Rogers Communications is the largest wireless service provider in Canada with more than 11 million subscribers, equating to one-third of the total Canadian market... Show more
Rogers Communications Inc. (RCI) is a leading Canadian communications and media company, providing wireless, cable, internet, and media services primarily in Canada. Its core business model relies on recurring subscription revenue, with the wireless segment generating the majority of sales through mobile plans, followed by high-margin cable and broadband services, and media operations including Sportsnet. As one of Canada's "Big Three" telecoms alongside BCE and Telus, Rogers holds a strong competitive position with extensive network infrastructure, bolstered by its 2023 acquisition of Shaw Communications. This exposure to stable subscription income explains resilience in fundamentals, but recent stock price movement reflects heightened sensitivity to earnings guidance and sector headwinds like wireless competition.
Over the last 30 days, RCI stock declined -14%, moving from an adjusted close of approximately $38.75 around March 24, 2026, to $33.32 on April 17, 2026. The drop was trend-driven, with shares trending lower from late-March highs amid pre-earnings caution, exhibiting moderate volatility.
For the past quarter, the stock fell -9%, from $36.42 on January 21, 2026, to the current $33.32 level. Performance was range-bound early in the period before accelerating downward, underperforming broader market indices like the S&P/TSX Composite.
The primary catalyst for RCI's -14% decline was growing caution ahead of Q1 2026 earnings, due on April 22, 2026, where analysts anticipate a year-over-year earnings drop despite revenue gains. This reflects investor concerns over profitability amid rising costs and competitive pricing in wireless services. Recent analyst actions, including a downgrade by TD Securities to Hold from Buy, further pressured sentiment, contributing to a consensus Hold rating with modest price targets. Broader telecom sector weakness, marked by challenging conditions for communication services stocks, amplified the move, as RCI traded in line with peers during the period.
RCI's quarterly -9% drop built on momentum from Q4 2025 results, which beat EPS expectations at $1.08, but was overshadowed by sustained competitive dynamics in Canada's wireless market and macroeconomic pressures like elevated interest rates impacting leveraged telecoms. Institutional investor behavior shifted cautiously, with focus on post-Shaw integration costs and EBITDA (earnings before interest, taxes, depreciation, and amortization) growth slowing to around 2-3%. Regulatory scrutiny and pricing wars eroded margins, while the sector faced broader demand softness, leading to the cumulative downside. These forces had the strongest impact, outweighing YTD gains earlier in the year.
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Investors should monitor Q1 2026 earnings on April 22 for updates on wireless subscriber additions, ARPU (average revenue per user), and guidance amid competition. Key industry trends include 5G rollout progress and fiber expansion, alongside macroeconomic factors like interest rate changes affecting debt servicing. Strategic developments in media assets and potential M&A (mergers and acquisitions) activity could influence sentiment. Risks encompass regulatory decisions on spectrum auctions and pricing, while catalysts may arise from cost-cutting measures or partnership announcements.
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Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where RCI advanced for three days, in of 306 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 10-day moving average for RCI crossed bullishly above the 50-day moving average on May 27, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 9 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
RCI may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The 10-day RSI Indicator for RCI moved out of overbought territory on June 02, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 34 similar instances where the indicator moved out of overbought territory. In of the 34 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on June 15, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on RCI as a result. In of 75 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for RCI turned negative on June 17, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 42 similar instances when the indicator turned negative. In of the 42 cases the stock turned lower in the days that followed. This puts the odds of success at .
RCI moved below its 50-day moving average on June 22, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where RCI declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.543) is normal, around the industry mean (9.870). P/E Ratio (3.938) is within average values for comparable stocks, (30.983). Projected Growth (PEG Ratio) (0.910) is also within normal values, averaging (9.769). Dividend Yield (0.040) settles around the average of (0.043) among similar stocks. P/S Ratio (1.253) is also within normal values, averaging (6.294).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. RCI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. RCI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of communications and media services
Industry MajorTelecommunications