According to the Sensor Tower blog, Apple’s App Store and Alphabet’s Google Play together experienced a +34.5% year-over-year increase in spending on Christmas Day, to $407.6 million. Last year’s year-over-year gain was +17.7%.
Of the total $407.6 million, Apple garnered $278.6 million, while Google Play generated $129 million.
Top category for spending was mobile games, climbing +27% year-over-year to $295.6 million combined for both platforms. The second-highest spending was on entertainment ($19.3 million on Apple and $4.3 million on Google).