CRTO
Price
$17.20
Change
+$0.63 (+3.80%)
Updated
Jun 23, 04:05 PM (EDT)
Capitalization
833.05M
43 days until earnings call
Intraday BUY SELL Signals
DRCT
Price
$2.89
Change
+$0.11 (+3.96%)
Updated
Jun 23, 03:25 PM (EDT)
Capitalization
1.95M
44 days until earnings call
Intraday BUY SELL Signals
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CRTO vs DRCT

CRTO vs DRCT Comparison Chart in %
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CRTO vs. DRCT commentary
Jun 23, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRTO is a StrongBuy and DRCT is a Hold.

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COMPARISON
Comparison
Jun 23, 2026
Stock price -- (CRTO: $16.58 vs. DRCT: $2.78)
Brand notoriety: CRTO and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CRTO: 183% vs. DRCT: 6%
Market capitalization -- CRTO: $833.05M vs. DRCT: $1.95M
CRTO [@Advertising/Marketing Services] is valued at $833.05M. DRCT’s [@Advertising/Marketing Services] market capitalization is $1.95M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $157.69B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.14B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRTO’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • CRTO’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, CRTO is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRTO’s TA Score shows that 2 TA indicator(s) are bullish while DRCT’s TA Score has 2 bullish TA indicator(s).

  • CRTO’s TA Score: 2 bullish, 5 bearish.
  • DRCT’s TA Score: 2 bullish, 6 bearish.
According to our system of comparison, CRTO is a better buy in the short-term than DRCT.

Price Growth

CRTO (@Advertising/Marketing Services) experienced а -6.33% price change this week, while DRCT (@Advertising/Marketing Services) price change was -7.95% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.68%. For the same industry, the average monthly price growth was +6.84%, and the average quarterly price growth was -0.49%.

Reported Earning Dates

CRTO is expected to report earnings on Aug 05, 2026.

DRCT is expected to report earnings on Aug 06, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-1.68% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CRTO($833M) has a higher market cap than DRCT($1.95M). DRCT has higher P/E ratio than CRTO: DRCT (16.23) vs CRTO (7.78). CRTO YTD gains are higher at: -19.554 vs. DRCT (-80.378). CRTO has higher annual earnings (EBITDA): 303M vs. DRCT (-20.6M). CRTO has more cash in the bank: 348M vs. DRCT (796K). DRCT has less debt than CRTO: DRCT (17.5M) vs CRTO (134M). CRTO has higher revenues than DRCT: CRTO (1.92B) vs DRCT (33.2M).
CRTODRCTCRTO / DRCT
Capitalization833M1.95M42,740%
EBITDA303M-20.6M-1,471%
Gain YTD-19.554-80.37824%
P/E Ratio7.7816.2348%
Revenue1.92B33.2M5,777%
Total Cash348M796K43,719%
Total Debt134M17.5M766%
FUNDAMENTALS RATINGS
CRTO: Fundamental Ratings
CRTO
OUTLOOK RATING
1..100
71
VALUATION
overvalued / fair valued / undervalued
1..100
61
Fair valued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
70
PRICE GROWTH RATING
1..100
60
P/E GROWTH RATING
1..100
71
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
CRTODRCT
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
71%
Bullish Trend 2 days ago
82%
Momentum
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
89%
MACD
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 19 days ago
63%
Bullish Trend 22 days ago
87%
Declines
ODDS (%)
Bearish Trend 2 days ago
78%
Bearish Trend 2 days ago
90%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
56%
N/A
Aroon
ODDS (%)
N/A
Bearish Trend 2 days ago
90%
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CRTO
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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CRTO and

Correlation & Price change

A.I.dvisor indicates that over the last year, CRTO has been loosely correlated with QNST. These tickers have moved in lockstep 34% of the time. This A.I.-generated data suggests there is some statistical probability that if CRTO jumps, then QNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRTO
1D Price
Change %
CRTO100%
-4.93%
QNST - CRTO
34%
Loosely correlated
-0.54%
DV - CRTO
34%
Loosely correlated
-1.55%
STGW - CRTO
30%
Poorly correlated
-0.75%
NEXN - CRTO
29%
Poorly correlated
-1.74%
MGNI - CRTO
27%
Poorly correlated
-2.46%
More

DRCT and

Correlation & Price change

A.I.dvisor indicates that over the last year, DRCT has been closely correlated with YDKG. These tickers have moved in lockstep 89% of the time. This A.I.-generated data suggests there is a high statistical probability that if DRCT jumps, then YDKG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-2.46%
YDKG - DRCT
89%
Closely correlated
-3.66%
DV - DRCT
27%
Poorly correlated
-1.55%
CHR - DRCT
26%
Poorly correlated
-5.83%
FLNT - DRCT
25%
Poorly correlated
+6.79%
CRTO - DRCT
24%
Poorly correlated
-4.93%
More