Founded in 1956, Fair Isaac is a leading applied analytics company... Show more
Fair Isaac Corporation (NYSE: FICO), headquartered in Bozeman, Montana, is an analytics and decision-management company best known for the FICO Score, the widely used measure of consumer credit risk that underpins lending decisions across mortgages, credit cards, and auto loans. The company operates in two primary segments: a Scores business that licenses its credit-scoring models, and a Software business that sells the FICO Platform for analytics, fraud detection, and decision management.
FICO has long held a near-dominant position in U.S. mortgage credit scoring, a role that has driven substantial pricing power and high operating margins. Investors follow the stock closely because of that durable revenue stream and the company's steady earnings growth, as well as its sensitivity to regulatory and competitive developments in the credit-scoring market.
Over the last 30 days, FICO shares declined roughly 32%, falling from a closing price near $983 in early September to $667.58 on Oct. 9, 2026. The move was abrupt rather than gradual, with a sharp sell-off concentrated in late September followed by elevated volatility in early October.
The broader quarterly picture is even steeper. From a mid-July level near $1,278, the stock dropped approximately 47% over the last quarter, making it one of the worst stretches in the company's history. The decline erased a substantial portion of the stock's market value and pushed shares to levels last seen in early 2023.
The defining event of the month came on Sept. 29, 2026, when FHFA Director Bill Pulte announced a new mortgage pricing structure that would incorporate VantageScore, a rival scoring model developed by the three major credit bureaus, on equal footing with FICO scores. The announcement triggered a roughly 26% single-day drop—FICO's worst daily percentage decline since 1989—because it directly threatened the company's long-standing pricing advantage in mortgage lending.
The competitive pressure intensified when Rocket Companies (RKT)' Rocket Mortgage said it would become the first lender to adopt VantageScore 4.0 as its preferred scoring model for eligible loans. Analysts responded by cutting their outlooks: Bank of America lowered its FICO price target to $700 from $1,400 and moved the stock to Neutral, while Jefferies warned that adjusted EBITDA could decline by about 20% if VantageScore became a genuine competitive threat.
FICO attempted to counter the pressure on Oct. 1 by launching its FICO Mortgage Direct License Program, which allows credit reporting companies to distribute FICO scores directly to customers, bypassing the traditional bureau royalty model. The announcement helped fuel a brief relief rally. Then, on Oct. 6, the company said it would eliminate about 15% of its workforce—roughly 570 positions—as part of an AI-focused restructuring expected to cost about $27 million in pretax charges. Shares remained volatile through the period, reflecting ongoing uncertainty over the new pricing framework.
The quarterly decline reflects a shift in the investment narrative rather than a single isolated headline. For years, FICO's dominant position in mortgage credit scoring allowed it to raise prices substantially—by roughly 1,800% since 2020, according to multiple reports—which drew criticism from policymakers and the administration. The FHFA's push to open mortgage scoring to competition represented the culmination of that pressure.
As a result, a stock that had been a long-term market leader entered a sustained downtrend. Shares fell roughly 48% in September alone and were down about 59% for the year through early October, leaving the stock more than 70% below its November 2024 record high of $2,382.40. The market has repriced FICO from a premium, high-growth compounder toward a business facing genuine regulatory and competitive disruption in its most profitable franchise.
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Investors will be watching several factors in the months ahead. First, the implementation details of the FHFA's new mortgage pricing grid and the pace of lender adoption of VantageScore versus FICO will be central to the company's revenue outlook. Fair Isaac's fiscal fourth-quarter earnings report, expected on or around Nov. 3, 2026, should provide the first concrete figures on restructuring charges, cost savings, and guidance.
Beyond the regulatory landscape, the performance of the FICO Platform business—particularly annualized recurring revenue and net retention—and broader adoption of FICO Score 10T will signal whether the software segment can offset mortgage-related headwinds. Analyst expectations, competitive responses from the credit bureaus, and any further policy announcements from the FHFA will also shape sentiment. These are factors to monitor, not signals to act on, and they underscore the elevated uncertainty surrounding the stock.
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Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FICO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.
The Aroon Indicator for FICO entered a downward trend on October 09, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where FICO's RSI Oscillator exited the oversold zone, 26 of 37 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 70%.
The Momentum Indicator moved above the 0 level on October 13, 2026. You may want to consider a long position or call options on FICO as a result. In 61 of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for FICO just turned positive on October 12, 2026. Looking at past instances where FICO's MACD turned positive, the stock continued to rise in 39 of 49 cases over the following month. The odds of a continued upward trend are 80%.
Following a +7.17% 3-day Advance, the price is estimated to grow further. Considering data from situations where FICO advanced for three days, in 277 of 372 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
FICO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron SMR rating for this company is 9 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 65 (best 1 - 100 worst), indicating fairly steady price growth. FICO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 86 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FICO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron Valuation Rating of 88 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (82.645) is normal, around the industry mean (51.922). P/E Ratio (24.345) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (0.671) is also within normal values, averaging (3.135). Dividend Yield (0.000) settles around the average of (0.011) among similar stocks. P/S Ratio (9.794) is also within normal values, averaging (70.810).
The Tickeron PE Growth Rating for this company is 95 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of enterprise decision management solutions
Industry PackagedSoftware