What is the first word that comes to mind when you say “Morning Coffee”? Starbucks has produced an incredible number of innovations in the coffee business. As of 2017, there are 27,339 Starbucks according to Statista.
And how many different drinks are offered at Starbucks? The answer is mindboggling: 87,000 different drink combinations have been sold since 2006. It seems that nothing else can be invented. However, Starbucks keeps coming up with the new ideas. A few days ago, Starbucks and Alibaba decided to transform the entire coffee drinking experience in China. Starbucks will start delivery service in China next month, using Alibaba's Ele.me platform. It has three million registered delivery riders (most of them use scooters or bicycles). In Beijing and Shanghai you can just use the app to order the coffee. It will be delivered to you.
Serhii Bondarenko is an AI-focused trading strategist and financial markets analyst specializing in the development and application of AI trading bots and autonomous trading agents. His work combines technical analysis, fundamental analysis, and quantitative research to identify market patterns, forecast price movements, and analyze liquidity, volatility, and correlations across global stock markets. Serhii actively publishes market insights, forecasts, and trading frameworks on platforms such as Investing.com and Finextra, with a strong focus on AI-driven decision-making and next-generation algorithmic trading. His research aims to bridge the gap between traditional trading methodologies and advanced artificial intelligence, helping traders and investors navigate complex and rapidly evolving market conditions.
SBUX moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend. In 32 of 45 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 71%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on SBUX as a result. In 45 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 52%.
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on October 02, 2026. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in 28 of 49 cases over the following month. The odds of a continued upward trend are 57%.
The 10-day moving average for SBUX crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 69%.
Following a +5.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in 170 of 290 cases, the price rose further within the following month. The odds of a continued upward trend are 59%.
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for SBUX moved below the 200-day moving average on November 03, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
SBUX broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for SBUX entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 17 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-16.296) is normal, around the industry mean (-0.579). P/E Ratio (63.410) is within average values for comparable stocks, (17.889). Projected Growth (PEG Ratio) (1.128) is also within normal values, averaging (7.754). Dividend Yield (0.023) settles around the average of (0.046) among similar stocks. P/S Ratio (2.901) is also within normal values, averaging (2.618).
The Tickeron Profit vs. Risk Rating rating for this company is 83 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a producer of coffee and tea
Industry Restaurants