CHR
Price
$2.53
Change
-$0.07 (-2.69%)
Updated
Dec 20, 04:59 PM (EDT)
DRCT
Price
$0.53
Change
-$0.06 (-10.17%)
Updated
Dec 20, 04:59 PM (EDT)
99 days until earnings call
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CHR vs DRCT

Header iconCHR vs DRCT Comparison
Open Charts CHR vs DRCTBanner chart's image
Cheer Holding
Price$2.53
Change-$0.07 (-2.69%)
Volume$142
CapitalizationN/A
Direct Digital Holdings
Price$0.53
Change-$0.06 (-10.17%)
Volume$10.96K
CapitalizationN/A
CHR vs DRCT Comparison Chart
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CHR
Daily Signalchanged days ago
Gain/Loss if bought
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DRCT
Daily Signalchanged days ago
Gain/Loss if bought
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CHR vs. DRCT commentary
Dec 23, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHR is a Hold and DRCT is a Hold.

COMPARISON
Comparison
Dec 23, 2024
Stock price -- (CHR: $2.54 vs. DRCT: $0.55)
Brand notoriety: CHR and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CHR: 27% vs. DRCT: 109%
Market capitalization -- CHR: $24.83M vs. DRCT: $206.74M
CHR [@Advertising/Marketing Services] is valued at $24.83M. DRCT’s [@Advertising/Marketing Services] market capitalization is $206.74M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.49B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CHR’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • CHR’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, CHR is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CHR’s TA Score shows that 2 TA indicator(s) are bullish while DRCT’s TA Score has 4 bullish TA indicator(s).

  • CHR’s TA Score: 2 bullish, 8 bearish.
  • DRCT’s TA Score: 4 bullish, 2 bearish.
According to our system of comparison, DRCT is a better buy in the short-term than CHR.

Price Growth

CHR (@Advertising/Marketing Services) experienced а -9.29% price change this week, while DRCT (@Advertising/Marketing Services) price change was -17.29% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.79%. For the same industry, the average monthly price growth was +0.87%, and the average quarterly price growth was +9.58%.

Reported Earning Dates

CHR is expected to report earnings on Mar 22, 2023.

DRCT is expected to report earnings on Apr 01, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-0.79% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DRCT($207M) has a higher market cap than CHR($24.8M). DRCT has higher P/E ratio than CHR: DRCT (45.03) vs CHR (0.70). CHR YTD gains are higher at: -19.108 vs. DRCT (-96.304). CHR has higher annual earnings (EBITDA): 33.1M vs. DRCT (11.3M). CHR has more cash in the bank: 194M vs. DRCT (5.48M). CHR has less debt than DRCT: CHR (5.95M) vs DRCT (24.4M). CHR (152M) and DRCT (147M) have equivalent revenues.
CHRDRCTCHR / DRCT
Capitalization24.8M207M12%
EBITDA33.1M11.3M293%
Gain YTD-19.108-96.30420%
P/E Ratio0.7045.032%
Revenue152M147M103%
Total Cash194M5.48M3,539%
Total Debt5.95M24.4M24%
FUNDAMENTALS RATINGS
CHR: Fundamental Ratings
CHR
OUTLOOK RATING
1..100
50
VALUATION
overvalued / fair valued / undervalued
1..100
48
Fair valued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
59
PRICE GROWTH RATING
1..100
57
P/E GROWTH RATING
1..100
45
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CHRDRCT
RSI
ODDS (%)
Bearish Trend 3 days ago
88%
Bullish Trend 3 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
83%
Bullish Trend 6 days ago
90%
Momentum
ODDS (%)
Bearish Trend 3 days ago
90%
N/A
MACD
ODDS (%)
Bearish Trend 3 days ago
83%
Bullish Trend 3 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
90%
Bearish Trend 3 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
90%
Bearish Trend 3 days ago
88%
Advances
ODDS (%)
Bullish Trend 14 days ago
78%
Bullish Trend 28 days ago
89%
Declines
ODDS (%)
Bearish Trend 5 days ago
90%
Bearish Trend 5 days ago
90%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
89%
N/A
Aroon
ODDS (%)
Bearish Trend 3 days ago
90%
Bearish Trend 3 days ago
89%
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CHR
Daily Signalchanged days ago
Gain/Loss if bought
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DRCT
Daily Signalchanged days ago
Gain/Loss if bought
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CHR and

Correlation & Price change

A.I.dvisor tells us that CHR and DRCT have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CHR and DRCT's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CHR
1D Price
Change %
CHR100%
-2.31%
DRCT - CHR
26%
Poorly correlated
-6.14%
CCO - CHR
20%
Poorly correlated
-1.43%
ADV - CHR
19%
Poorly correlated
-0.64%
ZD - CHR
17%
Poorly correlated
+0.38%
CRTO - CHR
14%
Poorly correlated
+0.37%
More

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-6.14%
CHR - DRCT
26%
Poorly correlated
-2.31%
CRTO - DRCT
24%
Poorly correlated
+0.37%
ADV - DRCT
23%
Poorly correlated
-0.64%
MGNI - DRCT
23%
Poorly correlated
+3.94%
LDWY - DRCT
21%
Poorly correlated
+7.66%
More