Founded in Germany in 1972 by former IBM employees, SAP is the world’s largest provider of enterprise application software... Show more
SAP's ADR closed at $224.29 on October 16, 2026, a gain of about 5% over the prior 30 days. That measured advance follows a much larger rebound: the stock bottomed near $146 in late July and has since recovered more than 50%, in line with a broader rally across enterprise-software names as investor anxiety around AI-driven disruption has eased. Sentiment has shifted from fears that generative AI could erode software moats toward a view that SAP's proprietary enterprise data and mission-critical workflows position it to monetize AI. The shares now trade modestly below the average of several recently reaffirmed analyst price targets, with market attention concentrated on whether the cloud-backlog trajectory can sustain the renewed optimism.
SAP SE is Germany's largest software company and a global leader in enterprise application software, particularly enterprise resource planning (ERP). Its flagship S/4HANA cloud platform and offerings such as RISE with SAP and GROW with SAP help organizations run finance, supply chain, procurement, and human-resources processes. The company is transitioning customers from on-premise licenses to subscription-based cloud revenue, a shift that improves revenue visibility and supports cross-selling of adjacent products. Competitive strengths include a large installed base, deep integration into critical business processes, and a growing Business AI layer that applies machine learning to structured enterprise data. Key rivals include Oracle and Microsoft.
Second-quarter results, reported July 23, set the tone for the recent advance. Cloud revenue rose 24% at constant currencies to €6.28 billion, Cloud ERP Suite revenue increased 27% to €5.53 billion, and total revenue grew 11% to €9.9 billion. Current cloud backlog climbed 26% at constant currencies to €22.93 billion, a forward-looking indicator that reassured investors. IFRS earnings per share rose 30% to €1.89, while non-IFRS EPS increased 6% to €1.59, and free cash flow reached €3.0 billion.
At the same time, SAP trimmed its 2026 non-IFRS operating profit target to €11.8–12.2 billion, citing a dilutive impact of more than €100 million from the Dremio and Prior Labs acquisitions, which followed the earlier Reltio deal. Management left 2026 cloud revenue guidance of €25.8–26.2 billion (up 23–25% at constant currencies) and a roughly €10 billion free-cash-flow target unchanged. Analysts have responded cautiously but constructively: Bank of America reiterated a buy rating with a €226 price target, Jefferies raised its target to €220, and Morningstar assigns a fair-value estimate of €265. SAP also completed the first tranche of its €10 billion buyback program, repurchasing shares at an average price of €161.16, and expanded sovereign-cloud capabilities through a French S3NS partnership.
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SAP's third-quarter results on October 21 are the near-term focal point. Consensus expects roughly €10.1 billion in revenue, cloud growth near 24%, and current cloud backlog growth of about 24–25%, a slight deceleration from the second quarter's 26% that would still be consistent with the company's full-year guidance. Investors will watch whether higher AI-related costs—such as increased token spending and research-and-development hiring—remain transitory, and whether non-IFRS operating margin stabilizes after dipping in the second quarter. Macroeconomic factors also matter: SAP's guidance assumed a near-term de-escalation of Middle East tensions, while interest rates and energy prices influence enterprise IT budgets. Longer term, the pace of on-premise-to-cloud migration, AI monetization through outcome-based pricing, and execution of the €10 billion buyback will shape the narrative into 2027. These are monitoring points, not forecasts, and they carry meaningful execution and macroeconomic risk.
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The 50-day moving average for SAP moved above the 200-day moving average on September 17, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on SAP as a result. In 51 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 59%.
The Moving Average Convergence Divergence (MACD) for SAP just turned positive on October 12, 2026. Looking at past instances where SAP's MACD turned positive, the stock continued to rise in 29 of 47 cases over the following month. The odds of a continued upward trend are 62%.
Following a +5.07% 3-day Advance, the price is estimated to grow further. Considering data from situations where SAP advanced for three days, in 178 of 324 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SAP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 54%.
SAP broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for SAP entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. SAP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 56 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 60 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock slightly better than average.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 80 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.143) is normal, around the industry mean (-1.853). P/E Ratio (35.490) is within average values for comparable stocks, (15.200). Projected Growth (PEG Ratio) (1.610) is also within normal values, averaging (2.824). Dividend Yield (0.043) settles around the average of (0.075) among similar stocks. P/S Ratio (5.653) is also within normal values, averaging (71.128).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of e-business software solutions
Industry PackagedSoftware