HHS
Price
$3.81
Change
+$0.09 (+2.42%)
Updated
Sep 12 closing price
Capitalization
28.21M
54 days until earnings call
ZD
Price
$36.63
Change
-$1.04 (-2.76%)
Updated
Sep 12 closing price
Capitalization
1.5B
53 days until earnings call
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HHS vs ZD

Header iconHHS vs ZD Comparison
Open Charts HHS vs ZDBanner chart's image
Harte Hanks
Price$3.81
Change+$0.09 (+2.42%)
Volume$7.53K
Capitalization28.21M
Ziff Davis
Price$36.63
Change-$1.04 (-2.76%)
Volume$402.76K
Capitalization1.5B
HHS vs ZD Comparison Chart in %
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HHS
Daily Signalchanged days ago
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ZD
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HHS vs. ZD commentary
Sep 14, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HHS is a Buy and ZD is a StrongBuy.

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COMPARISON
Comparison
Sep 14, 2025
Stock price -- (HHS: $3.81 vs. ZD: $36.63)
Brand notoriety: HHS and ZD are both not notable
HHS represents the Industrial Conglomerates, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: HHS: 69% vs. ZD: 72%
Market capitalization -- HHS: $28.21M vs. ZD: $1.5B
HHS [@Industrial Conglomerates] is valued at $28.21M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.5B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $134.26B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $196.86B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $14.25B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.65B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HHS’s FA Score shows that 1 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • HHS’s FA Score: 1 green, 4 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, HHS is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HHS’s TA Score shows that 6 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • HHS’s TA Score: 6 bullish, 3 bearish.
  • ZD’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, HHS is a better buy in the short-term than ZD.

Price Growth

HHS (@Industrial Conglomerates) experienced а +3.68% price change this week, while ZD (@Advertising/Marketing Services) price change was -3.83% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +0.38%. For the same industry, the average monthly price growth was +1.78%, and the average quarterly price growth was +11.47%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +17.64%. For the same industry, the average monthly price growth was +39.85%, and the average quarterly price growth was +72.52%.

Reported Earning Dates

HHS is expected to report earnings on Nov 06, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Industrial Conglomerates (+0.38% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (+17.64% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.5B) has a higher market cap than HHS($28.2M). HHS YTD gains are higher at: -26.117 vs. ZD (-32.591). ZD has higher annual earnings (EBITDA): 338M vs. HHS (10.1M). ZD has more cash in the bank: 457M vs. HHS (4.76M). HHS has less debt than ZD: HHS (22.7M) vs ZD (865M). ZD has higher revenues than HHS: ZD (1.45B) vs HHS (175M).
HHSZDHHS / ZD
Capitalization28.2M1.5B2%
EBITDA10.1M338M3%
Gain YTD-26.117-32.59180%
P/E RatioN/A23.18-
Revenue175M1.45B12%
Total Cash4.76M457M1%
Total Debt22.7M865M3%
FUNDAMENTALS RATINGS
HHS vs ZD: Fundamental Ratings
HHS
ZD
OUTLOOK RATING
1..100
6072
VALUATION
overvalued / fair valued / undervalued
1..100
50
Fair valued
50
Fair valued
PROFIT vs RISK RATING
1..100
87100
SMR RATING
1..100
9588
PRICE GROWTH RATING
1..100
5050
P/E GROWTH RATING
1..100
3072
SEASONALITY SCORE
1..100
9050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HHS's Valuation (50) in the Advertising Or Marketing Services industry is in the same range as ZD (50) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

HHS's Profit vs Risk Rating (87) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that HHS’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (88) in the Internet Software Or Services industry is in the same range as HHS (95) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

ZD's Price Growth Rating (50) in the Internet Software Or Services industry is in the same range as HHS (50) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to HHS’s over the last 12 months.

HHS's P/E Growth Rating (30) in the Advertising Or Marketing Services industry is somewhat better than the same rating for ZD (72) in the Internet Software Or Services industry. This means that HHS’s stock grew somewhat faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HHSZD
RSI
ODDS (%)
N/A
Bearish Trend 4 days ago
67%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
86%
Bearish Trend 2 days ago
72%
Momentum
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
74%
MACD
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
74%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
69%
Advances
ODDS (%)
Bullish Trend 2 days ago
74%
Bullish Trend 6 days ago
66%
Declines
ODDS (%)
Bearish Trend 6 days ago
76%
Bearish Trend 4 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
83%
Bearish Trend 5 days ago
73%
Aroon
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
55%
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HHS
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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HHS and

Correlation & Price change

A.I.dvisor tells us that HHS and ILLMF have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HHS and ILLMF's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HHS
1D Price
Change %
HHS100%
+2.28%
ILLMF - HHS
31%
Poorly correlated
+0.28%
WPP - HHS
28%
Poorly correlated
-0.18%
IPG - HHS
25%
Poorly correlated
-1.16%
CRTO - HHS
25%
Poorly correlated
+0.50%
ZD - HHS
24%
Poorly correlated
-2.76%
More