ADV
Price
$1.30
Change
-$0.07 (-5.11%)
Updated
Aug 1 closing price
Capitalization
1.37B
5 days until earnings call
ZD
Price
$29.49
Change
-$1.63 (-5.24%)
Updated
Aug 1 closing price
Capitalization
2.91B
4 days until earnings call
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ADV vs ZD

Header iconADV vs ZD Comparison
Open Charts ADV vs ZDBanner chart's image
Advantage Solutions
Price$1.30
Change-$0.07 (-5.11%)
Volume$465.6K
Capitalization1.37B
Ziff Davis
Price$29.49
Change-$1.63 (-5.24%)
Volume$700.9K
Capitalization2.91B
ADV vs ZD Comparison Chart in %
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ADV
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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ADV vs. ZD commentary
Aug 02, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ADV is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Aug 02, 2025
Stock price -- (ADV: $1.30 vs. ZD: $29.49)
Brand notoriety: ADV and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ADV: 63% vs. ZD: 128%
Market capitalization -- ADV: $1.37B vs. ZD: $2.91B
ADV [@Advertising/Marketing Services] is valued at $1.37B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.74B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ADV’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • ADV’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, ADV is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ADV’s TA Score shows that 3 TA indicator(s) are bullish while ZD’s TA Score has 1 bullish TA indicator(s).

  • ADV’s TA Score: 3 bullish, 5 bearish.
  • ZD’s TA Score: 1 bullish, 8 bearish.
According to our system of comparison, ADV is a better buy in the short-term than ZD.

Price Growth

ADV (@Advertising/Marketing Services) experienced а -13.33% price change this week, while ZD (@Advertising/Marketing Services) price change was -10.04% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -3.86%. For the same industry, the average monthly price growth was +1.44%, and the average quarterly price growth was +0.27%.

Reported Earning Dates

ADV is expected to report earnings on Nov 11, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-3.86% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than ADV($1.38B). ZD has higher P/E ratio than ADV: ZD (70.17) vs ADV (11.86). ZD YTD gains are higher at: -45.731 vs. ADV (-55.479). ZD has higher annual earnings (EBITDA): 332M vs. ADV (301M). ZD has more cash in the bank: 765M vs. ADV (126M). ZD has less debt than ADV: ZD (1B) vs ADV (1.92B). ADV has higher revenues than ZD: ADV (4.23B) vs ZD (1.36B).
ADVZDADV / ZD
Capitalization1.38B2.91B47%
EBITDA301M332M91%
Gain YTD-55.479-45.731121%
P/E Ratio11.8670.1717%
Revenue4.23B1.36B310%
Total Cash126M765M16%
Total Debt1.92B1B192%
FUNDAMENTALS RATINGS
ADV vs ZD: Fundamental Ratings
ADV
ZD
OUTLOOK RATING
1..100
1669
VALUATION
overvalued / fair valued / undervalued
1..100
60
Fair valued
77
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9683
PRICE GROWTH RATING
1..100
8764
P/E GROWTH RATING
1..100
9894
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ADV's Valuation (60) in the null industry is in the same range as ZD (77) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ADV's Profit vs Risk Rating (100) in the null industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (83) in the Internet Software Or Services industry is in the same range as ADV (96) in the null industry. This means that ZD’s stock grew similarly to ADV’s over the last 12 months.

ZD's Price Growth Rating (64) in the Internet Software Or Services industry is in the same range as ADV (87) in the null industry. This means that ZD’s stock grew similarly to ADV’s over the last 12 months.

ZD's P/E Growth Rating (94) in the Internet Software Or Services industry is in the same range as ADV (98) in the null industry. This means that ZD’s stock grew similarly to ADV’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ADVZD
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bullish Trend 1 day ago
67%
Bearish Trend 3 days ago
69%
Momentum
ODDS (%)
Bearish Trend 1 day ago
89%
Bearish Trend 3 days ago
68%
MACD
ODDS (%)
Bearish Trend 1 day ago
85%
Bearish Trend 3 days ago
78%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
85%
Bearish Trend 3 days ago
70%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
84%
Bullish Trend 3 days ago
67%
Advances
ODDS (%)
Bullish Trend 11 days ago
75%
Bullish Trend 11 days ago
66%
Declines
ODDS (%)
Bearish Trend 1 day ago
85%
Bearish Trend 4 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
81%
Bearish Trend 3 days ago
57%
Aroon
ODDS (%)
Bullish Trend 1 day ago
81%
Bearish Trend 3 days ago
72%
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ADV
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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ADV and

Correlation & Price change

A.I.dvisor indicates that over the last year, ADV has been loosely correlated with STGW. These tickers have moved in lockstep 36% of the time. This A.I.-generated data suggests there is some statistical probability that if ADV jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ADV
1D Price
Change %
ADV100%
-5.11%
STGW - ADV
36%
Loosely correlated
-2.62%
OMC - ADV
33%
Poorly correlated
-1.30%
DLX - ADV
33%
Poorly correlated
-3.17%
IPG - ADV
32%
Poorly correlated
-1.46%
ZD - ADV
32%
Poorly correlated
-5.24%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-5.24%
DLX - ZD
58%
Loosely correlated
-3.17%
STGW - ZD
50%
Loosely correlated
-2.62%
CCO - ZD
49%
Loosely correlated
-3.77%
QNST - ZD
46%
Loosely correlated
-0.98%
CMPR - ZD
46%
Loosely correlated
-4.57%
More