And with falling sales, shares of the company also dropped 32% in the last 12 months. A recent survey report by UBS suggests that millennials these days consider buying motorcycles for more practical purposes, like easing their transportation, and hence opt for lightweight and less expensive ones.Older customers purchase bikes for lifestyle reasons like ‘as a hobby’ or because ‘motorcycles are cool.’   As an average Harley rider is an early 50’s married man with an annual income of $90,000 or more, people of this age buy motorcycles out of a passion for the product or lifestyle.

Toy making giants, Hasbro Inc. and Mattel Inc., both ended 2018 on a low after broad-based underperformance. Even still, many analysts continue to have a Buy rating on Hasbro but lowered the price target to $102 from $110.For Mattel, analysts still have a neutral rating with a $12 price target, down from $13. The reasons for pinning hopes on Hasbro to bounce back in 2019 -- despite forecasts of average growth in the new year -- are a combination of Hasbro’s strong product pipeline, on-going efficiencies, and easing revenue headwinds as well as a high single-digit dividend increase, and the possibility of more share repurchases that are likely to attract investors. A lower than estimated Q4 performance indicates that the market is still dealing with the Toys 'R' Us bankruptcy last year, but the brighter side is that stores don’t seem to have a lot of leftover toys indicating reduced inventory liquidations. In the case of Mattel, analysts are hopeful the reduced invent

Barbie is finally getting her own big-screen movie. Toy company Mattel said Tuesday it is partnering with Warner Bros.to bring the iconic doll to theaters with Academy Award-nominated actress Margot Robbie to star.READ MORE...

Even after reporting record sales in spring and summer, the company’s year-over-year sales declined 21% to $1.8 billion in the first quarter of fiscal 2019, while gross margin slipped roughly 3% to 11.8%.Thor lost 65% of its value in CY 2018, whereas its competitor Winnebago Industries (WGO) lost ~55%. Even still, the company enters the new calendar year with much hope to attract investors.

Reason: EU tariffs.  EU has decided to slap 25% tariff rate on several goods it imports from the U.S. – as a retaliatory move against the U.S. government’s imports tariffs on European steel and aluminum.Seemingly unwilling to pass this cost to dealers and retail consumers, the motorcycle behemoth is considering moving some of its production away from the U.S. As it is, Harley Davidson has been trying to revive sales following a closure of its Kansas City plant in January as its shipments fell to a six-year low.