM’s FA Score: 1 green, 4 red.
  • DOCU’s FA Score: 0 green, 5 red.
According to our system of comparison, CRM is a better buy in the long-term than DOCU, which in turn is a better option than ASAN.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ASAN’s TA Score shows that 6 TA indicator(s) are bullish while CRM’s TA Score has 3 bullish TA indicator(s), and DOCU’s TA Score reflects 3 bullish TA indicator(s).

  • ASAN’s TA Score: 6 bullish, 4 bearish.
  • CRM’s TA Score: 3 bullish, 5 bearish.
  • DOCU’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, ASAN is a better buy in the short-term than CRM and DOCU.

Price Growth

ASAN (@Packaged Software) experienced а +10.53% price change this week, while CRM (@Packaged Software) price change was -3.76% , and DOCU (@Packaged Software) price fluctuated +2.42% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -0.16%. For the same industry, the average monthly price growth was -1.54%, and the average quarterly price growth was +15.39%.

Reported Earning Dates

ASAN is expected to report earnings on Dec 08, 2026.

CRM is expected to report earnings on Dec 08, 2026.

DOCU is expected to report earnings on Dec 03, 2026.

Industries' Descriptions

@Packaged Software (-0.16% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

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ASAN
Daily Signal:
Gain/Loss:
CRM
Daily Signal:
Gain/Loss:
DOCU
Daily Signal:
Gain/Loss:
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ASAN and

Correlation & Price change

A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ASAN
1D Price
Change %
ASAN100%
+5.79%
WDAY - ASAN
76%
Closely correlated
+1.93%
FRSH - ASAN
75%
Closely correlated
+0.29%
HUBS - ASAN
74%
Closely correlated
+5.25%
TEAM - ASAN
72%
Closely correlated
+3.97%
NOW - ASAN
71%
Closely correlated
+1.36%
More

CRM and

Correlation & Price change

A.I.dvisor indicates that over the last year, CRM has been closely correlated with NOW. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if CRM jumps, then NOW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRM
1D Price
Change %
CRM100%
+1.44%
NOW - CRM
78%
Closely correlated
+1.36%
HUBS - CRM
76%
Closely correlated
+5.25%
ADBE - CRM
75%
Closely correlated
+3.56%
WDAY - CRM
75%
Closely correlated
+1.93%
FRSH - CRM
71%
Closely correlated
+0.29%
More

DOCU and

Correlation & Price change

A.I.dvisor indicates that over the last year, DOCU has been closely correlated with FRSH. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if DOCU jumps, then FRSH could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DOCU
1D Price
Change %
DOCU100%
+3.67%
FRSH - DOCU
72%
Closely correlated
+0.29%
WDAY - DOCU
71%
Closely correlated
+1.93%
HUBS - DOCU
70%
Closely correlated
+5.25%
ASAN - DOCU
70%
Closely correlated
+5.79%
BL - DOCU
68%
Closely correlated
+3.25%
More