HHS
Price
$3.69
Change
+$0.12 (+3.37%)
Updated
Aug 15 closing price
Capitalization
27.32M
81 days until earnings call
ZD
Price
$36.40
Change
+$0.18 (+0.50%)
Updated
Aug 15 closing price
Capitalization
1.49B
80 days until earnings call
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HHS vs ZD

Header iconHHS vs ZD Comparison
Open Charts HHS vs ZDBanner chart's image
Harte Hanks
Price$3.69
Change+$0.12 (+3.37%)
Volume$1.74K
Capitalization27.32M
Ziff Davis
Price$36.40
Change+$0.18 (+0.50%)
Volume$453.29K
Capitalization1.49B
HHS vs ZD Comparison Chart in %
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HHS
Daily Signalchanged days ago
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ZD
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HHS vs. ZD commentary
Aug 17, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HHS is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Aug 17, 2025
Stock price -- (HHS: $3.68 vs. ZD: $36.40)
Brand notoriety: HHS and ZD are both not notable
HHS represents the Industrial Conglomerates, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: HHS: 10% vs. ZD: 74%
Market capitalization -- HHS: $27.32M vs. ZD: $1.49B
HHS [@Industrial Conglomerates] is valued at $27.32M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.49B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $137.63B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $148.38B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $13.82B. The average market capitalization across the [@Advertising/Marketing Services] industry is $3.84B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HHS’s FA Score shows that 1 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • HHS’s FA Score: 1 green, 4 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, HHS is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HHS’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • HHS’s TA Score: 4 bullish, 3 bearish.
  • ZD’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, both HHS and ZD are a good buy in the short-term.

Price Growth

HHS (@Industrial Conglomerates) experienced а +0.14% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.76% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +1.31%. For the same industry, the average monthly price growth was +5.70%, and the average quarterly price growth was +11.04%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.39%. For the same industry, the average monthly price growth was -0.75%, and the average quarterly price growth was +1.45%.

Reported Earning Dates

HHS is expected to report earnings on Nov 06, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Industrial Conglomerates (+1.31% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (-1.39% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.49B) has a higher market cap than HHS($27.3M). HHS YTD gains are higher at: -28.447 vs. ZD (-33.014). ZD has higher annual earnings (EBITDA): 338M vs. HHS (11.7M). ZD has more cash in the bank: 431M vs. HHS (8.98M). HHS has less debt than ZD: HHS (23.8M) vs ZD (865M). ZD has higher revenues than HHS: ZD (1.42B) vs HHS (181M).
HHSZDHHS / ZD
Capitalization27.3M1.49B2%
EBITDA11.7M338M3%
Gain YTD-28.447-33.01486%
P/E RatioN/A23.04-
Revenue181M1.42B13%
Total Cash8.98M431M2%
Total Debt23.8M865M3%
FUNDAMENTALS RATINGS
HHS vs ZD: Fundamental Ratings
HHS
ZD
OUTLOOK RATING
1..100
2785
VALUATION
overvalued / fair valued / undervalued
1..100
58
Fair valued
69
Overvalued
PROFIT vs RISK RATING
1..100
88100
SMR RATING
1..100
9984
PRICE GROWTH RATING
1..100
6453
P/E GROWTH RATING
1..100
2962
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HHS's Valuation (58) in the Advertising Or Marketing Services industry is in the same range as ZD (69) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

HHS's Profit vs Risk Rating (88) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (84) in the Internet Software Or Services industry is in the same range as HHS (99) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

ZD's Price Growth Rating (53) in the Internet Software Or Services industry is in the same range as HHS (64) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

HHS's P/E Growth Rating (29) in the Advertising Or Marketing Services industry is somewhat better than the same rating for ZD (62) in the Internet Software Or Services industry. This means that HHS’s stock grew somewhat faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HHSZD
RSI
ODDS (%)
Bullish Trend 3 days ago
70%
Bearish Trend 3 days ago
77%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
75%
Bearish Trend 3 days ago
66%
Momentum
ODDS (%)
Bullish Trend 3 days ago
77%
Bullish Trend 3 days ago
63%
MACD
ODDS (%)
Bullish Trend 3 days ago
77%
Bullish Trend 3 days ago
72%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
77%
Bearish Trend 3 days ago
70%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
78%
Bullish Trend 3 days ago
68%
Advances
ODDS (%)
Bullish Trend 10 days ago
73%
Bullish Trend 5 days ago
65%
Declines
ODDS (%)
N/A
Bearish Trend 7 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
80%
Bearish Trend 3 days ago
57%
Aroon
ODDS (%)
Bearish Trend 3 days ago
87%
N/A
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HHS
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

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1D Price
Change %
ZD100%
+0.50%
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58%
Loosely correlated
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46%
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STGW - ZD
42%
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CCO - ZD
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