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BFH
Stock ticker: NYSE
AS OF
May 23 closing price
Price
$50.58
Change
-$0.71 (-1.38%)
Capitalization
1.84B

BFH Bread Financial Holdings Forecast, Technical & Fundamental Analysis

Formed by a combination of JCPenney’s credit card processing unit and The Limited’s credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services... Show more

BFH
Daily Signalchanged days ago
Gain/Loss if bought
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A.I.Advisor
a Summary for BFH with price predictions
May 23, 2025

BFH sees MACD Histogram just turned negative

BFH saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on May 23, 2025. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 45 instances where the indicator turned negative. In of the 45 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for BFH moved out of overbought territory on May 16, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 36 similar instances where the indicator moved out of overbought territory. In of the 36 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

BFH broke above its upper Bollinger Band on May 08, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Momentum Indicator moved above the 0 level on April 17, 2025. You may want to consider a long position or call options on BFH as a result. In of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

BFH moved above its 50-day moving average on May 07, 2025 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for BFH crossed bullishly above the 50-day moving average on May 08, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in of 283 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 164 cases where BFH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. BFH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 67, placing this stock worse than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.609) is normal, around the industry mean (5.063). P/E Ratio (2.441) is within average values for comparable stocks, (56.430). BFH's Projected Growth (PEG Ratio) (2.559) is slightly higher than the industry average of (1.599). Dividend Yield (0.023) settles around the average of (0.040) among similar stocks. P/S Ratio (0.419) is also within normal values, averaging (3.521).

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BFH
Daily Signalchanged days ago
Gain/Loss if bought
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A.I. Advisor
published Earnings

BFH is expected to report earnings to fall 38.81% to $1.75 per share on July 24

Bread Financial Holdings BFH Stock Earnings Reports
Q2'25
Est.
$1.75
Q1'25
Beat
by $0.58
Q4'24
Beat
by $0.09
Q3'24
Missed
by $0.10
Q2'24
Beat
by $1.09
The last earnings report on April 24 showed earnings per share of $2.86, beating the estimate of $2.28. With 665.85K shares outstanding, the current market capitalization sits at 1.84B.
A.I.Advisor
published Dividends

BFH is expected to pay dividends on June 13, 2025

Bread Financial Holdings BFH Stock Dividends
A dividend of $0.21 per share will be paid with a record date of June 13, 2025, and an ex-dividend date of May 09, 2025. The last dividend of $0.21 was paid on March 21. Read more...
A.I. Advisor
published General Information

General Information

a provider of transaction, credit and marketing, and market research services

Industry FinanceRentalLeasing

Profile
Fundamentals
Details
Industry
Data Processing Services
Address
3075 Loyalty Circle
Phone
+1 614 729-4000
Employees
7000
Web
https://www.breadfinancial.com
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BFH and Stocks

Correlation & Price change

A.I.dvisor indicates that over the last year, BFH has been closely correlated with SYF. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if BFH jumps, then SYF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BFH
1D Price
Change %
BFH100%
-1.38%
SYF - BFH
85%
Closely correlated
-0.87%
ENVA - BFH
76%
Closely correlated
-0.65%
OMF - BFH
75%
Closely correlated
+1.19%
ALLY - BFH
72%
Closely correlated
-1.03%
SLM - BFH
68%
Closely correlated
+2.41%
More

Groups containing BFH

Correlation & Price change

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BFH
1D Price
Change %
BFH100%
-1.38%
BFH
(10 stocks)
86%
Closely correlated
-0.01%