HubSpot and monday.com often come up in the same conversations because both are fast-growing, cloud-based software providers that help businesses handle core daily operations. HubSpot centers its platform on CRM, marketing, sales, and customer service, while monday.com delivers a flexible work management system for projects, processes, and team collaboration. This comparison matters most to growth-oriented investors evaluating how two leading SaaS companies are adapting to a changing market. Although their offerings differ, both confront the same core question: whether they can maintain growth and protect their positioning as buyers reassess enterprise software values in an AI-influenced environment. I also checked this using Tickeron’s AI Screener to see how the stocks compare to others in the industry.
HubSpot, Inc. (HUBS) provides a CRM platform aimed at small and mid-sized businesses, with increasing attention on larger enterprises. In recent quarters the company has highlighted an "agentic" customer platform and faster movement upmarket, supported by AI features such as its Breeze agents. For full-year 2025, HubSpot reported revenue of roughly $3.13 billion, up 19% year over year, while its customer base reached about 288,700, a 16% increase. The company also authorized a share repurchase program of up to $1 billion, underscoring confidence in its balance sheet and cash flow.
Even with solid fundamentals, HUBS shares have shown notable volatility lately, trading well below earlier peaks despite the beats on both top and bottom lines. The gap between operating results and share-price action points more to sector-wide sentiment than any company-specific issue. I’m watching revenue growth, margin trends, and how effectively HubSpot turns AI momentum into lasting enterprise demand.
monday.com Ltd. (MNDY) offers a cloud-based work operating system that allows teams to create custom workflows for projects, CRM, product development, and other areas. The company continues shifting toward larger customers while broadening its product set and AI capabilities. For full-year 2025, monday.com grew revenue approximately 27% to about $1.23 billion, with a substantial year-over-year rise in customers generating more than $100,000 in annual recurring revenue.
Still, MNDY has been one of the more pressured software names recently. Its share price dropped sharply after forward guidance missed analyst expectations, and the stock has traded near multi-year lows amid worries that AI tools could soften demand for conventional work management software. Underlying growth and cash generation remain healthy, yet slower top-line expectations and foreign-exchange pressures have weighed on sentiment.
Although both firms sell subscription software to businesses, their core markets and growth paths differ in important respects. HubSpot’s CRM platform benefits from a large and expanding customer base plus a multi-product suite that supports deeper cross-selling, whereas monday.com’s Work OS operates in a more crowded collaboration and productivity space where success hinges on flexibility and enterprise reach.
On momentum, HUBS has shown steadier execution, with revenue and earnings both beating consensus and management pointing to continued roughly 20% growth. By contrast, MNDY posted solid results but issued guidance that implied a sharper growth slowdown and narrower margin expansion, which triggered a larger negative price reaction. Both companies face the same macro risk: investor concern that AI-native tools could reduce demand for traditional enterprise software. On the balance sheet, each maintains a strong net cash position, though HubSpot’s scale and recent buyback authorization add extra support for shareholders. Risk factors differ as well—monday.com shows greater sensitivity to foreign exchange rates and higher customer concentration in enterprise accounts, while HubSpot’s exposure leans more toward small and mid-sized business churn.
Based on factors such as trend consistency, relative stability, forward guidance, and market positioning, Tickeron’s AI-driven analysis currently favors HUBS over MNDY. HubSpot’s more consistent beat-and-raise pattern, firmer near-term growth outlook, and milder negative reaction to its latest results point to stronger relative momentum. monday.com remains a high-quality business, but its softer guidance and sharper de-rating add greater uncertainty to its near-term trend profile. As with any probabilistic view, this assessment reflects current data and market conditions and could change as new fundamentals and price behavior develop.
In my research process I occasionally review Tickeron’s Trending AI Robots to understand how automated systems are currently positioned in names like these. The page curates bots suited to prevailing conditions from a much larger universe, offering a range of styles and timeframes that can add useful context for investors following these stocks.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
The 10-day moving average for HUBS crossed bearishly below the 50-day moving average on November 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 83%.
The Momentum Indicator moved below the 0 level on November 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HUBS as a result. In 69 of 95 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 73%.
The Moving Average Convergence Divergence Histogram (MACD) for HUBS turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 53 similar instances when the indicator turned negative. In 39 of the 53 cases the stock turned lower in the days that followed. This puts the odds of success at 74%.
HUBS moved below its 50-day moving average on November 02, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where HUBS's RSI Indicator exited the oversold zone, 23 of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 79%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
The 50-day moving average for HUBS moved above the 200-day moving average on October 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +8.39% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
HUBS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 152 of 218 cases where HUBS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 70%.
The Tickeron Price Growth Rating for this company is 62 (best 1 - 100 worst), indicating fairly steady price growth. HUBS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.038) is normal, around the industry mean (-1.906). P/E Ratio (70.887) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (70.383).
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a developer of Internet marketing software solutions
Industry PackagedSoftware