DRCT
Price
$2.55
Change
+$0.16 (+6.69%)
Updated
Nov 5, 04:00 PM (EDT)
2 days until earnings call
MGNI
Price
$12.51
Change
+$0.31 (+2.54%)
Updated
Nov 5, 04:00 PM (EDT)
2 days until earnings call
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DRCT vs MGNI

Header iconDRCT vs MGNI Comparison
Open Charts DRCT vs MGNIBanner chart's image
Direct Digital Holdings
Price$2.55
Change+$0.16 (+6.69%)
Volume$7.22K
CapitalizationN/A
Magnite
Price$12.51
Change+$0.31 (+2.54%)
Volume$76.27K
CapitalizationN/A
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DRCT vs MGNI Comparison Chart
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DRCT
Daily Signalchanged days ago
Gain/Loss if shorted
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MGNI
Daily Signalchanged days ago
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VS
DRCT vs. MGNI commentary
Nov 05, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DRCT is a Buy and MGNI is a Buy.

COMPARISON
Comparison
Nov 05, 2024
Stock price -- (DRCT: $2.39 vs. MGNI: $12.20)
Brand notoriety: DRCT and MGNI are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DRCT: 65% vs. MGNI: 51%
Market capitalization -- DRCT: $206.74M vs. MGNI: $1.48B
DRCT [@Advertising/Marketing Services] is valued at $206.74M. MGNI’s [@Advertising/Marketing Services] market capitalization is $1.48B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.43B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DRCT’s FA Score shows that 1 FA rating(s) are green whileMGNI’s FA Score has 0 green FA rating(s).

  • DRCT’s FA Score: 1 green, 4 red.
  • MGNI’s FA Score: 0 green, 5 red.
According to our system of comparison, DRCT is a better buy in the long-term than MGNI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 4 TA indicator(s) are bullish while MGNI’s TA Score has 4 bullish TA indicator(s).

  • DRCT’s TA Score: 4 bullish, 6 bearish.
  • MGNI’s TA Score: 4 bullish, 2 bearish.
According to our system of comparison, MGNI is a better buy in the short-term than DRCT.

Price Growth

DRCT (@Advertising/Marketing Services) experienced а -18.98% price change this week, while MGNI (@Advertising/Marketing Services) price change was -4.65% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +1.73%. For the same industry, the average monthly price growth was -1.10%, and the average quarterly price growth was -2.18%.

Reported Earning Dates

DRCT is expected to report earnings on Mar 20, 2025.

MGNI is expected to report earnings on Feb 26, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+1.73% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MGNI($1.48B) has a higher market cap than DRCT($207M). MGNI has higher P/E ratio than DRCT: MGNI (138.89) vs DRCT (45.03). MGNI YTD gains are higher at: 30.675 vs. DRCT (-83.938). MGNI has higher annual earnings (EBITDA): 116M vs. DRCT (11.3M). MGNI has more cash in the bank: 326M vs. DRCT (5.48M). DRCT has less debt than MGNI: DRCT (24.4M) vs MGNI (607M). MGNI has higher revenues than DRCT: MGNI (620M) vs DRCT (147M).
DRCTMGNIDRCT / MGNI
Capitalization207M1.48B14%
EBITDA11.3M116M10%
Gain YTD-83.93830.675-274%
P/E Ratio45.03138.8932%
Revenue147M620M24%
Total Cash5.48M326M2%
Total Debt24.4M607M4%
FUNDAMENTALS RATINGS
MGNI: Fundamental Ratings
MGNI
OUTLOOK RATING
1..100
7
VALUATION
overvalued / fair valued / undervalued
1..100
87
Overvalued
PROFIT vs RISK RATING
1..100
90
SMR RATING
1..100
89
PRICE GROWTH RATING
1..100
41
P/E GROWTH RATING
1..100
97
SEASONALITY SCORE
1..100
85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DRCTMGNI
RSI
ODDS (%)
Bearish Trend 2 days ago
90%
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
86%
Bullish Trend 2 days ago
84%
Momentum
ODDS (%)
Bearish Trend 2 days ago
87%
Bullish Trend 2 days ago
82%
MACD
ODDS (%)
Bearish Trend 2 days ago
90%
Bullish Trend 2 days ago
85%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
80%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
90%
Bearish Trend 2 days ago
82%
Advances
ODDS (%)
Bullish Trend 14 days ago
90%
Bullish Trend 9 days ago
80%
Declines
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
82%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
85%
Bearish Trend 2 days ago
84%
Aroon
ODDS (%)
Bearish Trend 2 days ago
89%
N/A
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DRCT
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
MGNI
Daily Signalchanged days ago
Gain/Loss if shorted
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DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-9.13%
CHR - DRCT
26%
Poorly correlated
+0.72%
ADV - DRCT
25%
Poorly correlated
+0.93%
CRTO - DRCT
24%
Poorly correlated
+2.90%
MGNI - DRCT
23%
Poorly correlated
-1.65%
LDWY - DRCT
21%
Poorly correlated
-5.73%
More