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RCI stock forecast, quote, news & analysis

Rogers Communications is one of Canada’s “Big 3” telecom service providers, offering wireless and broadband services nationally, but with strongholds in Ontario, British Columbia, and Alberta... Show more

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Oct 20, 2026

Rogers Communications (RCI) Stock Analysis: Sports Monetization and Deleveraging Take Center Stage

Key Takeaways

  • Rogers Communications shares declined roughly 8.7% over the trailing 30 days, with the NYSE-listed stock trading near $32 after starting the period around $35.
  • The company is pairing aggressive capital-expenditure cuts with a major sports and media consolidation, lifting free cash flow while pursuing asset monetization.
  • Second-quarter 2026 results showed 8% service-revenue growth and a 3% adjusted-EBITDA increase, though a non-cash MLSE put-liability charge drove a reported net loss.
  • Rogers plans to acquire the remaining 25% of Maple Leaf Sports & Entertainment and sell a minority stake in a combined sports and media platform targeting a CAD 20–25 billion valuation.
  • Investor attention centers on deleveraging progress, wireless ARPU pressure, and the timing of the minority monetization.

Current Market Snapshot

Rogers Communications (RCI) has traded defensively in recent weeks, with the stock easing from the mid-$30s toward $32 over the trailing 30 days. As a diversified Canadian telecom and media operator, Rogers sits within a sector that investors often treat as a yield and cash-flow play, and the shares carry a quarterly dividend of C$0.50 per share. Near-term sentiment reflects a mix of steady operational execution and broader caution around competitive wireless pricing and regulatory pressure in Canada. While headline results have been solid, the stock's recent softness highlights the market's focus on leverage reduction and the execution timeline of the company's sports and media monetization strategy.

Rogers Communications (RCI) Business Overview and Competitive Position

Rogers Communications is one of Canada's largest communications and media companies, operating through three reportable segments: Wireless, Cable, and Media. The Wireless segment provides mobile and data services across a nationwide 5G network, while the Cable segment delivers high-speed internet, television, telephony, and smart-home monitoring services. The Media segment has grown in strategic importance following the company's consolidation of Maple Leaf Sports & Entertainment (MLSE), which owns the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and the Toronto Argonauts, alongside Scotiabank Arena. Rogers also owns the Toronto Blue Jays, Rogers Centre, and the Sportsnet network.

Rogers' competitive strengths include its wireless and cable adjusted-EBITDA margins, which management has characterized as industry-leading, and a maturing capital-investment cycle that is now translating into higher free cash flow. The company's push into satellite-to-mobile connectivity and fixed wireless access underscores its effort to extend network reach, while its growing sports and entertainment footprint is positioned as a third value pillar alongside telecom.

Recent Developments Driving RCI

Several verified developments have shaped investor sentiment toward Rogers in recent months. In second-quarter 2026, total service revenue rose 8% year over year to C$5.1 billion, with consolidated adjusted EBITDA up 3% to C$2.4 billion. Capital expenditures declined 16% to about C$0.7 billion, driving capital intensity to roughly 12.4%—a level the company has described as the lowest since the first quarter of 2008. Free cash flow reached approximately C$1.0 billion, up 6% year over year.

The period also carried a notable accounting item: Rogers recognized a roughly C$1.0 billion non-cash loss tied to the revaluation of an MLSE put liability, which contributed to a reported net loss for the quarter. Excluding that charge, adjusted results were broadly in line with the prior year. The company's debt leverage ratio improved to 3.8x from 4.0x at the end of 2025.

Strategically, Rogers signed an agreement to acquire the remaining 25% interest in MLSE, which would make the sports and entertainment business a wholly owned subsidiary, with closing targeted for the fourth quarter of 2026. Management has indicated plans to subsequently sell a minority interest in the consolidated sports, media, and entertainment assets to third-party investors over the following year, a move intended to unlock value and further reduce leverage.

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2026 Outlook and What Investors Should Watch

Looking ahead, the most consequential catalyst for Rogers is the completion of the MLSE acquisition and the subsequent minority monetization, which management has said will help accelerate debt repayment. Investors will also watch for continued wireless pricing stabilization and ARPU trends, given competitive pressure and regulatory impacts on activation fees that have weighed on the segment. The company's next earnings release is anticipated in early November 2026, offering a checkpoint on service-revenue growth, free cash flow, and any updates to full-year guidance.

Broader factors include the trajectory of Canadian interest rates, regulatory decisions affecting telecom investment, and the pace of integration across sports, media, and telecom operations. Rogers' ability to sustain lower capital intensity while defending subscriber economics will be central to the investment narrative, as will the valuation achieved in any minority-stake sale of its consolidated sports platform. These developments remain subject to execution and timing risk.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

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a Summary for RCI with price predictions
Oct 21, 2026

RCI's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for RCI turned positive on October 14, 2026. Looking at past instances where RCI's MACD turned positive, the stock continued to rise in 23 of 40 cases over the following month. The odds of a continued upward trend are 57%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where RCI's RSI Indicator exited the oversold zone, 23 of 41 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 56%.

The Momentum Indicator moved above the 0 level on October 14, 2026. You may want to consider a long position or call options on RCI as a result. In 34 of 73 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 47%.

Following a +3.00% 3-day Advance, the price is estimated to grow further. Considering data from situations where RCI advanced for three days, in 175 of 310 cases, the price rose further within the following month. The odds of a continued upward trend are 56%.

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

RCI moved below its 50-day moving average on September 21, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for RCI crossed bearishly below the 50-day moving average on September 24, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 3 of 9 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 33%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where RCI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.

RCI broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for RCI entered a downward trend on October 20, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 23 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 49 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.036) is normal, around the industry mean (1.864). P/E Ratio (2.778) is within average values for comparable stocks, (-3.740). Projected Growth (PEG Ratio) (0.910) is also within normal values, averaging (8.005). Dividend Yield (0.046) settles around the average of (0.112) among similar stocks. P/S Ratio (1.194) is also within normal values, averaging (5.777).

The Tickeron Price Growth Rating for this company is 70 (best 1 - 100 worst), indicating slightly worse than average price growth. RCI’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. RCI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.

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published Dividends

RCI paid dividends on October 02, 2026

Rogers Communications RCI Stock Dividends
А quarterly dividend of $0.36 per share was paid with a record date of October 02, 2026, and an ex-dividend date of September 08, 2026. Read more...
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published Highlights

Notable companies

The most notable companies in this group are Verizon Communications (NYSE:VZ), AT&T (NYSE:T), Comcast Corp (NASDAQ:CMCSA), Lumen Technologies (NYSE:LUMN).

Industry description

Major telecommunications include companies that make communication possible across the globe – by providing voice and data transmission via multiple channels such as phone or the Internet, through airwaves or cables, through wires or wirelessly. The ease with which we connect with anyone, anywhere in the world is thanks in large part to the infrastructure created by the telecom industry. Some major telecom players include AT&T Inc., Verizon Communications Inc. and Nippon Telegraph and Telephone Corporation.

Market Cap

The average market capitalization across the Major Telecommunications Industry is 17.27B. The market cap for tickers in the group ranges from 714.84K to 225.96B. SFTBY holds the highest valuation in this group at 225.96B. The lowest valued company is CPROF at 714.84K.

High and low price notable news

The average weekly price growth across all stocks in the Major Telecommunications Industry was -2%. For the same Industry, the average monthly price growth was -8%, and the average quarterly price growth was -17%. NIXX experienced the highest price growth at 53%, while CABO experienced the biggest fall at -40%.

Volume

The average weekly volume growth across all stocks in the Major Telecommunications Industry was 26%. For the same stocks of the Industry, the average monthly volume growth was 63% and the average quarterly volume growth was 6%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 45
P/E Growth Rating: 54
Price Growth Rating: 64
SMR Rating: 72
Profit Risk Rating: 83
Seasonality Score: 12 (-100 ... +100)
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published General Information

General Information

a provider of communications and media services

Industry MajorTelecommunications

Industry
Wireless Telecommunications
Address
333 Bloor Street East
Phone
+1 416 935-7777
Employees
25000
Web
https://www.rogers.com
Rogers Communications (RCI) Stock Analysis: Sports Monetization and Deleveraging Take Center Stage