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HZO vs RUSHA
Which Stock Would AI Choose? MarineMax (HZO) vs. Rush Enterprises (RUSHA) Stock Comparison
Key Takeaways
- HZO (MarineMax) and RUSHA (Rush Enterprises) operate in different transportation niches—recreational boating versus commercial vehicles—creating distinct growth drivers and risk profiles.
- HZO has delivered sharply stronger recent price momentum, trading near 52-week highs on a recovery narrative, while RUSHA offers steadier profitability and a regular cash dividend.
- RUSHA is the larger, more consistently profitable business, generating roughly $7.4 billion in 2025 revenue and a $0.19 per-share quarterly dividend.
- HZO carries a higher beta (a measure of volatility relative to the market) and thinner margins, reflecting a more cyclical, recovery-dependent setup.
- Tickeron AI Verdict: HZO, based on trend consistency and relative momentum, though RUSHA scores higher on stability.
- For the latest developments on each name, explore HZO Major News, HZO Today's Price Move, RUSHA Major News, and RUSHA Today's Price Move.
- Curious how automation navigates these setups? Explore Trending AI Robots.
Introduction
MarineMax and Rush Enterprises are two prominent names in the broader "big-ticket vehicle" economy, yet they serve very different customers. MarineMax is the world's largest recreational boat and yacht retailer, while Rush Enterprises runs the largest network of commercial vehicle dealerships in North America. Comparing them offers investors a useful lens on two distinct demand cycles: consumer discretionary spending on leisure assets versus freight-driven demand for commercial trucks. Traders seeking momentum, as well as investors evaluating stability and income, may find this stock comparison relevant for understanding relative performance and market positioning in the current environment.
HZO Overview and Recent Performance
MarineMax, headquartered in Clearwater, Florida, is a lifestyle retailer of recreational boats and yachts with more than 120 locations worldwide, including over 70 dealerships and 65 marina and storage facilities. Its integrated platform also spans superyacht brokerage (Fraser Yachts Group and Northrop & Johnson), marina operations (IGY Marinas), and boat manufacturing (Cruisers Yachts and Intrepid Powerboats), plus finance and insurance services.
Recent market activity has been striking. After a difficult fiscal 2025, during which the company posted a full-year net loss and saw new-boat demand pressured by elevated promotional activity and cautious retail behavior, HZO shares have rallied strongly in recent months. The stock has climbed from the low-$20s to trade near $52, a year-to-date advance of well over 100%. This momentum reflects growing optimism around premium-segment demand, inventory normalization, and margin recovery in higher-margin businesses such as marinas and superyacht services. Management has guided to gradual improvement, and several analysts have maintained Buy ratings, though the company's profitability remains thin and its elevated beta underscores above-average price swings.
RUSHA Overview and Recent Performance
Rush Enterprises, based in New Braunfels, Texas, operates the largest network of commercial vehicle dealerships in North America, selling new and used Class 4 through Class 8 trucks, along with parts, service, leasing, and rental solutions. Its aftermarket business—parts, service, and collision centers—is a higher-margin, recurring-style revenue stream that helps smooth earnings volatility across the truck sales cycle.
In recent quarters, RUSHA has navigated a soft commercial vehicle market, with new Class 8 truck sales under pressure from depressed freight rates and excess industry capacity. For 2025, the company reported revenue of roughly $7.4 billion and net income of $263.8 million, or $3.27 per diluted share. It also repurchased approximately $193.5 million of stock and paid a $0.19 per-share quarterly dividend. While top-line growth has been muted, the company's diversified customer base, stable aftermarket revenue, and disciplined capital returns have supported a steadier earnings profile than its boating counterpart.
Trending AI Robots
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Head-to-Head Comparison
The two companies differ most sharply in business model and scale. RUSHA is a roughly $5 billion-market-cap, reliably profitable industrial retailer with a diversified aftermarket engine and a track record of shareholder returns through buybacks and dividends. HZO is a smaller, more consumer-cyclical business with a market capitalization near $1.2 billion, currently prioritizing inventory discipline and a shift toward higher-margin services.
On growth drivers, HZO leans on premium boat demand and the recovery of the recreational marine market, while RUSHA hinges on a freight-cycle rebound and a potential pre-buy ahead of 2027 emissions regulations. Risk profiles also diverge: HZO's higher beta and near-breakeven earnings make it more volatile, whereas RUSHA's lower-margin but steadier operations and dividend provide a defensive tilt. In terms of recent momentum and market sentiment, HZO has clearly outperformed, but that outperformance comes with valuation and cyclicality trade-offs that favor RUSHA on stability.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative momentum, and emerging catalysts, Tickeron's AI would likely favor HZO in the current environment. The stock's sustained uptrend, positioning near 52-week highs, and improving sentiment around premium demand and margin recovery give it a momentum edge. That said, this is a probabilistic assessment, not a certainty: RUSHA offers the stronger balance of profitability, stability, and income, which may appeal more to risk-averse investors. The final choice depends on whether one prioritizes trend strength or fundamental steadiness.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HZO is a StrongBuy and RUSHA is a Buy.
HZO in upward trend: price rose above 50-day moving average on October 20, 2026
HZO moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend. In 40 of 53 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 75%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 23, 2026. You may want to consider a long position or call options on HZO as a result. In 72 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
Following a +0.13% 3-day Advance, the price is estimated to grow further. Considering data from situations where HZO advanced for three days, in 194 of 273 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
Bearish Trend Analysis
The 10-day RSI Indicator for HZO moved out of overbought territory on October 08, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 24 similar instances where the indicator moved out of overbought territory. In 19 of the 24 cases, the stock moved lower in the following days. This puts the odds of a move lower at 79%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 45 of 57 cases where HZO's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 79%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HZO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
HZO broke above its upper Bollinger Band on October 30, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HZO entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 9 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. HZO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 90 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 90 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HZO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
The Tickeron Valuation Rating of 97 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.222) is normal, around the industry mean (2.289). HZO's P/E Ratio (310.000) is considerably higher than the industry average of (17.578). HZO's Projected Growth (PEG Ratio) (0.050) is slightly lower than the industry average of (1.159). Dividend Yield (0.000) settles around the average of (0.102) among similar stocks. P/S Ratio (0.536) is also within normal values, averaging (1.057).
RUSHA's RSI Oscillator recovers from oversold territory
The RSI Oscillator for RUSHA moved out of oversold territory on October 29, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 22 similar instances when the indicator left oversold territory. In 16 of the 22 cases the stock moved higher. This puts the odds of a move higher at 73%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for RUSHA just turned positive on November 04, 2026. Looking at past instances where RUSHA's MACD turned positive, the stock continued to rise in 39 of 54 cases over the following month. The odds of a continued upward trend are 72%.
Following a +1.18% 3-day Advance, the price is estimated to grow further. Considering data from situations where RUSHA advanced for three days, in 229 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
RUSHA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 40 of 68 cases where RUSHA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 59%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on RUSHA as a result. In 55 of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 71%.
RUSHA moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend.
The 50-day moving average for RUSHA moved below the 200-day moving average on October 22, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where RUSHA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 62%.
The Aroon Indicator for RUSHA entered a downward trend on November 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 37 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 53 (best 1 - 100 worst), indicating steady price growth. RUSHA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 54 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.213) is normal, around the industry mean (1.554). P/E Ratio (19.386) is within average values for comparable stocks, (12.811). Projected Growth (PEG Ratio) (0.200) is also within normal values, averaging (0.695). Dividend Yield (0.013) settles around the average of (0.011) among similar stocks. P/S Ratio (0.813) is also within normal values, averaging (0.919).
The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
HZO | RUSHA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 37 | 26 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 97 Overvalued | 54 Fair valued | |
PROFIT vs RISK RATING 1..100 | 90 | 37 | |
SMR RATING 1..100 | 90 | 65 | |
PRICE GROWTH RATING 1..100 | 37 | 53 | |
P/E GROWTH RATING 1..100 | 9 | 14 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
RUSHA's Valuation (54) in the Wholesale Distributors industry is somewhat better than the same rating for HZO (97) in the Specialty Stores industry. This means that RUSHA’s stock grew somewhat faster than HZO’s over the last 12 months.
RUSHA's Profit vs Risk Rating (37) in the Wholesale Distributors industry is somewhat better than the same rating for HZO (90) in the Specialty Stores industry. This means that RUSHA’s stock grew somewhat faster than HZO’s over the last 12 months.
RUSHA's SMR Rating (65) in the Wholesale Distributors industry is in the same range as HZO (90) in the Specialty Stores industry. This means that RUSHA’s stock grew similarly to HZO’s over the last 12 months.
HZO's Price Growth Rating (37) in the Specialty Stores industry is in the same range as RUSHA (53) in the Wholesale Distributors industry. This means that HZO’s stock grew similarly to RUSHA’s over the last 12 months.
HZO's P/E Growth Rating (9) in the Specialty Stores industry is in the same range as RUSHA (14) in the Wholesale Distributors industry. This means that HZO’s stock grew similarly to RUSHA’s over the last 12 months.
| HZO | RUSHA | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 79% | 2 days ago 73% |
| Stochastic ODDS (%) | 2 days ago 79% | 2 days ago 59% |
| Momentum ODDS (%) | 2 days ago 75% | 2 days ago 71% |
| MACD ODDS (%) | N/A | 2 days ago 72% |
| TrendWeek ODDS (%) | 2 days ago 73% | 2 days ago 69% |
| TrendMonth ODDS (%) | 2 days ago 69% | 2 days ago 65% |
| Advances ODDS (%) | 2 days ago 71% | 16 days ago 70% |
| Declines ODDS (%) | 9 days ago 75% | 6 days ago 62% |
| BollingerBands ODDS (%) | 2 days ago 72% | 2 days ago 72% |
| Aroon ODDS (%) | 2 days ago 80% | 2 days ago 48% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HZO’s FA Score shows that 1 FA rating(s) are green while RUSHA’s FA Score has 1 green FA rating(s).
- HZO’s FA Score: 1 green, 4 red.
- RUSHA’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HZO’s TA Score shows that 3 TA indicator(s) are bullish while RUSHA’s TA Score has 4 bullish TA indicator(s).
- HZO’s TA Score: 3 bullish, 5 bearish.
- RUSHA’s TA Score: 4 bullish, 6 bearish.
Price Growth
HZO (@Specialty Stores) experienced а +0.23% price change this week, while RUSHA (@Automotive Aftermarket) price change was +1.26% for the same time period.
The average weekly price growth across all stocks in the @Specialty Stores industry was -1.13%. For the same industry, the average monthly price growth was +13.14%, and the average quarterly price growth was +17.79%.
The average weekly price growth across all stocks in the @Automotive Aftermarket industry was -3.16%. For the same industry, the average monthly price growth was -0.25%, and the average quarterly price growth was -14.21%.
Reported Earning Dates
HZO is expected to report earnings on Jan 28, 2027.
RUSHA is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Specialty Stores (-1.13% weekly)The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.
@Automotive Aftermarket (-3.16% weekly)The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).
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HZO and
Correlation & Price change
A.I.dvisor indicates that over the last year, HZO has been loosely correlated with AN. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if HZO jumps, then AN could also see price increases.
RUSHA and
Correlation & Price change
A.I.dvisor indicates that over the last year, RUSHA has been closely correlated with RUSHB. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if RUSHA jumps, then RUSHB could also see price increases.
| Ticker / NAME | Correlation To RUSHA | 1D Price Change % | ||
|---|---|---|---|---|
| RUSHA | 100% | -0.56% | ||
| RUSHB - RUSHA | 83% Closely correlated | -0.82% | ||
| ONEW - RUSHA | 60% Loosely correlated | -2.65% | ||
| HVT - RUSHA | 56% Loosely correlated | -0.08% | ||
| HZO - RUSHA | 54% Loosely correlated | +0.04% | ||
| WSM - RUSHA | 53% Loosely correlated | -0.05% | ||
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