WPP WPP PLC Forecast, Technical & Fundamental Analysis

WPP sees MACD Histogram just turned negative

WPP saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on August 21, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 43 instances where the indicator turned negative. In 31 of the 43 cases the stock moved lower in the days that followed. This puts the odds of a downward move at 72%.

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for WPP moved out of overbought territory on August 20, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 29 similar instances where the indicator moved out of overbought territory. In 17 of the 29 cases, the stock moved lower in the following days. This puts the odds of a move lower at 59%.

The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where WPP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 68%.

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on September 14, 2026. You may want to consider a long position or call options on WPP as a result. In 41 of 74 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 55%.

Following a +5.13% 3-day Advance, the price is estimated to grow further. Considering data from situations where WPP advanced for three days, in 180 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 57%.

WPP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In 128 of 246 cases where WPP Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 52%.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.584) is normal, around the industry mean (51.483). P/E Ratio (7.393) is within average values for comparable stocks, (51.245). Projected Growth (PEG Ratio) (4.229) is also within normal values, averaging (4.515). Dividend Yield (0.039) settles around the average of (0.062) among similar stocks. P/S Ratio (0.306) is also within normal values, averaging (29.544).

The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. WPP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WPP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 97, placing this stock worse than average.