DRCT
Price
$2.58
Change
-$0.08 (-3.01%)
Updated
Jul 13 closing price
Capitalization
1.91M
23 days until earnings call
Intraday BUY SELL Signals
DV
Price
$11.91
Change
+$0.24 (+2.06%)
Updated
Jul 13 closing price
Capitalization
1.83B
21 days until earnings call
Intraday BUY SELL Signals
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DRCT vs DV

DRCT vs DV Comparison Chart in %
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DRCT vs. DV commentary
Jul 14, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DRCT is a StrongBuy and DV is a StrongBuy.

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COMPARISON
Comparison
Jul 14, 2026
Stock price -- (DRCT: $2.58 vs. DV: $11.91)
Brand notoriety: DRCT and DV are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DRCT: 8% vs. DV: 46%
Market capitalization -- DRCT: $1.91M vs. DV: $1.83B
DRCT [@Advertising/Marketing Services] is valued at $1.91M. DV’s [@Advertising/Marketing Services] market capitalization is $1.83B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $148.77B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.19B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DRCT’s FA Score shows that 0 FA rating(s) are green whileDV’s FA Score has 0 green FA rating(s).

  • DRCT’s FA Score: 0 green, 5 red.
  • DV’s FA Score: 0 green, 5 red.
According to our system of comparison, DV is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 3 TA indicator(s) are bullish while DV’s TA Score has 6 bullish TA indicator(s).

  • DRCT’s TA Score: 3 bullish, 3 bearish.
  • DV’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, DV is a better buy in the short-term than DRCT.

Price Growth

DRCT (@Advertising/Marketing Services) experienced а -9.15% price change this week, while DV (@Advertising/Marketing Services) price change was +2.06% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.59%. For the same industry, the average monthly price growth was +0.10%, and the average quarterly price growth was +4.57%.

Reported Earning Dates

DRCT is expected to report earnings on Aug 06, 2026.

DV is expected to report earnings on Aug 04, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-2.59% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DV($1.83B) has a higher market cap than DRCT($1.91M). DV has higher P/E ratio than DRCT: DV (36.09) vs DRCT (16.23). DV YTD gains are higher at: 4.108 vs. DRCT (-81.790). DV has higher annual earnings (EBITDA): 149M vs. DRCT (-20.6M). DV has more cash in the bank: 174M vs. DRCT (796K). DRCT has less debt than DV: DRCT (17.5M) vs DV (95.5M). DV has higher revenues than DRCT: DV (764M) vs DRCT (33.2M).
DRCTDVDRCT / DV
Capitalization1.91M1.83B0%
EBITDA-20.6M149M-14%
Gain YTD-81.7904.108-1,991%
P/E Ratio16.2336.0945%
Revenue33.2M764M4%
Total Cash796K174M0%
Total Debt17.5M95.5M18%
FUNDAMENTALS RATINGS
DV: Fundamental Ratings
DV
OUTLOOK RATING
1..100
85
VALUATION
overvalued / fair valued / undervalued
1..100
73
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
85
PRICE GROWTH RATING
1..100
46
P/E GROWTH RATING
1..100
82
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DRCTDV
RSI
ODDS (%)
N/A
Bearish Trend 1 day ago
81%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
82%
Bearish Trend 1 day ago
74%
Momentum
ODDS (%)
Bearish Trend 1 day ago
85%
Bullish Trend 1 day ago
71%
MACD
ODDS (%)
Bullish Trend 1 day ago
87%
Bullish Trend 1 day ago
69%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
73%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
73%
Advances
ODDS (%)
N/A
Bullish Trend 8 days ago
72%
Declines
ODDS (%)
Bearish Trend 1 day ago
90%
Bearish Trend 6 days ago
75%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
90%
Bearish Trend 1 day ago
77%
Aroon
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
66%
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DRCT
Daily Signal:
Gain/Loss:
DV
Daily Signal:
Gain/Loss:
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DRCT and

Correlation & Price change

A.I.dvisor indicates that over the last year, DRCT has been closely correlated with YDKG. These tickers have moved in lockstep 89% of the time. This A.I.-generated data suggests there is a high statistical probability that if DRCT jumps, then YDKG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-3.01%
YDKG - DRCT
89%
Closely correlated
-4.28%
DV - DRCT
27%
Poorly correlated
+2.06%
CHR - DRCT
26%
Poorly correlated
-2.08%
FLNT - DRCT
26%
Poorly correlated
-5.39%
CRTO - DRCT
24%
Poorly correlated
+1.75%
More