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published in Blogs
Jul 18, 2018

Harley-Davidson Wants To Move Away from ‘Home’ to Avoid EU tariff attack

Iconic motorcycle maker Harley Davidson has decided to shift some of its production from the U.S. into international facilities. Reason: EU tariffs.  EU has decided to slap 25% tariff rate on several goods it imports from the U.S. – as a retaliatory move against the U.S. government’s imports tariffs on European steel and aluminum. Harley Davidson has estimated the tariffs to bump up costs by $2200 per average motorcycle exported from the US to EU. Seemingly unwilling to pass this cost to dealers and retail consumers, the motorcycle behemoth is considering moving some of its production away from the U.S.

As it is, Harley Davidson has been trying to revive sales following a closure of its Kansas City plant in January as its shipments fell to a six-year low. Motorcycles in general are apparently caught in a demographic shift: baby boomers are aging without enough millenials to fill in their place in motorcycle demand. And now with another shoe dropping in the form of the EU tarriff’s potential threat, it seems the bike maker has one more reason to cut back domestic production – but this time to invest elsewhere.

Related Ticker: HOG

HOG in +2.32% Uptrend, advancing for three consecutive days on March 28, 2024

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where HOG advanced for three days, in of 302 cases, the price rose further within the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on March 05, 2024. You may want to consider a long position or call options on HOG as a result. In of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for HOG just turned positive on March 05, 2024. Looking at past instances where HOG's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 167 cases where HOG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 15 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HOG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

HOG broke above its upper Bollinger Band on March 21, 2024. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

Fear & Greed

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. HOG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.836) is normal, around the industry mean (42.071). P/E Ratio (8.982) is within average values for comparable stocks, (51.978). Projected Growth (PEG Ratio) (4.640) is also within normal values, averaging (2.520). Dividend Yield (0.015) settles around the average of (0.064) among similar stocks. P/S Ratio (1.087) is also within normal values, averaging (9.022).

Notable companies

The most notable companies in this group are Harley-Davidson (NYSE:HOG), YETI Holdings (NYSE:YETI), Peloton Interactive (NASDAQ:PTON), MasterCraft Boat Holdings (NASDAQ:MCFT).

Industry description

The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).

Market Cap

The average market capitalization across the Recreational Products Industry is 4.79B. The market cap for tickers in the group ranges from 5.94K to 63.42B. OLCLY holds the highest valuation in this group at 63.42B. The lowest valued company is CLUBQ at 5.94K.

High and low price notable news

The average weekly price growth across all stocks in the Recreational Products Industry was 0%. For the same Industry, the average monthly price growth was 6%, and the average quarterly price growth was -5%. GBBYF experienced the highest price growth at 51%, while PMTYF experienced the biggest fall at -44%.

Volume

The average weekly volume growth across all stocks in the Recreational Products Industry was -13%. For the same stocks of the Industry, the average monthly volume growth was -24% and the average quarterly volume growth was -26%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 55
P/E Growth Rating: 61
Price Growth Rating: 54
SMR Rating: 69
Profit Risk Rating: 85
Seasonality Score: 2 (-100 ... +100)
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HOGDaily Signal changed days agoGain/Loss if shorted
 
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published General Information

General Information

a manufacturer of motorcycles, parts and accessories

Industry RecreationalProducts

Profile
Fundamentals
Details
Industry
Motor Vehicles
Address
3700 West Juneau Avenue
Phone
+1 414 342-4680
Employees
6400
Web
https://www.harley-davidson.com
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