Goosehead Insurance Inc operates as an insurance agency... Show more
Goosehead Insurance, Inc. (NASDAQ: GSHD) is an independent personal lines insurance agency headquartered in Westlake, Texas. Founded in 2003, the company distributes homeowner, auto, dwelling property, flood, umbrella, small-business commercial, and life insurance policies across the United States through a combination of corporate locations and a large franchise network.
Goosehead differentiates itself through technology, notably its Digital Agent online quoting platform, which lets clients shop and compare home and auto coverage across top carriers. The company has also invested in Digital Agent 2.0 and an AI virtual assistant as part of a broader digital strategy. Its franchise model, recurring renewal commissions, and position as a technology-enabled distributor of personal lines coverage are central reasons investors follow the stock.
Over the last 30 days, GSHD shares fell approximately 14%, moving from a closing price of $54.55 to roughly $46.78. The decline was not gradual: most of the damage occurred in a concentrated sell-off in late September, after which the stock stabilized in a range near the mid-$40s.
The quarterly picture is steeper. From a close of about $57.23 in mid-July, the stock declined roughly 18% through late October. That move masks significant intra-quarter volatility — shares rallied to a closing high near $73 in late August before reversing sharply as AI-related competitive fears and analyst target reductions took hold.
The primary catalyst was the introduction of Meta's AI shopping and services assistant, which automates comparison shopping across providers. The launch sparked concern that such tools could disintermediate insurance distributors, and GSHD sold off sharply, falling roughly 21% in a single week. Investor anxiety about AI-driven disruption of the personal lines distribution model was the defining theme of the move.
Analyst actions compounded the volatility. Texas Capital upgraded Goosehead to Buy from Hold with a $66 price target, arguing the market was overestimating the disruption risk, while JPMorgan lowered its target to $60 from $68. Weiss Ratings also shifted its outlook to a Hold rating. These mixed signals reflected a market weighing strong underlying fundamentals against a clouded competitive narrative.
The trailing quarter was defined by a sharp reversal from optimism to caution. Early in the period, GSHD rallied on strong second-quarter results — adjusted EPS of $0.64 beat consensus, revenue rose 21% year over year, and management raised guidance — pushing shares toward $73. That momentum faded as AI-related competitive fears emerged in September, erasing the summer gains and leaving the stock lower over the full three-month window.
Longer-term investors are also weighing a planned CEO transition and management's own guidance that 2026 margins will face pressure from planned investments in Digital Agent 2.0, partnerships, and proprietary AI applications. These spending plans, combined with external disruption concerns, have kept sentiment cautious despite continued premium and policy growth.
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Investors will be watching whether AI-related competitive fears translate into any measurable change in policy counts, retention, or new business growth, and whether management addresses the disruption narrative directly. Upcoming earnings and any updates to 2026 guidance will be closely scrutinized, particularly around revenue growth, written premiums, and the margin impact of technology investments.
Other factors to monitor include client retention trends, franchise expansion and producer productivity, contingent commission levels, and the planned CEO transition. On the macro side, catastrophe exposure, housing market conditions, and sector-wide pricing dynamics remain relevant to personal lines distributors. Continued share repurchases and analyst rating changes could also influence sentiment in the quarters ahead.
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The RSI Oscillator for GSHD moved out of oversold territory on October 07, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 41 similar instances when the indicator left oversold territory. In 36 of the 41 cases the stock moved higher. This puts the odds of a move higher at 88%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 43 of 58 cases where GSHD's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.
The Momentum Indicator moved above the 0 level on October 20, 2026. You may want to consider a long position or call options on GSHD as a result. In 68 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The Moving Average Convergence Divergence (MACD) for GSHD just turned positive on October 08, 2026. Looking at past instances where GSHD's MACD turned positive, the stock continued to rise in 34 of 45 cases over the following month. The odds of a continued upward trend are 76%.
Following a +4.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where GSHD advanced for three days, in 227 of 303 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
GSHD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GSHD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
The Aroon Indicator for GSHD entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 19 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 73 (best 1 - 100 worst), indicating slightly worse than average price growth. GSHD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 93 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: GSHD's P/B Ratio (-9.597) is slightly lower than the industry average of (2.582). P/E Ratio (31.692) is within average values for comparable stocks, (17.872). GSHD's Projected Growth (PEG Ratio) (76.820) is very high in comparison to the industry average of (8.322). GSHD's Dividend Yield (0.522) is considerably higher than the industry average of (0.047). P/S Ratio (5.184) is also within normal values, averaging (2.968).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GSHD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of insurance agency services
Industry InsuranceBrokersServices