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ASAN vs HUBS
Which Stock Would AI Choose? Asana (ASAN) vs. HubSpot (HUBS) Stock Comparison
Key Takeaways
- ASAN is a work-management specialist executing an AI-driven turnaround with improving momentum, while HUBS is a larger, consistently profitable customer relationship management (CRM) platform in the middle of an AI-focused leadership reset.
- On scale, profitability, and balance-sheet strength, HUBS holds a clear advantage, with GAAP profitability, strong cash flow, and a recently authorized $1 billion share repurchase program.
- On near-term share-price momentum, ASAN has outperformed off a lower base, though it remains GAAP loss-making with mixed analyst ratings and notable insider selling.
- Tickeron AI Verdict: Based on trend consistency, financial stability, and catalyst positioning, the AI currently favors HUBS as the more favorable of the two tickers.
- For more context on each name, explore ASAN Major News and ASAN Today's Price Move, as well as HUBS Major News and HUBS Today's Price Move.
- To see how automated strategies are positioning for current market conditions, explore Trending AI Robots.
Introduction
Asana and HubSpot both sell cloud software, but they sit at very different points on the growth-and-profitability spectrum. Asana (ASAN) focuses on work management and collaboration, while HubSpot (HUBS) operates a broad customer relationship management (CRM) platform spanning marketing, sales, and service. Both companies are betting heavily on artificial intelligence, yet their market positioning, financial profiles, and recent price behavior differ meaningfully. This stock comparison is relevant for investors and traders weighing a smaller, momentum-driven turnaround story against a larger, more established software franchise undergoing its own strategic reset. Understanding the trade-offs in relative performance, profitability, and risk can help clarify which profile better suits a given portfolio.
ASAN Overview and Recent Performance
Asana is a work-management platform that helps teams organize projects, tasks, and workflows. In recent quarters, the company has leaned into AI with products such as AI Studio and "AI Teammates," positioning itself around agentic, human-AI collaboration. Its most recent reported quarter showed revenue of roughly $201 million, up about 9.3% year over year (YoY), with adjusted earnings per share (EPS) that modestly beat consensus. Net revenue retention (NRR) has stabilized near 96%, and the company counts more than 25,000 customers paying over $5,000 annually.
Recent market activity has reflected a rebuilding of momentum from a low base. The shares posted a strong short-term gain after earnings, and several firms shifted their views, including an upgrade to Buy from KeyBanc and a maintained Buy from Piper Sandler. That said, sentiment remains mixed: other analysts hold Neutral or Underperform ratings, and the company still reports a GAAP (Generally Accepted Accounting Principles) net loss each quarter. Insider selling has also weighed on the narrative. The result is a stock with improving top-line discipline and an AI story, but one that has yet to demonstrate sustained GAAP profitability at scale.
HUBS Overview and Recent Performance
HubSpot is a CRM platform provider serving small and mid-sized businesses across marketing, sales, and customer service. Its business model centers on a multi-hub platform, with AI features such as AI agents and ChatSpot integrated across its suite. The company's most recent annual results showed revenue of approximately $3.13 billion, up 19% YoY, with GAAP net income and strong operating cash flow. It reported more than 288,000 total customers and simultaneously authorized a $1 billion share repurchase program.
HubSpot's recent period has been defined by strategic change. Co-founder Brian Halligan returned as chief executive officer to lead what management has framed as an AI-focused "refounding," replacing the prior CEO, while a new finance leader was also appointed. The stock has been under pressure over the past year, reflecting slowing growth and investor concern about AI-native competition, though it rallied on the leadership announcement and on a subsequent earnings beat. Analyst sentiment remains predominantly constructive, with multiple Buy and Outperform ratings. Relative to Asana, HubSpot offers a larger revenue base, GAAP profitability, and a stronger cash-flow position, but faces the challenge of reaccelerating growth in a competitive market.
Trending AI Robots
For traders who prefer a systematic approach to evaluating setups like the ASAN-versus-HUBS comparison, Tickeron's Trending AI Robots page offers a curated view of its automated trading strategies. Tickeron hosts hundreds of AI Trading Bots that trade thousands of different tickers, each with its own trading style, strategy, timeframe, performance history, and watchlist. Rather than presenting every available bot, the Trending AI Robots section highlights only those considered best suited to current market conditions. This filtering helps traders focus on strategies whose statistical profiles align with today's environment. Exploring the page can provide a data-driven complement to fundamental analysis when evaluating relative performance and market positioning.
Head-to-Head Comparison
The contrast between the two companies is sharpest on scale and profitability. HubSpot generates roughly four times Asana's annualized revenue and is GAAP profitable with meaningful cash flow, while Asana is still working toward consistent profitability despite improving operating discipline. In terms of growth, HubSpot's roughly 19% annual revenue growth comes from a much larger base, whereas Asana's single-digit growth reflects a smaller, earlier-stage business.
On momentum and sentiment, the picture is more nuanced. Asana has shown stronger short-term share-price momentum and is building an agentic-AI narrative, but analyst ratings are split and insider selling remains a concern. HubSpot's ratings skew more bullish, and its leadership reset plus buyback provide catalysts, yet the stock has been in a longer downtrend as investors question how it will fend off AI-native competitors. Risk profiles also differ: Asana carries execution and dilution risk typical of a smaller, loss-making software company, while HubSpot carries competitive and growth-deceleration risk despite its financial strength. Sector exposure is similar—both are cloud software names sensitive to the same AI-disruption theme—but their stage of maturity separates them.
Tickeron AI Verdict
Weighing observable factors such as trend consistency, financial stability, catalysts, and relative positioning, Tickeron's AI currently leans toward HUBS as the more favorable of the two tickers. HubSpot's GAAP profitability, robust cash flow, established analyst support, and a defined catalyst in its leadership reset and share repurchase program suggest a more stable foundation. Asana's momentum and AI narrative are notable, but its mixed ratings, ongoing losses, and insider-selling activity introduce greater uncertainty. Accordingly, the AI's probabilistic assessment favors HubSpot, while recognizing that a sustained acceleration in Asana's profitability could shift the balance over time.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a Hold and HUBS is a Buy.
ASAN sees MACD Histogram crosses below signal line
ASAN saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on November 03, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 44 instances where the indicator turned negative. In 40 of the 44 cases the stock moved lower in the days that followed. This puts the odds of a downward move at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for ASAN moved out of overbought territory on October 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 23 similar instances where the indicator moved out of overbought territory. In 19 of the 23 cases, the stock moved lower in the following days. This puts the odds of a move lower at 83%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ASAN as a result. In 69 of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 86%.
ASAN moved below its 50-day moving average on November 10, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASAN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 85%.
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 4 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
The 10-day moving average for ASAN crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 76%.
Following a +5.24% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASAN advanced for three days, in 213 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
ASAN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 132 of 171 cases where ASAN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 77%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 45 (best 1 - 100 worst), indicating steady price growth. ASAN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 58 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (23.287) is normal, around the industry mean (-1.906). P/E Ratio (-16.323) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (2.753) is also within normal values, averaging (70.383).
The Tickeron PE Growth Rating for this company is 89 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASAN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
HUBS sees its Stochastic Oscillator climbs out of oversold territory
On November 13, 2026, the Stochastic Oscillator for HUBS moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 60 instances where the indicator left the oversold zone. In 47 of the 60 cases the stock moved higher in the following days. This puts the odds of a move higher at over 78%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where HUBS's RSI Oscillator exited the oversold zone, 21 of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 72%.
The 50-day moving average for HUBS moved above the 200-day moving average on October 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +7.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 232 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
HUBS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 159 of 218 cases where HUBS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 73%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on November 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HUBS as a result. In 67 of 94 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 71%.
The Moving Average Convergence Divergence Histogram (MACD) for HUBS turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 53 similar instances when the indicator turned negative. In 30 of the 53 cases the stock turned lower in the days that followed. This puts the odds of success at 57%.
HUBS moved below its 50-day moving average on November 02, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for HUBS crossed bearishly below the 50-day moving average on November 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 8 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. HUBS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.038) is normal, around the industry mean (-1.906). P/E Ratio (70.887) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (70.383).
The Tickeron PE Growth Rating for this company is 95 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ASAN | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 58 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 58 Fair valued | 89 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 98 | 76 | |
PRICE GROWTH RATING 1..100 | 45 | 60 | |
P/E GROWTH RATING 1..100 | 89 | 95 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (58) in the null industry is in the same range as HUBS (89) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to HUBS’s over the last 12 months.
ASAN's Profit vs Risk Rating (100) in the null industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to HUBS’s over the last 12 months.
HUBS's SMR Rating (76) in the Information Technology Services industry is in the same range as ASAN (98) in the null industry. This means that HUBS’s stock grew similarly to ASAN’s over the last 12 months.
ASAN's Price Growth Rating (45) in the null industry is in the same range as HUBS (60) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to HUBS’s over the last 12 months.
ASAN's P/E Growth Rating (89) in the null industry is in the same range as HUBS (95) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to HUBS’s over the last 12 months.
| ASAN | HUBS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | 2 days ago 72% |
| Stochastic ODDS (%) | 2 days ago 80% | 2 days ago 78% |
| Momentum ODDS (%) | 2 days ago 86% | 2 days ago 71% |
| MACD ODDS (%) | 2 days ago 90% | 2 days ago 57% |
| TrendWeek ODDS (%) | 2 days ago 84% | 2 days ago 75% |
| TrendMonth ODDS (%) | 2 days ago 84% | 2 days ago 78% |
| Advances ODDS (%) | 11 days ago 76% | 2 days ago 74% |
| Declines ODDS (%) | 5 days ago 85% | 9 days ago 72% |
| BollingerBands ODDS (%) | 2 days ago 81% | 2 days ago 71% |
| Aroon ODDS (%) | 2 days ago 77% | 2 days ago 73% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while HUBS’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 5 TA indicator(s) are bullish while HUBS’s TA Score has 6 bullish TA indicator(s).
- ASAN’s TA Score: 5 bullish, 5 bearish.
- HUBS’s TA Score: 6 bullish, 5 bearish.
Price Growth
ASAN (@Packaged Software) experienced а -8.48% price change this week, while HUBS (@Packaged Software) price change was +8.29% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -0.39%. For the same industry, the average monthly price growth was -2.75%, and the average quarterly price growth was +2.60%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 01, 2026.
HUBS is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Packaged Software (-0.39% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | +0.41% | ||
| WDAY - ASAN | 75% Closely correlated | +3.05% | ||
| HUBS - ASAN | 75% Closely correlated | +0.65% | ||
| FRSH - ASAN | 75% Closely correlated | N/A | ||
| TEAM - ASAN | 75% Closely correlated | -1.51% | ||
| DOCU - ASAN | 72% Closely correlated | +0.76% | ||
More | ||||
HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +0.65% | ||
| CRM - HUBS | 76% Closely correlated | +0.12% | ||
| ASAN - HUBS | 75% Closely correlated | +0.41% | ||
| DOCU - HUBS | 70% Closely correlated | +0.76% | ||
| TEAM - HUBS | 69% Closely correlated | -1.51% | ||
| BRZE - HUBS | 69% Closely correlated | +0.06% | ||
More | ||||
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| IJAN | 38.60 | 0.02 | +0.05% |
| Innovator International Developed Power Buffer ETF - January (IJAN) | |||
| VGSH | 57.55 | 0.02 | +0.03% |
| Vanguard Short-Term Treasury ETF (VGSH) | |||
| MYMI | 24.21 | -0.05 | -0.21% |
| State Street My2029 Municipal Bond ETF (MYMI) | |||
| QQQU | 56.10 | -0.26 | -0.46% |
| Direxion Daily Concentrated Qs Bull 2X Shares | |||
| QQA | 52.87 | -0.53 | -0.99% |
| Invesco QQQ Income Advantage ETF (QQA) | |||