Netflix launched an interactive feature the allows viewers to choose how a story develops.
The streaming giant used an extended 90-minute episode of the British TV series "Black Mirror" to unveil the new technology on Friday. Different options for the storyline/ending are presented throughout the viewing, along with a tutorial to help users select their preferred one. Viewers get to click on either "Yes" or "No" for the choices available.
This would be Netflix’s first major attempt at interactive storytelling – something that the company is probably hoping to bolster user engagement with, amidst the apparently heated competition in the online video streaming industry.