Celsius Holdings' third-quarter report offers a clear window into how the company is advancing its multi-brand "Modern Energy" strategy following the Alani Nu acquisition and the rights to Rockstar Energy in the U.S. and Canada. I am watching closely to see whether Alani Nu can sustain its role as the primary growth driver while the core CELSIUS brand finds stability, and whether margins can rebound from ongoing cost pressures. The results also speak to management's aim of strengthening the CELSIUS brand and setting up the portfolio for improved performance in 2027.
Celsius Holdings reported third-quarter 2026 revenue of $847.2 million, up approximately 17% from $725.1 million a year earlier and above the consensus estimate of roughly $800 million. Adjusted EPS came in at $0.41, beating the $0.34 consensus estimate, while adjusted EBITDA reached $198.6 million, also ahead of expectations. I also checked this using Tickeron’s AI Screener to compare the stock's performance against peers in the sector.
The quarter showed a two-speed portfolio. Alani Nu posted net sales of about $410.1 million, up 24% year over year and accelerating from the prior quarter, driven by the "Witch's Brew" limited-time offer, which generated more than $130 million in retail sales. The CELSIUS brand reported net sales of roughly $356.8 million, down about 6%, as the company cycled prior-year innovation and continued inventory rebalancing. Rockstar Energy contributed about $80.3 million. On a GAAP basis, net income was $127.0 million, versus a net loss of $61.0 million a year earlier, which had included a large distributor termination charge.
Gross margin fell to 46.8% from 51.3% a year ago, reflecting aluminum and fuel cost inflation and a heavier mix of direct-store-delivery (DSD) sales, which carry higher trade investment. Management also noted that roughly $20 million to $25 million of shipments were pulled from the fourth quarter into the third, contributing to the revenue beat.
Shares of CELH jumped more than 10% in premarket trading after the report, as investors responded favorably to the revenue and adjusted-EPS beats and to record results from Alani Nu. The positive headline numbers helped offset a more cautious read on margins, which fell for a third straight quarter. Sentiment was further supported by management's brand-led leadership appointments and commentary about a 2027 innovation pipeline, even as executives signaled that a return to higher gross margins will take "longer than anticipated." The stock's move suggests the market placed greater weight on the growth momentum and beat quality than on the ongoing margin compression, though the quarter's results also highlighted that a meaningful portion of the upside came from shipment timing rather than purely underlying demand.
Looking ahead, several factors tied to this quarter's results deserve attention. First is the trajectory of gross margin, which management now frames in the "high 40s" for the full year, with a return to the low 50s expected to take longer than previously communicated. Commodity costs for aluminum and fuel, along with the mix of DSD sales, remain key swing factors.
Second is the CELSIUS brand's path to stabilization. The brand posted a year-over-year decline this quarter, and management has positioned 2027 as the year it returns to expected growth, supported by new flavors, lines, and permanent stock-keeping units (SKUs). Alani Nu's ability to sustain momentum, including its planned international expansion, will also be central to the portfolio's growth.
Finally, investors should note the shipment pull-forward from the fourth quarter, which management indicated will weigh on fourth-quarter reported growth. Trade investment levels, buyback activity, and the execution of the company's revenue growth management program will help determine whether the growth story translates into durable margin improvement. These are factors to monitor rather than a basis for any specific price expectation.
In my own analysis of names like CELH, I often turn to Tickeron’s AI-powered tools to cross-check patterns and signals across the broader market. One resource I find particularly useful is the AI Screener, which lets me apply technical, fundamental, and trend-based filters to surface relevant comparisons quickly. This helps refine ideas without replacing the core fundamental work on earnings and brand execution. Explore the AI Screener to see how it fits into a disciplined research workflow.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
The 10-day moving average for CELH crossed bullishly above the 50-day moving average on November 04, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 88%.
The Momentum Indicator moved above the 0 level on October 27, 2026. You may want to consider a long position or call options on CELH as a result. In 61 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.
The Moving Average Convergence Divergence (MACD) for CELH just turned positive on October 09, 2026. Looking at past instances where CELH's MACD turned positive, the stock continued to rise in 32 of 45 cases over the following month. The odds of a continued upward trend are 71%.
CELH moved above its 50-day moving average on November 02, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.64% 3-day Advance, the price is estimated to grow further. Considering data from situations where CELH advanced for three days, in 237 of 295 cases, the price rose further within the following month. The odds of a continued upward trend are 80%.
The Aroon Indicator entered an Uptrend today. In 163 of 222 cases where CELH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 73%.
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CELH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 84%.
CELH broke above its upper Bollinger Band on October 19, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating fairly steady price growth. CELH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 67 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 82 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.337) is normal, around the industry mean (-3.814). CELH's P/E Ratio (130.609) is considerably higher than the industry average of (26.471). Projected Growth (PEG Ratio) (0.256) is also within normal values, averaging (3.732). Dividend Yield (0.000) settles around the average of (0.038) among similar stocks. P/S Ratio (2.408) is also within normal values, averaging (2.785).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CELH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a company which engages in development, marketing of beverages
Industry BeveragesNonAlcoholic