HHS
Price
$4.52
Change
+$0.07 (+1.57%)
Updated
May 9 closing price
Capitalization
52.75M
Earnings call today
ZD
Price
$30.91
Change
-$1.47 (-4.54%)
Updated
May 9 closing price
Capitalization
2.91B
80 days until earnings call
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HHS vs ZD

Header iconHHS vs ZD Comparison
Open Charts HHS vs ZDBanner chart's image
Harte Hanks
Price$4.52
Change+$0.07 (+1.57%)
Volume$4.1K
Capitalization52.75M
Ziff Davis
Price$30.91
Change-$1.47 (-4.54%)
Volume$1.12M
Capitalization2.91B
HHS vs ZD Comparison Chart
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HHS
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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HHS vs. ZD commentary
May 12, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HHS is a Hold and ZD is a Buy.

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COMPARISON
Comparison
May 12, 2025
Stock price -- (ZD: $30.91)
Brand notoriety:
Market capitalization --

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ZD’s FA Score shows that 0 FA rating(s) are green while.

  • ZD’s FA Score: 0 green, 5 red.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HHS’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 3 bullish TA indicator(s).

  • HHS’s TA Score: 4 bullish, 5 bearish.
  • ZD’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, HHS is a better buy in the short-term than ZD.

Price Growth

ZD (@Advertising/Marketing Services) experienced а -1.75% price change this weekfor the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +1.75%. For the same industry, the average monthly price growth was +6.98%, and the average quarterly price growth was -10.85%.

Reported Earning Dates

ZD is expected to report earnings on Jul 31, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+1.75% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than HHS($52.8M). ZD has higher P/E ratio than HHS: ZD (70.17) vs HHS (2.38). HHS YTD gains are higher at: -12.233 vs. ZD (-43.117). ZD has higher annual earnings (EBITDA): 332M vs. HHS (11.8M). ZD has more cash in the bank: 765M vs. HHS (13.3M). HHS has less debt than ZD: HHS (19M) vs ZD (1B). ZD has higher revenues than HHS: ZD (1.36B) vs HHS (197M).
HHSZDHHS / ZD
Capitalization52.8M2.91B2%
EBITDA11.8M332M4%
Gain YTD-12.233-43.11728%
P/E Ratio2.3870.173%
Revenue197M1.36B14%
Total Cash13.3M765M2%
Total Debt19M1B2%
FUNDAMENTALS RATINGS
HHS vs ZD: Fundamental Ratings
HHS
ZD
OUTLOOK RATING
1..100
485
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
77
Overvalued
PROFIT vs RISK RATING
1..100
79100
SMR RATING
1..100
9684
PRICE GROWTH RATING
1..100
8391
P/E GROWTH RATING
1..100
2598
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (77) in the Internet Software Or Services industry is in the same range as HHS (81) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

HHS's Profit vs Risk Rating (79) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (84) in the Internet Software Or Services industry is in the same range as HHS (96) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

HHS's Price Growth Rating (83) in the Advertising Or Marketing Services industry is in the same range as ZD (91) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

HHS's P/E Growth Rating (25) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (98) in the Internet Software Or Services industry. This means that HHS’s stock grew significantly faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HHSZD
RSI
ODDS (%)
N/A
Bullish Trend 4 days ago
58%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
79%
Bearish Trend 4 days ago
67%
Momentum
ODDS (%)
Bearish Trend 4 days ago
71%
Bearish Trend 4 days ago
71%
MACD
ODDS (%)
Bearish Trend 4 days ago
74%
Bullish Trend 4 days ago
69%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
79%
Bearish Trend 4 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
79%
Bearish Trend 4 days ago
71%
Advances
ODDS (%)
Bullish Trend 13 days ago
74%
Bullish Trend 5 days ago
64%
Declines
ODDS (%)
Bearish Trend 7 days ago
77%
Bearish Trend 13 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
73%
Bearish Trend 4 days ago
58%
Aroon
ODDS (%)
Bullish Trend 4 days ago
85%
Bearish Trend 4 days ago
67%
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HHS
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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HHS and

Correlation & Price change

A.I.dvisor tells us that HHS and ILLMF have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HHS and ILLMF's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HHS
1D Price
Change %
HHS100%
+1.57%
ILLMF - HHS
31%
Poorly correlated
-17.95%
WPP - HHS
28%
Poorly correlated
+1.26%
IPG - HHS
25%
Poorly correlated
-0.48%
CRTO - HHS
25%
Poorly correlated
+0.32%
ZD - HHS
24%
Poorly correlated
-4.54%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-4.54%
DLX - ZD
58%
Loosely correlated
N/A
STGW - ZD
49%
Loosely correlated
-2.50%
MGNI - ZD
44%
Loosely correlated
+1.41%
CCO - ZD
43%
Loosely correlated
+3.70%
CMPR - ZD
42%
Loosely correlated
+3.12%
More