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Nov 10, 2026
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Why Is Goosehead Insurance (GSHD) Stock Down -12.89% Today?

Why Is Goosehead Insurance (GSHD) Stock Down -12.89% Today?

Key Takeaways

  • GSHD fell 12.89% to $47.64, down $7.05 from Monday's close of $54.69, in the first quarter-hour of Tuesday trading.
  • The primary catalyst came after Monday's close: Goosehead said financial statements for fiscal 2023 through mid-2026 can no longer be relied upon and must be restated following an SEC comment letter.
  • Secondary drivers include an expected material weakness in internal controls, a missed third-quarter 10-Q filing deadline, and management's warning that personal lines pricing pressure is deepening in Texas and Florida.
  • Preliminary third-quarter revenue of $108.8 million to $110.8 million, up roughly 17%, and reaffirmed full-year guidance helped shares rebound from an 18.8% intraday slump.
  • Insurance brokerage peers and sector ETFs traded flat to modestly lower, confirming this is a company-specific selloff rather than a sector event.
  • News Significance Score: 64/100 — a multi-year restatement is serious news, and the drop was nearly four times the stock's typical daily swing.
  • Traders are now watching the timing of amended filings, the scope of the restatement, and any change to previously reported earnings and margin trends.
  • Investors can review Price Targets, Earnings and Forecast data on Tickeron's dedicated research pages for a fuller view of the setup.
  • For systematic trading ideas across the market, explore Tickeron's curated Trending AI Robots list.

Why Goosehead Insurance Shares Are Falling Today

Goosehead Insurance, Inc. (GSHD) is a Westlake, Texas-based independent personal lines insurance agency that distributes homeowners, auto and umbrella policies through corporate and franchise locations across the United States. The stock traded at $47.64 early Tuesday, a decline of 12.89% from Monday's close of $54.69, after opening at $45.66 and touching an intraday low of $44.42.

The move is unambiguously lower and is directly tied to an after-the-close disclosure on Monday: Goosehead released preliminary third-quarter results alongside word that several years of financial statements must be restated. The stock had already slipped about 6% in Monday's after-hours session; Tuesday's gap lower extended that reaction before buyers stepped in.

Multi-Year Restatement and a Delayed 10-Q

The dominant driver is accounting, not operations. Goosehead disclosed that its Audit Committee concurred on November 6 that audited consolidated financial statements for fiscal years 2023, 2024 and 2025, along with unaudited interim periods through June 30, 2026, should no longer be relied upon.

The review was triggered by an SEC comment letter received during a standard review of the company's annual filings. Management identified two departures from GAAP: costs to obtain customer contracts that were expensed as incurred rather than capitalized and amortized, and technology-related and errors-and-omissions program fees charged to franchisees that were recorded as reductions of expenses rather than as franchise revenue. The second item is a reclassification that lifts both revenue and general and administrative expense by roughly $11 million to $16 million for full-year 2025 and $5.5 million to $8.5 million for the first half of 2026.

Goosehead also said it expects to report one or more material weaknesses in internal control over financial reporting, that disclosure controls were not effective in the affected periods, and that it will not file its third-quarter 10-Q on time. It plans amendments to its 10-K and two 10-Qs, plus added G&A for outside accounting support. Securities litigation firms began announcing investigations on Tuesday, adding an overhang.

Preliminary Results Were Solid, but Pricing Pressure Deepens

The operating update was respectable and explains why the stock recovered well off its low. Preliminary third-quarter total revenue landed between $108.8 million and $110.8 million, up about 17% at the midpoint; core revenue rose 13% to $94.7 million; new-business commissions climbed 21%; total written premium rose 11% to $1.31 billion; policies in force grew 14% to roughly 2.1 million; and client retention improved to 86%. Contingent commissions more than doubled to $10.0 million. Full-year 2026 guidance for 12% to 19% revenue growth and 12% to 20% written premium growth was reaffirmed.

Offsetting that, management said pricing declines were steeper in the third quarter than in the second, particularly in core Texas markets, and warned the pressure could persist for an uncertain period with no predictable end date. Auto pricing is down mid-single digits and home pricing down low single digits, a headwind to renewal commissions. The company also gave no 2027 guidance.

Market Context and Trading Activity

Roughly 24,000 shares changed hands in the first 15 minutes, a pace that projects above the stock's average daily volume of about 400,000 shares. Insurance brokerage peers were little changed — Arthur J. Gallagher and Brown & Brown each slipped less than 1% — while the broader insurance sector ETFs edged higher and the S&P 500 fell about 0.6%. The divergence confirms an idiosyncratic event.

Technically, the drop erased gains built during a sharp late-October and early-November rally that carried GSHD from $43.39 on October 6 to $56.88 on November 5. At $47.64 the shares sit about 40% below their 52-week high of $79.85 and near late-October support, with market capitalization around $1.7 billion.

News Significance Score

The scale runs from 0, meaning no meaningful news and a move that is normal for the stock, to 100, meaning transformative news and an extreme, rare price move. Goosehead scores 64 out of 100.

The verified news is substantial: restating three fiscal years plus multiple interim periods, expected material weaknesses, a delayed quarterly filing and fresh litigation risk are serious for a company of this size, even though the larger of the two accounting items is a non-cash reclassification. The price move was also unusual — 12.89% is roughly four times the stock's typical daily swing, and no session in the last 60 trading days produced a move this large. Strong news plus a rare move combine into the mid-60s score.

What Comes Next for GSHD

Attention now turns to the amended 10-K and 10-Qs and the delayed third-quarter filing, which will clarify how much previously reported earnings shift once contract costs are deferred and amortized. Management has not quantified remediation spending, and investors will want detail on control fixes and the pace of filing. Fourth-quarter results and any 2027 commentary will be scrutinized for whether pricing declines in Texas and Florida stabilize. Analysts have been cutting estimates, and the weak housing market remains a drag on lead flow. Key risks include further filing delays, additional accounting findings, and continued renewal-commission pressure.

Trending AI Robots

Tickeron's Trending AI Robots page features a curated selection drawn from hundreds of AI trading bots that cover thousands of tickers. Only the strongest performers under current market conditions make the list, and the bots differ widely by strategy, timeframe, performance metrics and traded symbols. Reviewing the page is a practical way to see which automated strategies are working right now and how they are positioned across the market.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: GSHD

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


GSHD's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for GSHD turned positive on October 08, 2026. Looking at past instances where GSHD's MACD turned positive, the stock continued to rise in 36 of 44 cases over the following month. The odds of a continued upward trend are 82%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 20, 2026. You may want to consider a long position or call options on GSHD as a result. In 66 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 77%.

GSHD moved above its 50-day moving average on November 04, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for GSHD crossed bullishly above the 50-day moving average on November 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 77%.

Following a +8.90% 3-day Advance, the price is estimated to grow further. Considering data from situations where GSHD advanced for three days, in 228 of 302 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.

The Aroon Indicator entered an Uptrend today. In 138 of 201 cases where GSHD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.

Bearish Trend Analysis

The 10-day RSI Indicator for GSHD moved out of overbought territory on November 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 25 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 81%.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where GSHD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.

GSHD broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 19 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of 23 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. GSHD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 83 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 96 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: GSHD's P/B Ratio (-11.764) is very low in comparison to the industry average of (2.681). P/E Ratio (38.846) is within average values for comparable stocks, (19.012). GSHD's Projected Growth (PEG Ratio) (76.820) is very high in comparison to the industry average of (8.322). GSHD's Dividend Yield (0.426) is considerably higher than the industry average of (0.039). P/S Ratio (5.184) is also within normal values, averaging (2.968).

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GSHD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.

Notable companies

The most notable companies in this group are eHealth (NASDAQ:EHTH).

Industry description

Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.

Market Cap

The average market capitalization across the Insurance Brokers/Services Industry is 15.27B. The market cap for tickers in the group ranges from 3.03K to 97.74B. MRSH holds the highest valuation in this group at 97.74B. The lowest valued company is CUII at 3.03K.

High and low price notable news

The average weekly price growth across all stocks in the Insurance Brokers/Services Industry was -1%. For the same Industry, the average monthly price growth was 10%, and the average quarterly price growth was 19%. TREE experienced the highest price growth at 35%, while LIFE experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the Insurance Brokers/Services Industry was -16%. For the same stocks of the Industry, the average monthly volume growth was 6% and the average quarterly volume growth was -32%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 59
P/E Growth Rating: 69
Price Growth Rating: 48
SMR Rating: 70
Profit Risk Rating: 84
Seasonality Score: 5 (-100 ... +100)
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published General Information

General Information

a provider of insurance agency services

Industry InsuranceBrokersServices

Industry
Insurance Brokers Or Services
Address
1500 Solana Boulevard
Phone
+1 214 838-5500
Employees
1600
Web
https://ir.gooseheadinsurance.com
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Why Is Goosehead Insurance (GSHD) Stock Down -12.89% Today?