Even after reporting record sales in spring and summer, the company’s year-over-year sales declined 21% to $1.8 billion in the first quarter of fiscal 2019, while gross margin slipped roughly 3% to 11.8%.Thor lost 65% of its value in CY 2018, whereas its competitor Winnebago Industries (WGO) lost ~55%. Even still, the company enters the new calendar year with much hope to attract investors.

Reason: EU tariffs.  EU has decided to slap 25% tariff rate on several goods it imports from the U.S. – as a retaliatory move against the U.S. government’s imports tariffs on European steel and aluminum.Seemingly unwilling to pass this cost to dealers and retail consumers, the motorcycle behemoth is considering moving some of its production away from the U.S. As it is, Harley Davidson has been trying to revive sales following a closure of its Kansas City plant in January as its shipments fell to a six-year low.