DRCT
Price
$0.46
Change
-$0.01 (-2.13%)
Updated
Aug 29, 03:52 PM (EDT)
Capitalization
10M
69 days until earnings call
YUGVF
Price
$4.52
Change
-$0.20 (-4.24%)
Updated
Aug 21 closing price
Capitalization
541.41M
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DRCT vs YUGVF

Header iconDRCT vs YUGVF Comparison
Open Charts DRCT vs YUGVFBanner chart's image
Direct Digital Holdings
Price$0.46
Change-$0.01 (-2.13%)
Volume$350
Capitalization10M
Yougov
Price$4.52
Change-$0.20 (-4.24%)
Volume$1.06K
Capitalization541.41M
DRCT vs YUGVF Comparison Chart in %
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DRCT
Daily Signalchanged days ago
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YUGVF
Daily Signalchanged days ago
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DRCT vs. YUGVF commentary
Aug 29, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DRCT is a Hold and YUGVF is a Hold.

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COMPARISON
Comparison
Aug 29, 2025
Stock price -- (DRCT: $0.47 vs. YUGVF: $4.52)
Brand notoriety: DRCT and YUGVF are both not notable
DRCT represents the Advertising/Marketing Services, while YUGVF is part of the Data Processing Services industry
Current volume relative to the 65-day Moving Average: DRCT: 39% vs. YUGVF: 52%
Market capitalization -- DRCT: $10M vs. YUGVF: $541.41M
DRCT [@Advertising/Marketing Services] is valued at $10M. YUGVF’s [@Data Processing Services] market capitalization is $541.41M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $163.63B to $0. The market cap for tickers in the [@Data Processing Services] industry ranges from $47.13B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.19B. The average market capitalization across the [@Data Processing Services] industry is $6.14B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DRCT’s FA Score shows that 0 FA rating(s) are green whileYUGVF’s FA Score has 1 green FA rating(s).

  • DRCT’s FA Score: 0 green, 5 red.
  • YUGVF’s FA Score: 1 green, 4 red.
According to our system of comparison, YUGVF is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 5 TA indicator(s) are bullish while YUGVF’s TA Score has 2 bullish TA indicator(s).

  • DRCT’s TA Score: 5 bullish, 4 bearish.
  • YUGVF’s TA Score: 2 bullish, 3 bearish.
According to our system of comparison, DRCT is a better buy in the short-term than YUGVF.

Price Growth

DRCT (@Advertising/Marketing Services) experienced а +13.11% price change this week, while YUGVF (@Data Processing Services) price change was 0.00% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +30.52%. For the same industry, the average monthly price growth was +27.55%, and the average quarterly price growth was +28.94%.

The average weekly price growth across all stocks in the @Data Processing Services industry was -2.59%. For the same industry, the average monthly price growth was +19.03%, and the average quarterly price growth was +24.33%.

Reported Earning Dates

DRCT is expected to report earnings on Nov 06, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+30.52% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Data Processing Services (-2.59% weekly)

The industry involves capturing raw data from various sources, extracting meaningful information from it and presenting it in a more accessible digital format. Many people would agree that data is the new gold, which makes data processing services all the more relevant for businesses’ strategic decisions. PayPal Holdings Inc., Fidelity National Information Services, Inc. and Automatic Data Processing, Inc. some of the big players in his burgeoning industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
YUGVF($541M) has a higher market cap than DRCT($10M). YUGVF has higher P/E ratio than DRCT: YUGVF (479.10) vs DRCT (16.23). YUGVF YTD gains are higher at: -21.391 vs. DRCT (-70.748). YUGVF has higher annual earnings (EBITDA): 65M vs. DRCT (-8.54M). YUGVF has more cash in the bank: 49.8M vs. DRCT (1.59M). DRCT has less debt than YUGVF: DRCT (39M) vs YUGVF (230M). YUGVF has higher revenues than DRCT: YUGVF (384M) vs DRCT (36.5M).
DRCTYUGVFDRCT / YUGVF
Capitalization10M541M2%
EBITDA-8.54M65M-13%
Gain YTD-70.748-21.391331%
P/E Ratio16.23479.103%
Revenue36.5M384M10%
Total Cash1.59M49.8M3%
Total Debt39M230M17%
TECHNICAL ANALYSIS
Technical Analysis
DRCTYUGVF
RSI
ODDS (%)
Bullish Trend 2 days ago
90%
Bearish Trend 2 days ago
13%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
78%
Bullish Trend 2 days ago
39%
Momentum
ODDS (%)
Bullish Trend 2 days ago
84%
Bearish Trend 2 days ago
20%
MACD
ODDS (%)
Bullish Trend 2 days ago
85%
Bearish Trend 2 days ago
15%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
87%
Bullish Trend 2 days ago
33%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
89%
Bullish Trend 2 days ago
34%
Advances
ODDS (%)
Bullish Trend 8 days ago
88%
N/A
Declines
ODDS (%)
Bearish Trend 12 days ago
90%
N/A
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
90%
N/A
Aroon
ODDS (%)
N/A
N/A
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DRCT
Daily Signalchanged days ago
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YUGVF
Daily Signalchanged days ago
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DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
+4.75%
CHR - DRCT
26%
Poorly correlated
-0.87%
CRTO - DRCT
24%
Poorly correlated
-0.44%
ADV - DRCT
23%
Poorly correlated
N/A
MGNI - DRCT
23%
Poorly correlated
+3.72%
LDWY - DRCT
21%
Poorly correlated
-5.44%
More

YUGVF and

Correlation & Price change

A.I.dvisor tells us that YUGVF and DRCT have been poorly correlated (+3% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that YUGVF and DRCT's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To YUGVF
1D Price
Change %
YUGVF100%
N/A
DRCT - YUGVF
3%
Poorly correlated
+4.75%
IFUS - YUGVF
1%
Poorly correlated
-8.17%
VSME - YUGVF
1%
Poorly correlated
+9.20%
GMGZ - YUGVF
-1%
Poorly correlated
N/A
ABLV - YUGVF
-6%
Poorly correlated
+5.72%
More