CHR
Price
$1.62
Change
-$0.05 (-2.99%)
Updated
Sep 11 closing price
Capitalization
2.99M
Intraday BUY SELL Signals
DRCT
Price
$1.77
Change
-$0.00 (-0.00%)
Updated
Sep 11 closing price
Capitalization
1.3M
54 days until earnings call
Intraday BUY SELL Signals
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CHR vs DRCT

CHR vs DRCT Comparison Chart in %
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CHR vs. DRCT commentary
Sep 12, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHR is a Hold and DRCT is a Hold.

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SUMMARIES
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FUNDAMENTALS
Fundamentals
CHR($2.99M) has a higher market cap than DRCT($1.3M). DRCT has higher P/E ratio than CHR: DRCT (16.23) vs CHR (0.03). CHR YTD gains are higher at: -57.812 vs. DRCT (-87.507). CHR has higher annual earnings (EBITDA): 28.5M vs. DRCT (-20.74M). CHR has more cash in the bank: 214M vs. DRCT (520K). CHR has less debt than DRCT: CHR (1.63M) vs DRCT (18.2M). CHR has higher revenues than DRCT: CHR (138M) vs DRCT (30.9M).
CHRDRCTCHR / DRCT
Capitalization2.99M1.3M230%
EBITDA28.5M-20.74M-137%
Gain YTD-57.812-87.50766%
P/E Ratio0.0316.230%
Revenue138M30.9M447%
Total Cash214M520K41,154%
Total Debt1.63M18.2M9%
FUNDAMENTALS RATINGS
CHR: Fundamental Ratings
CHR
OUTLOOK RATING
1..100
11
VALUATION
overvalued / fair valued / undervalued
1..100
23
Undervalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
74
PRICE GROWTH RATING
1..100
87
P/E GROWTH RATING
1..100
100
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CHRDRCT
RSI
ODDS (%)
Bullish Trend 2 days ago
82%
Bullish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
88%
Momentum
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
90%
MACD
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
88%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
89%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 23 days ago
77%
N/A
Declines
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 3 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 2 days ago
90%
Aroon
ODDS (%)
Bearish Trend 2 days ago
89%
Bearish Trend 2 days ago
90%
COMPARISON
Comparison
Sep 12, 2026
Stock price -- (CHR: $1.62 vs. DRCT: $1.77)
Brand notoriety: CHR and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CHR: 56% vs. DRCT: 24%
Market capitalization -- CHR: $2.99M vs. DRCT: $1.3M
CHR [@Advertising/Marketing Services] is valued at $2.99M. DRCT’s [@Advertising/Marketing Services] market capitalization is $1.3M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $10.35K to $108.41B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.08B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CHR’s FA Score shows that 1 FA rating(s) are green while DRCT’s FA Score has 0 green FA rating(s).

  • CHR’s FA Score: 1 green, 4 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, CHR is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CHR’s TA Score shows that 4 TA indicator(s) are bullish while DRCT’s TA Score has 3 bullish TA indicator(s).

  • CHR’s TA Score: 4 bullish, 5 bearish.
  • DRCT’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, CHR is a better buy in the short-term than DRCT.

Price Growth

CHR (@Advertising/Marketing Services) experienced а -8.99% price change this week, while DRCT (@Advertising/Marketing Services) price change was -9.69% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.98%. For the same industry, the average monthly price growth was -5.07%, and the average quarterly price growth was +5.48%.

Reported Earning Dates

DRCT is expected to report earnings on Nov 05, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-1.98% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

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CHR
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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CHR and

Correlation & Price change

A.I.dvisor tells us that CHR and QNST have been poorly correlated (+25% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CHR and QNST's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CHR
1D Price
Change %
CHR100%
-2.99%
QNST - CHR
25%
Poorly correlated
+1.94%
CCO - CHR
25%
Poorly correlated
N/A
TSQ - CHR
24%
Poorly correlated
-0.76%
ZD - CHR
22%
Poorly correlated
+1.68%
MGNI - CHR
21%
Poorly correlated
+0.93%
More

DRCT and

Correlation & Price change

A.I.dvisor indicates that over the last year, DRCT has been closely correlated with YDKG. These tickers have moved in lockstep 82% of the time. This A.I.-generated data suggests there is a high statistical probability that if DRCT jumps, then YDKG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
N/A
YDKG - DRCT
82%
Closely correlated
+1.16%
DV - DRCT
27%
Poorly correlated
+0.30%
FLNT - DRCT
26%
Poorly correlated
+1.31%
CHR - DRCT
26%
Poorly correlated
-2.99%
CRTO - DRCT
24%
Poorly correlated
+0.40%
More