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BBD vs BSBR
Which Stock Would AI Choose? Banco Bradesco (BBD) vs. Banco Santander (Brasil) (BSBR) Stock Comparison
Key Takeaways
- Banco Bradesco (BBD) is Brazil's second-largest private bank and its largest insurer, and its earnings recovery is accelerating with improving returns.
- Banco Santander (Brasil) (BSBR) is a subsidiary of Spain's Santander Group that has reported weaker recent results and faces a corporate restructuring via its parent's share-swap offer.
- Analyst consensus currently favors BBD ("Buy") over BSBR ("Hold"), reflecting divergent earnings momentum.
- Both ADRs (American Depositary Receipts) rallied on Brazil's presidential election news, showing shared sensitivity to the country's macro and currency backdrop.
- BBD's price is closer to its 52-week high, while BSBR trades well below its January 2026 peak, pointing to differing trend strength.
Introduction
Investors seeking exposure to Brazilian financials frequently weigh two prominent New York-listed banking names: BBD, the ADR of Banco Bradesco S.A., and BSBR, the ADR of Banco Santander (Brasil) S.A. Both are large-cap lenders with deep retail and wholesale franchises, yet their recent trajectories have diverged in ways that matter for portfolio positioning. This stock comparison examines their business models, recent market performance, and relative positioning so that traders and investors can evaluate which name offers the more compelling risk-reward profile in the current environment.
BBD Overview and Recent Performance
Banco Bradesco S.A. is one of Brazil's most diversified financial groups, spanning retail and corporate banking, asset management, and the country's largest insurance operation. Recent weeks have shown a steady improvement in its fundamentals. The bank reported recurring net income of roughly R$6.8 billion in the first quarter of 2026, up about 16% year over year, with return on average equity (ROAE, a measure of how profitably a bank uses shareholder capital) rising to 15.8%. Momentum continued into the second quarter, when net income grew again and ROAE reached about 16.2%.
Market sentiment has turned more constructive. BBD received an upgrade to Overweight from JPMorgan in early October 2026, and Goldman Sachs raised its price target, even as HSBC moved to a neutral stance. Notable insider buying by executives has added to the constructive tone. The shares have also benefited from a broader risk-on rally in Brazilian assets tied to the country's presidential election, which lifted the real and banking stocks broadly. The ADR trades near the upper portion of its 52-week range, reflecting improved relative performance.
BSBR Overview and Recent Performance
Banco Santander (Brasil) S.A. operates as the Brazilian unit of Spain's Banco Santander, focusing on commercial banking and global wholesale banking, and serves more than 76 million clients. Its recent results have been softer than its domestic rival's. In the second quarter of 2026, BSBR posted net profit of roughly R$3.0 billion, well below consensus estimates and down about 17.6% year over year, while ROAE declined to 12.5% from 16.4% a year earlier. Net interest income (NII, the difference between interest earned and interest paid) was essentially flat, and loan-loss provisions rose.
These results prompted several downgrades: JPMorgan cut the stock to Neutral in late July, and HSBC and UBS also adopted more cautious ratings. A defining development is the share-swap offer from parent Banco Santander to acquire the roughly 10.7% minority stake it does not already own, a corporate action that has influenced how the ADR trades. Like BBD, BSBR gained during the post-election rally, but it remains well below its early-2026 high, reflecting a more subdued trend.
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Head-to-Head Comparison
The two banks differ most in business model breadth and earnings trajectory. BBD is a more diversified financial conglomerate, with a large insurance arm and asset-management business that cushion results; BSBR is more concentrated in commercial banking and remains tied to its European parent's strategic decisions. On growth drivers, BBD has emphasized secured lending, digital transformation, and selective credit expansion, which is translating into rising ROAE. BSBR is deliberately de-risking by shrinking exposure to lower-income borrowers and shifting toward secured products, which pressures near-term revenue but aims to improve asset quality over time.
On momentum and sentiment, BBD currently holds the advantage: analyst upgrades and insider buying support a firmer trend, whereas BSBR has faced downgrades and a missed earnings quarter. Risk factors also differ. BSBR carries the overhang of its parent's share-swap offer and a slower profit recovery; BBD carries residual credit-cost pressure in its mass-market portfolio. Both share sector exposure to Brazil's interest-rate cycle and currency swings, making their ADRs sensitive to the same macro forces even as their individual fundamentals diverge.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor BBD over BSBR in the current environment. BBD's earnings are trending upward, its ROAE is expanding, and recent analyst actions and insider activity reinforce a more consistent positive trend. BSBR, by contrast, is navigating a weaker profit cycle and a corporate restructuring, with more cautious analyst positioning. Because AI-driven analysis tends to weight trend consistency, stability, and momentum, the relative positioning leans toward BBD, though the assessment is probabilistic and could shift as either bank's catalysts evolve.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BBD is a Hold and BSBR is a Hold.
Aroon Indicator for BBD shows an upward move is likely
BBD's Aroon Indicator triggered a bullish signal on October 07, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 275 similar instances where the Aroon Indicator showed a similar pattern. In 209 of the 275 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 76%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
Following a +23.64% 3-day Advance, the price is estimated to grow further. Considering data from situations where BBD advanced for three days, in 189 of 274 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
BBD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 19, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on BBD as a result. In 59 of 84 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 70%.
The Moving Average Convergence Divergence Histogram (MACD) for BBD turned negative on October 19, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 42 similar instances when the indicator turned negative. In 30 of the 42 cases the stock turned lower in the days that followed. This puts the odds of success at 71%.
BBD moved below its 50-day moving average on October 26, 2026 date and that indicates a change from an upward trend to a downward trend.
The 50-day moving average for BBD moved below the 200-day moving average on October 28, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BBD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 67%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 1 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 14 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: BBD's P/B Ratio (0.159) is slightly lower than the industry average of (1.268). P/E Ratio (1.247) is within average values for comparable stocks, (13.299). Projected Growth (PEG Ratio) (1.623) is also within normal values, averaging (1.190). BBD has a moderately high Dividend Yield (0.087) as compared to the industry average of (0.035). BBD's P/S Ratio (1.539) is slightly lower than the industry average of (3.738).
The Tickeron Price Growth Rating for this company is 75 (best 1 - 100 worst), indicating slightly worse than average price growth. BBD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 86 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BBD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 56, placing this stock worse than average.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
BSBR in +2.72% Uptrend, advancing for three consecutive days on October 21, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where BSBR advanced for three days, in 189 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
BSBR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 19, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on BSBR as a result. In 59 of 92 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 64%.
The Moving Average Convergence Divergence Histogram (MACD) for BSBR turned negative on October 14, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 35 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 70%.
BSBR moved below its 50-day moving average on October 12, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for BSBR crossed bearishly below the 50-day moving average on October 01, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 69%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BSBR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
The Aroon Indicator for BSBR entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 2 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 15 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: BSBR's P/B Ratio (0.267) is slightly lower than the industry average of (1.268). P/E Ratio (2.563) is within average values for comparable stocks, (13.299). Projected Growth (PEG Ratio) (0.160) is also within normal values, averaging (1.190). Dividend Yield (0.058) settles around the average of (0.035) among similar stocks. P/S Ratio (4.519) is also within normal values, averaging (3.738).
The Tickeron Price Growth Rating for this company is 72 (best 1 - 100 worst), indicating slightly worse than average price growth. BSBR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 92 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BSBR’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 56, placing this stock worse than average.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
BBD | BSBR | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 66 | 66 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 14 Undervalued | 15 Undervalued | |
PROFIT vs RISK RATING 1..100 | 86 | 92 | |
SMR RATING 1..100 | 1 | 2 | |
PRICE GROWTH RATING 1..100 | 75 | 72 | |
P/E GROWTH RATING 1..100 | 96 | 96 | |
SEASONALITY SCORE 1..100 | n/a | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BBD's Valuation (14) in the Major Banks industry is in the same range as BSBR (15) in the Regional Banks industry. This means that BBD’s stock grew similarly to BSBR’s over the last 12 months.
BBD's Profit vs Risk Rating (86) in the Major Banks industry is in the same range as BSBR (92) in the Regional Banks industry. This means that BBD’s stock grew similarly to BSBR’s over the last 12 months.
BBD's SMR Rating (1) in the Major Banks industry is in the same range as BSBR (2) in the Regional Banks industry. This means that BBD’s stock grew similarly to BSBR’s over the last 12 months.
BSBR's Price Growth Rating (72) in the Regional Banks industry is in the same range as BBD (75) in the Major Banks industry. This means that BSBR’s stock grew similarly to BBD’s over the last 12 months.
BSBR's P/E Growth Rating (96) in the Regional Banks industry is in the same range as BBD (96) in the Major Banks industry. This means that BSBR’s stock grew similarly to BBD’s over the last 12 months.
| BBD | BSBR | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 62% | 2 days ago 55% |
| Stochastic ODDS (%) | 2 days ago 69% | 2 days ago 60% |
| Momentum ODDS (%) | 2 days ago 70% | 2 days ago 64% |
| MACD ODDS (%) | 2 days ago 71% | 2 days ago 70% |
| TrendWeek ODDS (%) | 2 days ago 69% | 2 days ago 68% |
| TrendMonth ODDS (%) | 2 days ago 60% | 2 days ago 64% |
| Advances ODDS (%) | 24 days ago 69% | 9 days ago 67% |
| Declines ODDS (%) | 2 days ago 67% | 11 days ago 70% |
| BollingerBands ODDS (%) | 2 days ago 74% | 2 days ago 60% |
| Aroon ODDS (%) | 2 days ago 76% | 2 days ago 55% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BBD’s FA Score shows that 2 FA rating(s) are green while BSBR’s FA Score has 2 green FA rating(s).
- BBD’s FA Score: 2 green, 3 red.
- BSBR’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BBD’s TA Score shows that 5 TA indicator(s) are bullish while BSBR’s TA Score has 4 bullish TA indicator(s).
- BBD’s TA Score: 5 bullish, 5 bearish.
- BSBR’s TA Score: 4 bullish, 6 bearish.
Price Growth
BBD (@Regional Banks) experienced а -32.59% price change this week, while BSBR (@Regional Banks) price change was -18.98% for the same time period.
The average weekly price growth across all stocks in the @Regional Banks industry was -0.26%. For the same industry, the average monthly price growth was +1.92%, and the average quarterly price growth was +8.49%.
Reported Earning Dates
BBD is expected to report earnings on Feb 10, 2027.
BSBR is expected to report earnings on Feb 03, 2027.
Industries' Descriptions
@Regional Banks (-0.26% weekly)Regional banks have a smaller reach than major banks, and cater mostly to one region of a country, such as a state or within a group of states. They offer services often similar – albeit with some limitations/smaller scale – compared to major banks. Taking deposits, making loans, mortgages, leases, credit cards , fund management, insurance and investment banking. SunTrust Banks, State Street Corp., M&T Bank Corp. are some examples of U.S. regional banks.
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BBD and
Correlation & Price change
A.I.dvisor indicates that over the last year, BBD has been closely correlated with BBDO. These tickers have moved in lockstep 84% of the time. This A.I.-generated data suggests there is a high statistical probability that if BBD jumps, then BBDO could also see price increases.
| Ticker / NAME | Correlation To BBD | 1D Price Change % | ||
|---|---|---|---|---|
| BBD | 100% | -6.19% | ||
| BBDO - BBD | 84% Closely correlated | -7.25% | ||
| BSBR - BBD | 72% Closely correlated | -6.20% | ||
| INTR - BBD | 70% Closely correlated | -7.22% | ||
| NU - BBD | 66% Closely correlated | -3.47% | ||
| ITUB - BBD | 65% Loosely correlated | -3.52% | ||
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BSBR and
Correlation & Price change
A.I.dvisor indicates that over the last year, BSBR has been closely correlated with BBD. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if BSBR jumps, then BBD could also see price increases.
| Ticker / NAME | Correlation To BSBR | 1D Price Change % | ||
|---|---|---|---|---|
| BSBR | 100% | -6.20% | ||
| BBD - BSBR | 75% Closely correlated | -6.19% | ||
| BBDO - BSBR | 63% Loosely correlated | -7.25% | ||
| INTR - BSBR | 61% Loosely correlated | -7.22% | ||
| BSAC - BSBR | 55% Loosely correlated | -0.44% | ||
| NU - BSBR | 55% Loosely correlated | -3.47% | ||
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