SoFi is a financial services company that was founded in 2011 and is based in San Francisco... Show more
SoFi Technologies is a U.S.-based digital financial services company that offers a broad "one-stop shop" of consumer products, including personal, student, auto, and home loans, credit cards, banking, investing, and financial planning tools. The company became a nationally chartered bank in 2022, which strengthened its funding base and regulatory standing. SoFi also operates a technology platform business through its Galileo and Technisys segments, which provide payment processing and card infrastructure to other fintechs and financial institutions.
Investors follow SOFI closely because of its rapid member growth, expanding product ecosystem, and its push into newer areas such as stablecoin settlement. At the end of the second quarter, SoFi reported roughly 15.8 million members, up about 35% year over year, with products in use up about 42% to 24.4 million.
Over the last 30 days, SOFI has declined from a closing price near $16.96 to about $14.80, a drop of roughly 12.8%. The move was punctuated by a sharp single-day selloff in mid-October, when hotter inflation data pushed the 10-year Treasury yield above 5.3% and triggered broad selling across rate-sensitive fintech names. The stock touched a 52-week low near $13.92 before partially rebounding.
The quarterly picture is similarly weak. Over the trailing three months, the stock has fallen from around $17 to roughly $14.80, a decline of about 13%. The quarter began on firmer footing, with shares trading near $19 in late August and early September, but momentum faded as rate concerns and cautious analyst commentary mounted.
The recent decline has been driven primarily by interest-rate dynamics rather than company-specific weakness. In mid-October, September inflation data came in hotter than expected, with headline CPI rising 3.7% year over year versus a 3.6% forecast and core CPI at 2.6% versus 2.5% expected. Treasury yields rose in response, reviving concerns that elevated borrowing costs would pressure lending margins across the fintech sector. Rate-sensitive peers such as Robinhood (HOOD) and Affirm (AFRM) also fell sharply.
Analyst actions added to the pressure. Keefe, Bruyette & Woods reiterated an Underperform rating and cut its price target to $15 from $16, warning that rising rates and SoFi's growing balance sheet could create more than $1 billion in fair-value accounting headwinds in the third quarter. Goldman Sachs (GS) maintained a Hold rating and lowered its target to $15 from $18. These bearish notes offset a more constructive view from StoneX, which initiated coverage with a Buy rating and a $25 price target.
The broader three-month trend reflects a shift in market sentiment toward SoFi's lending exposure. Although the company reported strong second-quarter results in late July—adjusted revenue of about $1.21 billion, up 40% year over year, and GAAP net income of roughly $156.6 million—the market has increasingly focused on rising rates, credit risk, and the growing share of revenue tied to its loan business. SoFi raised its full-year adjusted revenue guidance to $4.75 billion to $4.85 billion, but a September Federal Reserve rate increase and persistently elevated yields have kept investors cautious about net interest margins and future credit performance.
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The next major catalyst is SoFi's third-quarter earnings report, scheduled for October 27, when the company will need to show that rising yields are not eroding its growth momentum. Wall Street expects adjusted EPS of about $0.17 and revenue near $1.25 billion, reflecting roughly 30% growth. Investors should also watch loan origination volumes, net interest margin, credit quality metrics, and any updates to full-year guidance, as well as the impact of fair-value accounting adjustments under a higher-rate environment. Macroeconomic developments, including the path of Treasury yields and Federal Reserve policy, will remain central to sentiment given SoFi's significant lending exposure.
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The RSI Oscillator for SOFI moved out of oversold territory on October 15, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 27 similar instances when the indicator left oversold territory. In 25 of the 27 cases the stock moved higher. This puts the odds of a move higher at 90%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 51 of 61 cases where SOFI's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 84%.
Following a +4.20% 3-day Advance, the price is estimated to grow further. Considering data from situations where SOFI advanced for three days, in 236 of 288 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.
SOFI may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SOFI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 83%.
The Aroon Indicator for SOFI entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 9 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 77 (best 1 - 100 worst), indicating slightly worse than average price growth. SOFI’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 87 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.722) is normal, around the industry mean (3.718). SOFI has a moderately high P/E Ratio (28.404) as compared to the industry average of (6.568). Projected Growth (PEG Ratio) (0.563) is also within normal values, averaging (3.918). Dividend Yield (0.000) settles around the average of (0.386) among similar stocks. P/S Ratio (5.249) is also within normal values, averaging (5.901).
The Tickeron PE Growth Rating for this company is 88 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SOFI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Industry SavingsBanks