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Nov 10, 2026
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Why Is Digital Turbine (APPS) Stock Down -34.87% Today?

Why Is Digital Turbine (APPS) Stock Down -34.87% Today?

Key Takeaways

  • APPS shares plunged 34.87%, or $3.94, to $7.36 in early trading Tuesday after a gap-down open, the steepest one-day decline in roughly two years.
  • Primary catalyst: quarterly revenue beat, but non-GAAP gross margin fell to 43% from 47% as revenue-share payouts to carrier and device partners jumped 39% to $87.7 million, far faster than the 27% revenue growth.
  • Secondary drivers: fiscal 2027 revenue guidance was raised to $670–690 million while adjusted EBITDA guidance was left unchanged at $145–155 million, implying thinner incremental profit.
  • Broader context: the move is company-specific. Major index proxies were down less than 1%, and ad-tech peers such as APP, TTD and ZETA moved only modestly.
  • News Significance Score: 69/100 — solid earnings-driven repricing amplified by a move about 7.5x the stock's typical daily swing.
  • Traders are watching second-half gross margin stabilization, the Orange European rollout, AI-related hiring costs and whether the $7 area holds as support.
  • For deeper analysis, explore Price Targets, Earnings and Forecast pages on Tickeron.
  • Review the strongest automated strategies in the current market on Trending AI Robots.

Opening Summary

Digital Turbine, Inc. (APPS) is an Austin-based mobile growth platform that delivers apps, content and advertising to smartphones through partnerships with wireless carriers and device makers. It operates two segments: On Device Solutions, its legacy app-distribution business, and App Growth Platform, its programmatic ad exchange. Shares were trading at $7.36 on Tuesday morning, down 34.87% from the prior session's close of $11.30. The direction is unambiguously negative, and the trigger is clear: fiscal second-quarter results released after Monday's close showed healthy top-line growth but a materially worse margin profile, and management's decision to reinvest unexpected AI and data spending capped profit guidance.

Earnings Beat Undone by Margin Compression

The quarter itself looked strong on the surface. Revenue totaled $178.7 million, up 27% year over year from $140.4 million and well above the roughly $166.8 million consensus. Adjusted earnings per share of $0.18 edged past estimates of $0.17. On Device Solutions revenue rose 20% to $115.6 million, while App Growth Platform climbed 42% to $63.5 million. Adjusted EBITDA increased 46% to $39.8 million, and the company swung to GAAP net income of $10.3 million, or $0.06 per diluted share, from a $21.4 million loss a year earlier.

The problem was the price of that growth. Revenue-share costs — the cut handed to carriers, device makers and publishers — rose to $87.7 million from $63.1 million, equivalent to 49% of net revenue versus 45% a year ago. Non-GAAP gross margin consequently slipped four percentage points to 43%. For a company with a market capitalization near $890 million, a four-point margin compression on a $178.7 million revenue base is a meaningful revision to earnings power, and investors repriced the stock accordingly.

Raised Revenue, Flat Profit Guidance

Guidance reinforced the concern. Digital Turbine lifted its fiscal 2027 revenue outlook to $670–690 million from $650–670 million, with the midpoint above the $665.3 million consensus, but held adjusted EBITDA guidance at $145–155 million. Management framed the gap as deliberate: roughly 15 to 20 new hires across data science, AI, product and infrastructure, plus a mix shift toward the faster-growing but thinner-margin ad platform. CEO Bill Stone described the approach as staying prudent on the bottom line while scaling the top line.

A quiet accounting disclosure added to the unease: the company revised prior-period statements, understating revenue-share expense by $3.5 million for the quarter ended June 30, 2026. The adjustment was immaterial to reported results and did not affect cash flow or debt covenants, but it reinforced the margin narrative. Several sell-side firms kept constructive stances with targets in the $15–$16 range, arguing AI investment supports European expansion and a newly signed Orange partnership spanning more than 20 countries over roughly 12 months. Those views did not stem the selling.

Market Context and Trading Activity

Volume was exceptionally heavy. Roughly 2.3 million shares changed hands in the first twelve minutes of the session, already exceeding a typical full-day average of about 1.8 million. The stock gapped down to $8.18 at the open and traded in a $7.09–$8.23 range, a violent band for a single morning.

The selling was not a sector event. The S&P 500 proxy slipped 0.54% and the Nasdaq-100 proxy 0.78%, while AppLovin fell 2.6%, The Trade Desk 0.9% and Zeta Global was roughly flat. Technically, the decline pushed shares decisively below both the 50-day average near $10.60 and the 200-day average near $7.70, erasing the entire rally that followed the strong fiscal first-quarter report. The year-to-date gain, above 120% as of Monday's close, has been cut to roughly 47%.

News Significance Score

The score runs from 0, meaning no meaningful news and a move normal for the stock, to 100, meaning transformative news and an extreme, rare price move. Digital Turbine scores 69 out of 100.

The verified news was substantial rather than transformative: a clear revenue beat and a raise, offset by margin compression and flat profit guidance, all material relative to a sub-$1 billion company. The price move was far more unusual. At 34.87%, it was roughly 7.5 times the stock's average absolute daily move of about 4.6% over the past 70 sessions, and no session in the last 60 produced a decline that large. Strong news plus a rare, outsized reaction combine into the mid-60s.

What Comes Next for APPS

Attention shifts to the fiscal third quarter, typically reported in early February, and whether gross margin stabilizes as the mix shift toward App Growth Platform matures. The holiday advertising quarter will be the first real test of whether AI-driven targeting can lift pricing enough to offset partner payouts. Investors will also track initial Orange revenue, further European carrier wins, and the pace of AI hiring against the unchanged EBITDA range. Balance-sheet progress is a counterweight — first-half free cash flow nearly tripled to $21.8 million and net leverage fell to 2.3x from above 4.0x. Key risks include continued margin erosion, customer concentration among a handful of carriers, and the possibility that profit guidance is trimmed again.

Trending AI Robots

Tickeron operates hundreds of AI trading bots spanning thousands of tickers, but only the strongest performers under current market conditions appear in its curated Trending AI Robots section. The bots differ widely by strategy, timeframe, performance metrics and the symbols they trade, so the roster shifts as market conditions change. For readers tracking volatile names like this one, the page offers a practical starting point for comparing live strategy performance. Explore the current leaders to see which approaches are working now.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: APPS

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


Momentum Indicator for APPS turns positive, indicating new upward trend

APPS saw its Momentum Indicator move above the 0 level on November 06, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 83 similar instances where the indicator turned positive. In 69 of the 83 cases, the stock moved higher in the following days. The odds of a move higher are at 83%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) for APPS just turned positive on November 06, 2026. Looking at past instances where APPS's MACD turned positive, the stock continued to rise in 32 of 39 cases over the following month. The odds of a continued upward trend are 82%.

APPS moved above its 50-day moving average on November 09, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +16.86% 3-day Advance, the price is estimated to grow further. Considering data from situations where APPS advanced for three days, in 223 of 269 cases, the price rose further within the following month. The odds of a continued upward trend are 83%.

Bearish Trend Analysis

The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.

The 10-day moving average for APPS crossed bearishly below the 50-day moving average on October 06, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 14 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 82%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where APPS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 88%.

APPS broke above its upper Bollinger Band on November 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for APPS entered a downward trend on November 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 12 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.594) is normal, around the industry mean (-1.906). P/E Ratio (-35.793) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.795) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (2.103) is also within normal values, averaging (70.383).

The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. APPS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 77 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 96 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. APPS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.

Notable companies

The most notable companies in this group are Shopify Inc (NASDAQ:SHOP), Salesforce (NYSE:CRM), Uber Technologies (NYSE:UBER), ServiceNow Inc. (NYSE:NOW), Adobe (NASDAQ:ADBE), Intuit (NASDAQ:INTU), Datadog (NASDAQ:DDOG), Autodesk (NASDAQ:ADSK), Workday (NASDAQ:WDAY), Atlassian Corp (NASDAQ:TEAM).

Industry description

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

Market Cap

The average market capitalization across the Packaged Software Industry is 10.32B. The market cap for tickers in the group ranges from 39 to 269.45B. SAP holds the highest valuation in this group at 269.45B. The lowest valued company is STIXF at 39.

High and low price notable news

The average weekly price growth across all stocks in the Packaged Software Industry was 3%. For the same Industry, the average monthly price growth was -5%, and the average quarterly price growth was 3%. IFBD experienced the highest price growth at 63%, while AUUD experienced the biggest fall at -66%.

Volume

The average weekly volume growth across all stocks in the Packaged Software Industry was 14%. For the same stocks of the Industry, the average monthly volume growth was 37% and the average quarterly volume growth was -33%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 58
Price Growth Rating: 60
SMR Rating: 77
Profit Risk Rating: 93
Seasonality Score: 11 (-100 ... +100)
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General Information

a mobile services platform for mobile operators, device OEMs, app advertisers and publishers, that enable user acquisition, app management and monetization opportunities

Industry PackagedSoftware

Industry
Internet Software Or Services
Address
110 San Antonio Street
Phone
+1 512 387-7717
Employees
620
Web
https://www.digitalturbine.com
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