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EMR vs ROK
Which Stock Would AI Choose? Emerson Electric (EMR) vs. Rockwell Automation (ROK) Stock Comparison
Key Takeaways
- Both EMR and ROK posted earnings beats in their most recent quarters and raised full-year guidance, signaling broadly resilient industrial automation demand.
- EMR is the larger, more diversified business (roughly $90 billion market capitalization), while ROK (about $50 billion) is more concentrated in discrete automation and industrial software.
- ROK carries a higher beta (a measure of price volatility relative to the market) and a richer forward valuation, reflecting stronger recent momentum but greater sensitivity to market swings.
- EMR offers a higher dividend yield and a steadier trend profile, while ROK has delivered stronger recent price appreciation.
- Both companies benefit from data-center, semiconductor, and artificial-intelligence-linked automation demand, but through different end-market exposures.
Introduction
Emerson Electric and Rockwell Automation are two of the most closely watched names in industrial automation, and they are frequent points of comparison for investors sizing up the sector. This stock comparison is relevant for traders and long-term investors seeking to understand how a diversified automation and software leader (EMR) measures up against a more focused factory-automation specialist (ROK). Both companies compete in overlapping markets, yet their business models, growth drivers, and risk profiles differ meaningfully. Examining their relative performance, market positioning, and recent developments can help readers evaluate which profile better matches their objectives in the current market environment.
EMR Overview and Recent Performance
Emerson Electric Co., headquartered in St. Louis, Missouri, is a global automation leader spanning process and hybrid industries, with a growing software-and-systems franchise. In recent quarters, EMR has benefited from resilient demand led by its Software & Systems segment, where annual contract value and test-and-measurement sales have expanded. Its most recent results showed mid-single-digit underlying sales growth, a 7% year-over-year revenue increase, and strong orders, particularly in power, semiconductor, and aerospace-and-defense verticals.
Management has raised its full-year outlook and emphasized a robust backlog, even as geopolitical disruptions in the Middle East and softness in Europe and China created a modest headwind. The shares have risen roughly 23% over the past year, and the stock trades with a lower beta than its peer, reflecting a steadier relative performance profile. Dividend growth and share repurchases have complemented the company's operational momentum.
ROK Overview and Recent Performance
Rockwell Automation, Inc. is a global leader in industrial automation and digital transformation, best known for its Allen-Bradley controls and FactoryTalk software. Recent market activity has favored ROK, which has posted stronger price appreciation and delivered consecutive earnings beats. In its latest quarter, revenue rose 8% year over year while organic sales increased 10%, and the enterprise operating margin expanded to roughly 22%, aided by volume growth and a favorable mix.
Demand has broadened beyond data centers and semiconductors into automotive, life sciences, and e-commerce and warehouse automation. Management raised full-year sales and earnings-per-share (EPS) guidance for the second time in recent quarters. The company has also emphasized share buybacks and a higher capital-spending plan ahead. That momentum, however, comes with a higher beta and a more elevated forward valuation than its diversified peer.
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Head-to-Head Comparison
The two companies differ most clearly in business-model breadth. EMR spans process, hybrid, and discrete automation with a substantial software-and-systems component, giving it exposure to long-cycle energy, power, and life-sciences projects. ROK is more concentrated in factory-floor discrete automation, controllers, and industrial software, making it a purer play on the manufacturing-technology cycle.
On growth drivers, ROK has shown faster recent organic growth and broader demand momentum, while EMR leans on recurring software revenue and a larger backlog. Risk factors diverge as well: EMR faces geopolitical exposure in the Middle East and Europe/China softness, whereas ROK contends with component and memory inflation and a higher sensitivity to short-cycle industrial orders. In market sentiment, ROK carries the stronger momentum narrative, but EMR trades at a more moderate valuation and offers a higher dividend yield.
Tickeron AI Verdict
Based on observable trend consistency, momentum, and relative positioning, Tickeron's AI would most likely favor ROK in a momentum-oriented scan, given its stronger recent organic growth, repeated guidance raises, and broadening demand across end markets. At the same time, the model would weigh ROK's higher beta and richer valuation against EMR's steadier trend, diversified backlog, and more attractive dividend profile. The result is a probabilistic preference rather than a definitive call: ROK appears better positioned for trend-following strategies in the current environment, while EMR may appeal more to stability-oriented approaches.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is EMR is a Hold and ROK is a Hold.
Momentum Indicator for EMR turns positive, indicating new upward trend
EMR saw its Momentum Indicator move above the 0 level on September 22, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 91 similar instances where the indicator turned positive. In 62 of the 91 cases, the stock moved higher in the following days. The odds of a move higher are at 68%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for EMR just turned positive on September 22, 2026. Looking at past instances where EMR's MACD turned positive, the stock continued to rise in 25 of 45 cases over the following month. The odds of a continued upward trend are 56%.
EMR moved above its 50-day moving average on September 21, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for EMR crossed bullishly above the 50-day moving average on September 29, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 61%.
Following a +1.03% 3-day Advance, the price is estimated to grow further. Considering data from situations where EMR advanced for three days, in 213 of 342 cases, the price rose further within the following month. The odds of a continued upward trend are 62%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EMR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 57%.
The Aroon Indicator for EMR entered a downward trend on September 24, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Profit vs. Risk Rating rating for this company is 22 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 75, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 24 (best 1 - 100 worst), indicating outstanding price growth. EMR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 33 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 46 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.363) is normal, around the industry mean (5.342). P/E Ratio (34.877) is within average values for comparable stocks, (66.065). Projected Growth (PEG Ratio) (1.837) is also within normal values, averaging (1.879). Dividend Yield (0.014) settles around the average of (0.014) among similar stocks. P/S Ratio (4.409) is also within normal values, averaging (186.943).
The Tickeron SMR rating for this company is 62 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
ROK sees MACD Histogram crosses below signal line
ROK saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on October 13, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 51 instances where the indicator turned negative. In 34 of the 51 cases the stock moved lower in the days that followed. This puts the odds of a downward move at 67%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for ROK moved out of overbought territory on October 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 18 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 58%.
ROK moved below its 50-day moving average on October 08, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 54%.
ROK broke above its upper Bollinger Band on October 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for ROK entered a downward trend on September 25, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on ROK as a result. In 54 of 90 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 60%.
The 10-day moving average for ROK crossed bullishly above the 50-day moving average on October 05, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +2.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where ROK advanced for three days, in 197 of 313 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 30 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 34 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 37 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 45 (best 1 - 100 worst), indicating steady price growth. ROK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 48 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 75, placing this stock slightly better than average.
The Tickeron Valuation Rating of 79 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (13.699) is normal, around the industry mean (5.342). P/E Ratio (40.376) is within average values for comparable stocks, (66.065). Projected Growth (PEG Ratio) (1.901) is also within normal values, averaging (1.879). Dividend Yield (0.013) settles around the average of (0.014) among similar stocks. P/S Ratio (5.198) is also within normal values, averaging (186.943).
EMR | ROK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 37 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 46 Fair valued | 79 Overvalued | |
PROFIT vs RISK RATING 1..100 | 22 | 48 | |
SMR RATING 1..100 | 62 | 30 | |
PRICE GROWTH RATING 1..100 | 24 | 45 | |
P/E GROWTH RATING 1..100 | 33 | 37 | |
SEASONALITY SCORE 1..100 | 85 | 34 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
EMR's Valuation (46) in the Electrical Products industry is somewhat better than the same rating for ROK (79) in the Industrial Machinery industry. This means that EMR’s stock grew somewhat faster than ROK’s over the last 12 months.
EMR's Profit vs Risk Rating (22) in the Electrical Products industry is in the same range as ROK (48) in the Industrial Machinery industry. This means that EMR’s stock grew similarly to ROK’s over the last 12 months.
ROK's SMR Rating (30) in the Industrial Machinery industry is in the same range as EMR (62) in the Electrical Products industry. This means that ROK’s stock grew similarly to EMR’s over the last 12 months.
EMR's Price Growth Rating (24) in the Electrical Products industry is in the same range as ROK (45) in the Industrial Machinery industry. This means that EMR’s stock grew similarly to ROK’s over the last 12 months.
EMR's P/E Growth Rating (33) in the Electrical Products industry is in the same range as ROK (37) in the Industrial Machinery industry. This means that EMR’s stock grew similarly to ROK’s over the last 12 months.
| EMR | ROK | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 58% |
| Stochastic ODDS (%) | 2 days ago 56% | 2 days ago 66% |
| Momentum ODDS (%) | 2 days ago 68% | 2 days ago 60% |
| MACD ODDS (%) | 2 days ago 56% | 2 days ago 67% |
| TrendWeek ODDS (%) | 2 days ago 60% | 2 days ago 58% |
| TrendMonth ODDS (%) | 2 days ago 55% | 2 days ago 62% |
| Advances ODDS (%) | 2 days ago 62% | 10 days ago 63% |
| Declines ODDS (%) | 7 days ago 57% | 6 days ago 54% |
| BollingerBands ODDS (%) | N/A | 2 days ago 63% |
| Aroon ODDS (%) | 2 days ago 57% | 2 days ago 58% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EMR’s FA Score shows that 3 FA rating(s) are green while ROK’s FA Score has 1 green FA rating(s).
- EMR’s FA Score: 3 green, 2 red.
- ROK’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
EMR’s TA Score shows that 5 TA indicator(s) are bullish while ROK’s TA Score has 4 bullish TA indicator(s).
- EMR’s TA Score: 5 bullish, 3 bearish.
- ROK’s TA Score: 4 bullish, 6 bearish.
Price Growth
EMR (@Industrial Machinery) experienced а +1.30% price change this week, while ROK (@Industrial Machinery) price change was -4.09% for the same time period.
The average weekly price growth across all stocks in the @Industrial Machinery industry was -7.59%. For the same industry, the average monthly price growth was -8.15%, and the average quarterly price growth was -17.20%.
Reported Earning Dates
EMR is expected to report earnings on Nov 10, 2026.
ROK is expected to report earnings on Nov 04, 2026.
Industries' Descriptions
@Industrial Machinery (-7.59% weekly)The industry makes and maintains machines for consumers, the industry, and most other companies. While it has traditionally been categorized as heavy industry, some smaller companies are also branching into the light category. The industry is pivotal in providing the equipment for production in businesses like agriculture, mining, industry and construction, gas, electricity and water utilities. It also supplies supporting equipment for almost all sectors of the economy, such as equipment for heating, and air conditioning of buildings. Illinois Tool Works Inc., Parker-Hannifin Corporation and Rockwell Automation Inc are some of the major U.S. companies operating in this industry.
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