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PEP stock forecast, quote, news & analysis

PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay’s, Cheetos, and Doritos, among others... Show more

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A.I.Advisor
Sep 21, 2026

PepsiCo (PEP) Stock Analysis: Defensive Giant Slips Toward 52-Week Lows on North American Demand Pressure

Key Takeaways

  • PepsiCo shares have declined roughly 9.5% over the trailing 30 days, trading near their lowest levels of the year and below both the 50-day and 200-day moving averages.
  • North American softness—lower net pricing in snacks and weaker beverage volumes—remains the central overhang, even as international segments deliver high-single-digit growth.
  • Second-quarter 2026 results beat on revenue but posted a modest earnings miss; management reaffirmed full-year guidance while signaling results could land toward the low end of the range.
  • A dividend yield above 4% and more than five decades of consecutive annual payout increases continue to anchor the income-oriented thesis.
  • The stock trades near 17–18 times earnings, well below large-cap peers and the broader market.

Current Market Snapshot

PepsiCo (PEP) has drifted lower through late summer and early fall, shedding roughly 9.5% over a 30-day stretch as investor attention stayed fixed on slowing demand in its home market. The stock has repeatedly tested fresh 52-week lows, underperforming the consumer staples group and the broader S&P 500 during the same window. Notably, the weakness has been concentrated in PepsiCo itself rather than in a sector-wide rotation: rival Coca-Cola (KO) has traded comparatively flat, underscoring that the pressure is largely company-specific.

The selloff has pushed the valuation lower. PepsiCo trades near 17–18 times trailing earnings and at a forward multiple below the S&P 500 average, while its dividend yield has climbed above 4%. For income-focused investors, that combination of a durable payout and a discounted valuation has kept the stock on watchlists even as near-term growth questions persist.

PepsiCo (PEP) Business Overview and Competitive Position

PepsiCo is one of the world's largest food and beverage companies, generating close to $100 billion in annual revenue across a portfolio of iconic brands. Its beverage business includes Pepsi, Mountain Dew, Gatorade, and Tropicana, while its convenient-foods segment—anchored by Frito-Lay and Quaker—encompasses Lay's, Doritos, Cheetos, and Quaker Oats. This dual exposure to beverages and salty snacks differentiates PepsiCo from single-category peers and provides diversification when one segment underperforms.

The company's competitive strengths include deep distribution and direct-store-delivery networks, substantial pricing power, and a geographically diversified footprint that spans North America, Latin America, Europe, and Asia Pacific. Its international operations have become an increasingly important engine, with the segment on track to exceed $40 billion in annual revenue. A 50-plus-year record of consecutive dividend increases and a disciplined productivity agenda remain central pillars of the long-term investment case.

Recent Developments Driving PEP

Second-quarter 2026 results, reported in July, framed the current narrative. Revenue rose 6.4% to $24.18 billion, slightly ahead of consensus, while core earnings per share of $2.20 came in roughly in line with expectations. Organic revenue grew 2.4%, but the composition told a more nuanced story: international segments accelerated while North America lagged. PepsiCo Foods North America posted a 2% revenue decline on lower net pricing, and organic volumes in PepsiCo Beverages North America fell amid category softness and a water business transition.

Analyst sentiment has cooled accordingly. Several firms trimmed price targets following the report, and the consensus rating sits at a Hold. Meanwhile, restructuring moves—including the announced closure of a Maryland bottling facility affecting more than 140 jobs—have reinforced near-term margin concerns tied to commodity inflation and stepped-up affordability investments.

Offsetting these pressures are portfolio initiatives aimed at reigniting growth. PepsiCo's expanded partnership with Celsius Holdings (CELH) to distribute the Alani Nu brand and its acquisition of the Rockstar energy portfolio strengthen its position in energy and functional beverages. An activist stake from Elliott Investment Management, disclosed earlier in the year, has added pressure for SKU rationalization and price resets. Broader market sentiment has also weighed on the name, with recurring debate over how GLP-1 weight-loss medications could affect long-term snack demand.

Trending AI Robots

Investors tracking fast-moving consumer staples names can use Tickeron's Trending AI Robots page to monitor algorithmic trading activity. Tickeron offers hundreds of AI-powered trading bots that scan thousands of tickers, but only the top-performing and most relevant bots are surfaced in this curated section. Because the bots vary by strategy, timeframe, and performance metrics, the page gives users a way to compare approaches rather than relying on a single signal. Whether the focus is short-term momentum or longer-horizon positioning, the curated list can serve as a useful reference point for those exploring data-driven trading tools.

2026 Outlook and What Investors Should Watch

The most important near-term catalyst is PepsiCo's next quarterly report, expected in early October, where investors will focus on whether North American volumes stabilize and whether affordability investments begin to convert into sustained share gains. Margin trends will also be closely scrutinized as the company contends with higher second-half input-cost inflation while continuing to fund advertising, innovation, and productivity programs.

Beyond earnings, watch for evidence that the energy and functional-beverage push with Celsius gains traction, progress on the product-simplification agenda influenced by activist engagement, and any shift in the GLP-1 demand narrative. International momentum—particularly in Latin America and Asia Pacific—remains a key swing factor, as does foreign-exchange translation. For income investors, the durability of the dividend and the trajectory of the North American turnaround will likely determine whether the stock's current weakness represents a temporary reset or a more lasting repricing.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

A.I.Advisor
a Summary for PEP with price predictions
Oct 13, 2026

PEP in upward trend: price may ascend as a result of having broken its lower Bollinger Band on September 16, 2026

PEP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 23 of 42 cases where PEP's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 55%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where PEP's RSI Oscillator exited the oversold zone, 9 of 27 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 33%.

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 27 of 63 cases where PEP's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 43%.

The Moving Average Convergence Divergence (MACD) for PEP just turned positive on October 09, 2026. Looking at past instances where PEP's MACD turned positive, the stock continued to rise in 21 of 46 cases over the following month. The odds of a continued upward trend are 46%.

Following a +1.06% 3-day Advance, the price is estimated to grow further. Considering data from situations where PEP advanced for three days, in 115 of 296 cases, the price rose further within the following month. The odds of a continued upward trend are 39%.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 09, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on PEP as a result. In 47 of 91 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 52%.

PEP moved below its 50-day moving average on September 09, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for PEP crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 41%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PEP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 48%.

The Aroon Indicator for PEP entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.937) is normal, around the industry mean (6.793). P/E Ratio (16.841) is within average values for comparable stocks, (43.051). Projected Growth (PEG Ratio) (1.316) is also within normal values, averaging (3.732). PEP has a moderately high Dividend Yield (0.045) as compared to the industry average of (0.014). P/S Ratio (1.901) is also within normal values, averaging (2.785).

The Tickeron SMR rating for this company is 20 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 61 (best 1 - 100 worst), indicating fairly steady price growth. PEP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 81 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PEP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 75, placing this stock worse than average.

A.I.Advisor
published Dividends

PEP paid dividends on September 30, 2026

PepsiCo PEP Stock Dividends
А dividend of $1.48 per share was paid with a record date of September 30, 2026, and an ex-dividend date of September 04, 2026. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), PepsiCo (NASDAQ:PEP).

Industry description

Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.

Market Cap

The average market capitalization across the Beverages: Non-Alcoholic Industry is 45.7B. The market cap for tickers in the group ranges from 1.51K to 375.1B. KO holds the highest valuation in this group at 375.1B. The lowest valued company is NTEI at 1.51K.

High and low price notable news

The average weekly price growth across all stocks in the Beverages: Non-Alcoholic Industry was 0%. For the same Industry, the average monthly price growth was -3%, and the average quarterly price growth was -10%. SUJA experienced the highest price growth at 12%, while BNKK experienced the biggest fall at -17%.

Volume

The average weekly volume growth across all stocks in the Beverages: Non-Alcoholic Industry was -10%. For the same stocks of the Industry, the average monthly volume growth was -8% and the average quarterly volume growth was -40%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 60
Price Growth Rating: 56
SMR Rating: 64
Profit Risk Rating: 75
Seasonality Score: 22 (-100 ... +100)
PepsiCo (PEP) Stock Analysis: Defensive Giant Slips Toward 52-Week Lows on North American Demand Pressure