What is Helping Thor Industries (THO, $53.84) Attract Investor Attention?
Recreational vehicle manufacturer, Thor Industries, posted a unique year-end result when it came to sales figures. Even after reporting record sales in spring and summer, the company’s year-over-year sales declined 21% to $1.8 billion in the first quarter of fiscal 2019, while gross margin slipped roughly 3% to 11.8%. These losses arguably stemmed from Thor’s optimistic promotional discounts that resulted in in its double-digit sales declines. Thor lost 65% of its value in CY 2018, whereas its competitor Winnebago Industries (WGO) lost ~55%.
Even still, the company enters the new calendar year with much hope to attract investors. But how?
In new year, Thor focused on improving its ability to adjust production and meet variable market demands. To enhance its manufacturing capacity, Thor allocated $253 million in capital expenditure over the last two fiscal years. Further, management has also predicted that dealer inventories should normalize by the end of 2018, and wholesale shipments in the industry should soon return to a one-to-one relationship with retail sales.
These factors helped Thor attract valuable investors who are willing to patiently build a position.
Currently trading at a discount of 42% against a peer group comprised of stocks in the S&P 400 MidCap Index, the market value of Thor's stock is approaching the company's book value – according to analysts a timely indication for value investors to build position.
Furthermore, Thor is yet to close its pending acquisition of the German RV manufacturer Erwin Hymer Group, which will add $2.9 billion in annual sales to Thor’s operation that could potentially make Thor world’s largest RV manufacturer. Making matters even better, Thor’s debt-free balance sheet and a sizable order backlog is expected to keep business moving solidly in the future.
Momentum Indicator for THO turns negative, indicating new downward trend
THO saw its Momentum Indicator move below the 0 level on July 16, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 82 similar instances where the indicator turned negative. In of the 82 cases, the stock moved further down in the following days. The odds of a decline are at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for THO moved out of overbought territory on July 11, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 26 similar instances where the indicator moved out of overbought territory. In of the 26 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Moving Average Convergence Divergence Histogram (MACD) for THO turned negative on July 15, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where THO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
THO broke above its upper Bollinger Band on July 01, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where THO advanced for three days, in of 310 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 205 cases where THO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.574) is normal, around the industry mean (52.194). P/E Ratio (23.008) is within average values for comparable stocks, (57.389). Projected Growth (PEG Ratio) (0.839) is also within normal values, averaging (2.636). Dividend Yield (0.016) settles around the average of (0.053) among similar stocks. P/S Ratio (0.602) is also within normal values, averaging (5.368).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. THO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. THO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
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General Information
a manufacturer of motor homes, trailers and buses
Industry RecreationalProducts
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