Apple executives showed eager consumers a large set of privacy and speed-focused changes to the company's phone and computer software.
Apple CEO Tim Cook previewed one of the original shows Apple is producing for its new video-streaming service, "For All Mankind," set in an alternate history where the Soviets were first to land a man on the moon.
Apple's keynote focused largely on minor feature updates to its flagship software but hinted at its shift toward a service-focused company.