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COLM or GIII or SHOO
Which Stock Would AI Choose? Columbia Sportswear Company (COLM) vs. G-III Apparel Group, Ltd. (GIII) vs. Steven Madden, Ltd. (SHOO) Stock Comparison
Key Takeaways
- COLM delivered a strong Q1 2026 earnings beat and raised its full-year outlook, supporting recent stock gains near the upper end of its 52-week range.
- GIII advanced its brand portfolio through a Marc Jacobs joint venture agreement and initiated a quarterly dividend program in recent weeks.
- SHOO has shown robust one-year price appreciation amid steady demand in fashion footwear and accessories.
- The three companies operate in overlapping apparel and footwear segments but differ in brand focus, geographic exposure, and growth strategies.
- Recent market activity reflects mixed short-term price movements against broader sector influences such as consumer spending patterns and brand repositioning efforts.
- Relative positioning varies by timeframe, with each ticker exhibiting distinct momentum and valuation characteristics based on observable data.
Introduction
This comparison examines COLM, GIII, and SHOO, three publicly traded companies in the apparel and footwear sector. The analysis focuses on recent performance, business models, and market positioning to assist traders and investors evaluating relative opportunities within consumer discretionary equities. Market participants seeking data-driven insights into sector peers with varying brand portfolios, growth drivers, and risk profiles may find the review relevant for portfolio construction or tactical allocation decisions.
COLM Overview and Recent Performance
Columbia Sportswear Company designs, sources, markets, and distributes outdoor, active lifestyle apparel, footwear, and accessories under multiple brands. In recent market activity, the stock traded near the upper portion of its 52-week range following first-quarter 2026 results that exceeded consensus estimates for both earnings and revenue. Management updated its full-year 2026 financial outlook higher, citing global strength in certain categories. Analyst commentary in early May reflected price target increases from several firms, contributing to positive sentiment. Broader influences include consumer demand for outdoor products and ongoing strategic initiatives under the company's ACCELERATE plan.
GIII Overview and Recent Performance
G-III Apparel Group, Ltd. designs, manufactures, and markets apparel under licensed and owned brands, with a focus on outerwear, sportswear, and accessories. Recent developments include a definitive agreement in mid-May 2026 to form a joint venture for the Marc Jacobs brand, aimed at expanding owned-brand capabilities. The company also declared its first quarterly cash dividend in late May. Stock price action showed modest fluctuations, with the shares trading above the 200-day moving average amid the transition toward greater brand ownership. Performance reflects both licensing revenue stability and efforts to enhance margins through portfolio optimization.
SHOO Overview and Recent Performance
Steven Madden, Ltd. designs, sources, and markets fashion footwear, apparel, and accessories primarily under the Steve Madden brand and other labels. Over the past year, the stock has delivered substantial gains relative to broader market benchmarks, supported by consistent demand in trend-driven categories. Recent trading has kept the price within a range below its 52-week high while remaining well above longer-term lows. Market sentiment has been influenced by ongoing product innovation and retail channel dynamics in the fashion segment, with management engagement activities noted in late May.
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Head-to-Head Comparison
COLM emphasizes outdoor and performance-oriented products with diversified geographic revenue, while GIII balances licensed and owned apparel brands and SHOO concentrates on fashion-forward footwear and accessories. Growth drivers differ: COLM benefits from outdoor lifestyle trends and earnings momentum; GIII pursues brand ownership expansion; SHOO leverages fashion cycle responsiveness. Recent momentum shows COLM with notable year-to-date appreciation following its earnings release, GIII advancing on strategic announcements, and SHOO maintaining longer-term price strength. Risk factors include consumer discretionary spending sensitivity for all three, with additional considerations around tariff exposure for COLM, integration execution for GIII’s joint venture, and style trend variability for SHOO. Valuation sensitivity appears higher for growth-oriented names amid shifting interest rates, and market sentiment has responded to company-specific catalysts rather than uniform sector moves.
Tickeron AI Verdict
Based on observable factors such as trend consistency following recent earnings, stability in brand initiatives, and relative positioning within the sector, Tickeron’s AI models currently assign higher probabilistic favorability to COLM among the three. This assessment reflects stronger near-term catalyst alignment and earnings trajectory visibility compared with peers, though outcomes remain subject to broader market variables and execution risks.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COLM’s FA Score shows that 2 FA rating(s) are green whileGIII’s FA Score has 1 green FA rating(s), and SHOO’s FA Score reflects 2 green FA rating(s).
- COLM’s FA Score: 2 green, 3 red.
- GIII’s FA Score: 1 green, 4 red.
- SHOO’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COLM’s TA Score shows that 4 TA indicator(s) are bullish while GIII’s TA Score has 5 bullish TA indicator(s), and SHOO’s TA Score reflects 5 bullish TA indicator(s).
- COLM’s TA Score: 4 bullish, 5 bearish.
- GIII’s TA Score: 5 bullish, 4 bearish.
- SHOO’s TA Score: 5 bullish, 4 bearish.
Price Growth
COLM (@Apparel/Footwear) experienced а +4.31% price change this week, while GIII (@Apparel/Footwear) price change was +4.66% , and SHOO (@Wholesale Distributors) price fluctuated +5.32% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +2.47%. For the same industry, the average monthly price growth was +12.13%, and the average quarterly price growth was +13.78%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +3.77%. For the same industry, the average monthly price growth was +14.74%, and the average quarterly price growth was +8.24%.
Reported Earning Dates
COLM is expected to report earnings on Aug 05, 2026.
GIII is expected to report earnings on Sep 03, 2026.
SHOO is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Apparel/Footwear (+2.47% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (+3.77% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| COLM | GIII | SHOO | |
| Capitalization | 3.43B | 1.49B | 3.37B |
| EBITDA | 289M | 140M | 177M |
| Gain YTD | 22.840 | 22.282 | 12.043 |
| P/E Ratio | 21.40 | 12.42 | 43.54 |
| Revenue | 3.4B | 2.96B | 2.63B |
| Total Cash | 535M | 407M | 123M |
| Total Debt | 473M | 285M | 540M |
COLM | GIII | SHOO | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 29 | 25 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 28 Undervalued | 37 Fair valued | 24 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 94 | 79 | |
SMR RATING 1..100 | 71 | 88 | 77 | |
PRICE GROWTH RATING 1..100 | 43 | 39 | 38 | |
P/E GROWTH RATING 1..100 | 27 | 7 | 4 | |
SEASONALITY SCORE 1..100 | 46 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SHOO's Valuation (24) in the Apparel Or Footwear industry is in the same range as COLM (28) and is in the same range as GIII (37). This means that SHOO's stock grew similarly to COLM’s and similarly to GIII’s over the last 12 months.
SHOO's Profit vs Risk Rating (79) in the Apparel Or Footwear industry is in the same range as GIII (94) and is in the same range as COLM (100). This means that SHOO's stock grew similarly to GIII’s and similarly to COLM’s over the last 12 months.
COLM's SMR Rating (71) in the Apparel Or Footwear industry is in the same range as SHOO (77) and is in the same range as GIII (88). This means that COLM's stock grew similarly to SHOO’s and similarly to GIII’s over the last 12 months.
SHOO's Price Growth Rating (38) in the Apparel Or Footwear industry is in the same range as GIII (39) and is in the same range as COLM (43). This means that SHOO's stock grew similarly to GIII’s and similarly to COLM’s over the last 12 months.
SHOO's P/E Growth Rating (4) in the Apparel Or Footwear industry is in the same range as GIII (7) and is in the same range as COLM (27). This means that SHOO's stock grew similarly to GIII’s and similarly to COLM’s over the last 12 months.
| COLM | GIII | SHOO | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 83% | 4 days ago 79% | 4 days ago 64% |
| Stochastic ODDS (%) | 4 days ago 66% | 4 days ago 76% | 4 days ago 76% |
| Momentum ODDS (%) | 4 days ago 61% | 4 days ago 88% | 8 days ago 70% |
| MACD ODDS (%) | 4 days ago 57% | 4 days ago 81% | 4 days ago 73% |
| TrendWeek ODDS (%) | 4 days ago 52% | 4 days ago 77% | 4 days ago 68% |
| TrendMonth ODDS (%) | 4 days ago 46% | 4 days ago 73% | 4 days ago 68% |
| Advances ODDS (%) | 4 days ago 49% | 5 days ago 77% | 4 days ago 69% |
| Declines ODDS (%) | 11 days ago 67% | 12 days ago 71% | 6 days ago 66% |
| BollingerBands ODDS (%) | 4 days ago 70% | 4 days ago 77% | 4 days ago 72% |
| Aroon ODDS (%) | 4 days ago 64% | 4 days ago 73% | 4 days ago 70% |
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COLM and
Correlation & Price change
A.I.dvisor indicates that over the last year, COLM has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if COLM jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To COLM | 1D Price Change % | ||
|---|---|---|---|---|
| COLM | 100% | +0.65% | ||
| SHOO - COLM | 63% Loosely correlated | +0.57% | ||
| GIII - COLM | 59% Loosely correlated | -1.09% | ||
| VFC - COLM | 58% Loosely correlated | +0.86% | ||
| NKE - COLM | 56% Loosely correlated | -2.24% | ||
| PVH - COLM | 55% Loosely correlated | +0.18% | ||
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