FSS
Price
$124.93
Change
-$0.04 (-0.03%)
Updated
Sep 5 closing price
Capitalization
7.59B
54 days until earnings call
ZD
Price
$38.09
Change
+$0.73 (+1.95%)
Updated
Sep 5 closing price
Capitalization
1.56B
60 days until earnings call
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FSS vs ZD

Header iconFSS vs ZD Comparison
Open Charts FSS vs ZDBanner chart's image
Federal Signal
Price$124.93
Change-$0.04 (-0.03%)
Volume$230.27K
Capitalization7.59B
Ziff Davis
Price$38.09
Change+$0.73 (+1.95%)
Volume$383.91K
Capitalization1.56B
FSS vs ZD Comparison Chart in %
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FSS
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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FSS vs. ZD commentary
Sep 06, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FSS is a Buy and ZD is a StrongBuy.

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COMPARISON
Comparison
Sep 06, 2025
Stock price -- (FSS: $124.93 vs. ZD: $38.09)
Brand notoriety: FSS and ZD are both not notable
FSS represents the Industrial Specialties, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: FSS: 37% vs. ZD: 67%
Market capitalization -- FSS: $7.59B vs. ZD: $1.56B
FSS [@Industrial Specialties] is valued at $7.59B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.56B. The market cap for tickers in the [@Industrial Specialties] industry ranges from $26.23B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $165.82B to $0. The average market capitalization across the [@Industrial Specialties] industry is $1.59B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.25B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

FSS’s FA Score shows that 2 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • FSS’s FA Score: 2 green, 3 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, FSS is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

FSS’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • FSS’s TA Score: 5 bullish, 3 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, FSS is a better buy in the short-term than ZD.

Price Growth

FSS (@Industrial Specialties) experienced а +1.58% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.31% for the same time period.

The average weekly price growth across all stocks in the @Industrial Specialties industry was +1.46%. For the same industry, the average monthly price growth was +12.24%, and the average quarterly price growth was +53.43%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +0.56%. For the same industry, the average monthly price growth was +1.28%, and the average quarterly price growth was +11.01%.

Reported Earning Dates

FSS is expected to report earnings on Oct 30, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Industrial Specialties (+1.46% weekly)

Companies in the industrial specialties industry process basic materials and minerals into various specialty products, such as flat and safety glass, fire retardant products, paints and coatings. Examples of companies operating in this industry are Sherwin-Williams Company, PPG Industries, Inc. and RPM International Inc.

@Advertising/Marketing Services (+0.56% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
FSS($7.6B) has a higher market cap than ZD($1.56B). FSS has higher P/E ratio than ZD: FSS (34.81) vs ZD (24.11). FSS YTD gains are higher at: 35.822 vs. ZD (-29.904). FSS has higher annual earnings (EBITDA): 376M vs. ZD (338M). ZD has more cash in the bank: 457M vs. FSS (64.7M). FSS has less debt than ZD: FSS (296M) vs ZD (865M). FSS has higher revenues than ZD: FSS (1.98B) vs ZD (1.45B).
FSSZDFSS / ZD
Capitalization7.6B1.56B486%
EBITDA376M338M111%
Gain YTD35.822-29.904-120%
P/E Ratio34.8124.11144%
Revenue1.98B1.45B136%
Total Cash64.7M457M14%
Total Debt296M865M34%
FUNDAMENTALS RATINGS
FSS vs ZD: Fundamental Ratings
FSS
ZD
OUTLOOK RATING
1..100
6777
VALUATION
overvalued / fair valued / undervalued
1..100
87
Overvalued
70
Overvalued
PROFIT vs RISK RATING
1..100
10100
SMR RATING
1..100
4787
PRICE GROWTH RATING
1..100
4148
P/E GROWTH RATING
1..100
2465
SEASONALITY SCORE
1..100
5025

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (70) in the Internet Software Or Services industry is in the same range as FSS (87) in the Trucks Or Construction Or Farm Machinery industry. This means that ZD’s stock grew similarly to FSS’s over the last 12 months.

FSS's Profit vs Risk Rating (10) in the Trucks Or Construction Or Farm Machinery industry is significantly better than the same rating for ZD (100) in the Internet Software Or Services industry. This means that FSS’s stock grew significantly faster than ZD’s over the last 12 months.

FSS's SMR Rating (47) in the Trucks Or Construction Or Farm Machinery industry is somewhat better than the same rating for ZD (87) in the Internet Software Or Services industry. This means that FSS’s stock grew somewhat faster than ZD’s over the last 12 months.

FSS's Price Growth Rating (41) in the Trucks Or Construction Or Farm Machinery industry is in the same range as ZD (48) in the Internet Software Or Services industry. This means that FSS’s stock grew similarly to ZD’s over the last 12 months.

FSS's P/E Growth Rating (24) in the Trucks Or Construction Or Farm Machinery industry is somewhat better than the same rating for ZD (65) in the Internet Software Or Services industry. This means that FSS’s stock grew somewhat faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
FSSZD
RSI
ODDS (%)
Bearish Trend 2 days ago
61%
Bearish Trend 2 days ago
67%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
66%
Bearish Trend 2 days ago
74%
Momentum
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
62%
MACD
ODDS (%)
Bearish Trend 2 days ago
56%
Bearish Trend 2 days ago
74%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
55%
Bullish Trend 2 days ago
67%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
52%
Bullish Trend 2 days ago
69%
Advances
ODDS (%)
Bullish Trend 11 days ago
66%
Bullish Trend 2 days ago
66%
Declines
ODDS (%)
Bearish Trend 4 days ago
54%
Bearish Trend 4 days ago
71%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
68%
Aroon
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
63%
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FSS
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

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