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ONEW vs RUSHA
Which Stock Would AI Choose? OneWater Marine (ONEW) vs. Rush Enterprises (RUSHA) Stock Comparison
Key Takeaways
- ONEW is a recreational boat retailer repositioning its portfolio, while RUSHA is an integrated commercial truck dealer with a large, higher-margin aftermarket business.
- RUSHA has delivered consistently profitable results and recently raised its dividend alongside a 3-for-2 stock split, reflecting steadier fundamentals.
- ONEW is cutting leverage and expanding margins but still reports net losses in some periods amid a softer boat retail environment.
- The two names carry materially different risk profiles: RUSHA benefits from recurring parts and service revenue, while ONEW remains more exposed to discretionary consumer spending.
- Both companies operate dealership models, but their relative performance and market positioning have diverged over recent quarters.
Introduction
Investors comparing dealership-based businesses often weigh revenue cyclicality, margin structure, and balance-sheet resilience. This stock comparison examines ONEW (OneWater Marine Inc.) and RUSHA (Rush Enterprises, Inc.), two retailers operating in adjacent but distinct vehicle markets: recreational boats versus commercial trucks. Both stocks respond to broader economic conditions, yet their growth drivers and risk exposures differ meaningfully. Traders focused on relative performance and market positioning, as well as longer-term investors evaluating recurring revenue quality, may find this comparison relevant. The following sections review each company's recent behavior, the contrast between their business models, and how an AI-driven approach might assess them under current conditions.
ONEW Overview and Recent Performance
ONEW is one of the largest recreational marine retailers in the United States, operating roughly 91 retail locations, distribution centers, and online marketplaces across 18 states. The company generates revenue from new and pre-owned boat sales, finance and insurance products, and parts and service.
In recent market activity, ONEW has emphasized margin discipline and balance-sheet repair over top-line growth. In its most recent reported fiscal quarter, revenue declined roughly 4% year over year, while same-store sales were down about 2%. Gross margin, however, expanded to approximately 24%, supported by favorable product mix and cost management. Management also reduced net leverage meaningfully, aided by the divestiture of its Ocean Bio-Chem subsidiary, and reported that it reached its leverage target ahead of schedule. These structural improvements have been tempered by a measured retail environment and a lower full-year guidance range, which has kept sentiment mixed across recent weeks.
RUSHA Overview and Recent Performance
RUSHA is an integrated retailer of commercial vehicles and related services, operating a national network of Rush Truck Centers selling new and used trucks, parts, maintenance, leasing, and rental services. The company serves regional and national fleets, governments, and owner-operators across the United States and Canada.
In recent quarters, RUSHA has remained profitable despite a sluggish freight market. Its latest reported quarter produced revenue of roughly $1.9 billion, down about 1.6% year over year, with earnings per share modestly ahead of consensus estimates. A defining feature of the business is its aftermarket segment, which has accounted for a majority of gross profit and provides recurring parts and service revenue that cushions cyclical truck sales. The company also announced a 3-for-2 stock split and a higher post-split dividend, underscoring a capital-allocation strategy focused on shareholder returns. Shares have shown stronger relative momentum over the past year, supported by improving used-truck demand and steady market-share gains in the Class 8 segment.
Trending AI Robots
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Head-to-Head Comparison
The clearest contrast between these two dealership models is the nature of demand. ONEW serves discretionary consumers purchasing recreational boats, making revenue highly sensitive to household confidence and financing conditions. RUSHA, by contrast, serves commercial operators whose trucks are essential business assets, and its parts and service segment generates steadier, higher-margin revenue throughout the cycle.
Profitability also diverges. RUSHA has sustained positive net income across recent periods and returns capital to shareholders through dividends and a stock split. ONEW has prioritized deleveraging and margin expansion but has posted net losses in some recent quarters, reflecting a heavier restructuring and divestiture process.
On risk factors, ONEW carries a more elevated, though improving, leverage profile and greater cyclical exposure, while RUSHA faces industry-specific headwinds such as weak medium-duty sales and regulatory or tariff uncertainty around emissions rules. In terms of sector exposure, both are consumer-discretionary retailers, but RUSHA leans toward industrial and transportation end markets. Recent market sentiment has favored RUSHA, which has posted stronger trailing returns, while ONEW trades at a more modest valuation as the market weighs its recovery trajectory.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings stability, recurring-revenue quality, and recent catalysts, Tickeron's AI would likely favor RUSHA over ONEW in the current environment. RUSHA exhibits more consistent profitability, a steadier aftermarket contribution, and clearer shareholder-return catalysts, which tend to align with higher trend reliability. ONEW, while showing improving margins and a stronger balance sheet, remains in a transition phase with less stable earnings momentum. This assessment reflects relative positioning rather than a definitive outcome, and either stock's trajectory could shift with changes in consumer spending, freight conditions, or interest rates.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ONEW is a Hold and RUSHA is a StrongBuy.
ONEW sees its 50-day moving average cross bearishly below its 200-day moving average
The 50-day moving average for ONEW moved below the 200-day moving average on October 06, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 06, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ONEW as a result. In 66 of 82 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 80%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONEW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 84%.
The Aroon Indicator for ONEW entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where ONEW's RSI Oscillator exited the oversold zone, 30 of 36 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 47 of 62 cases where ONEW's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 76%.
The Moving Average Convergence Divergence (MACD) for ONEW just turned positive on October 15, 2026. Looking at past instances where ONEW's MACD turned positive, the stock continued to rise in 38 of 48 cases over the following month. The odds of a continued upward trend are 79%.
Following a +3.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONEW advanced for three days, in 225 of 289 cases, the price rose further within the following month. The odds of a continued upward trend are 78%.
ONEW may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 3 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.543) is normal, around the industry mean (2.329). P/E Ratio (-1.217) is within average values for comparable stocks, (17.119). ONEW's Projected Growth (PEG Ratio) (0.040) is slightly lower than the industry average of (1.159). ONEW's Dividend Yield (0.773) is considerably higher than the industry average of (0.093). P/S Ratio (0.087) is also within normal values, averaging (1.057).
The Tickeron PE Growth Rating for this company is 16 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 21 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. ONEW’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONEW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
RUSHA's RSI Oscillator ascending out of oversold territory
The RSI Indicator for RUSHA moved out of oversold territory on October 15, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 22 similar instances when the indicator left oversold territory. In 19 of the 22 cases the stock moved higher. This puts the odds of a move higher at 86%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 34 of 50 cases where RUSHA's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 68%.
The Momentum Indicator moved above the 0 level on October 21, 2026. You may want to consider a long position or call options on RUSHA as a result. In 54 of 77 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 70%.
The Moving Average Convergence Divergence (MACD) for RUSHA just turned positive on October 20, 2026. Looking at past instances where RUSHA's MACD turned positive, the stock continued to rise in 37 of 56 cases over the following month. The odds of a continued upward trend are 66%.
Following a +2.44% 3-day Advance, the price is estimated to grow further. Considering data from situations where RUSHA advanced for three days, in 231 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
RUSHA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
RUSHA moved below its 50-day moving average on September 18, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for RUSHA crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where RUSHA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.
The Aroon Indicator for RUSHA entered a downward trend on October 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 33 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 36 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.311) is normal, around the industry mean (1.311). P/E Ratio (20.246) is within average values for comparable stocks, (11.434). Projected Growth (PEG Ratio) (0.200) is also within normal values, averaging (0.695). Dividend Yield (0.012) settles around the average of (0.011) among similar stocks. P/S Ratio (0.813) is also within normal values, averaging (0.919).
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. RUSHA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
ONEW | RUSHA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 63 | 13 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 3 Undervalued | 55 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 36 | |
SMR RATING 1..100 | 97 | 65 | |
PRICE GROWTH RATING 1..100 | 63 | 56 | |
P/E GROWTH RATING 1..100 | 16 | 14 | |
SEASONALITY SCORE 1..100 | 21 | 33 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ONEW's Valuation (3) in the null industry is somewhat better than the same rating for RUSHA (55) in the Wholesale Distributors industry. This means that ONEW’s stock grew somewhat faster than RUSHA’s over the last 12 months.
RUSHA's Profit vs Risk Rating (36) in the Wholesale Distributors industry is somewhat better than the same rating for ONEW (100) in the null industry. This means that RUSHA’s stock grew somewhat faster than ONEW’s over the last 12 months.
RUSHA's SMR Rating (65) in the Wholesale Distributors industry is in the same range as ONEW (97) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
RUSHA's Price Growth Rating (56) in the Wholesale Distributors industry is in the same range as ONEW (63) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
RUSHA's P/E Growth Rating (14) in the Wholesale Distributors industry is in the same range as ONEW (16) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
| ONEW | RUSHA | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | 2 days ago 86% |
| Stochastic ODDS (%) | 2 days ago 76% | 2 days ago 68% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 70% |
| MACD ODDS (%) | 2 days ago 79% | 2 days ago 66% |
| TrendWeek ODDS (%) | 2 days ago 78% | 2 days ago 70% |
| TrendMonth ODDS (%) | 2 days ago 82% | 2 days ago 55% |
| Advances ODDS (%) | 21 days ago 78% | 2 days ago 71% |
| Declines ODDS (%) | 4 days ago 84% | 11 days ago 61% |
| BollingerBands ODDS (%) | 2 days ago 77% | 2 days ago 72% |
| Aroon ODDS (%) | 2 days ago 77% | 2 days ago 47% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ONEW’s FA Score shows that 2 FA rating(s) are green while RUSHA’s FA Score has 1 green FA rating(s).
- ONEW’s FA Score: 2 green, 3 red.
- RUSHA’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ONEW’s TA Score shows that 5 TA indicator(s) are bullish while RUSHA’s TA Score has 6 bullish TA indicator(s).
- ONEW’s TA Score: 5 bullish, 4 bearish.
- RUSHA’s TA Score: 6 bullish, 4 bearish.
Price Growth
ONEW (@Specialty Stores) experienced а +5.91% price change this week, while RUSHA (@Automotive Aftermarket) price change was +5.44% for the same time period.
The average weekly price growth across all stocks in the @Specialty Stores industry was +0.60%. For the same industry, the average monthly price growth was +5.18%, and the average quarterly price growth was +4.86%.
The average weekly price growth across all stocks in the @Automotive Aftermarket industry was -4.07%. For the same industry, the average monthly price growth was -10.96%, and the average quarterly price growth was -18.76%.
Reported Earning Dates
ONEW is expected to report earnings on Nov 12, 2026.
RUSHA is expected to report earnings on Oct 27, 2026.
Industries' Descriptions
@Specialty Stores (+0.60% weekly)The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.
@Automotive Aftermarket (-4.07% weekly)The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).
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ONEW and
Correlation & Price change
A.I.dvisor indicates that over the last year, ONEW has been loosely correlated with AN. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if ONEW jumps, then AN could also see price increases.
| Ticker / NAME | Correlation To ONEW | 1D Price Change % | ||
|---|---|---|---|---|
| ONEW | 100% | -0.64% | ||
| AN - ONEW | 55% Loosely correlated | -5.49% | ||
| RUSHA - ONEW | 54% Loosely correlated | +0.65% | ||
| ABG - ONEW | 54% Loosely correlated | -4.69% | ||
| FND - ONEW | 51% Loosely correlated | -0.22% | ||
| PAG - ONEW | 51% Loosely correlated | -0.09% | ||
More | ||||
RUSHA and
Correlation & Price change
A.I.dvisor indicates that over the last year, RUSHA has been closely correlated with RUSHB. These tickers have moved in lockstep 86% of the time. This A.I.-generated data suggests there is a high statistical probability that if RUSHA jumps, then RUSHB could also see price increases.
| Ticker / NAME | Correlation To RUSHA | 1D Price Change % | ||
|---|---|---|---|---|
| RUSHA | 100% | +0.65% | ||
| RUSHB - RUSHA | 86% Closely correlated | +1.09% | ||
| ONEW - RUSHA | 60% Loosely correlated | -0.64% | ||
| HVT - RUSHA | 56% Loosely correlated | N/A | ||
| HZO - RUSHA | 54% Loosely correlated | +0.11% | ||
| WSM - RUSHA | 53% Loosely correlated | -0.26% | ||
More | ||||
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| USGG | 2.05 | 0.07 | +3.54% |
| Leverage Shares 2X Long USAR Daily ETF (USGG) | |||
| PSCQ | 32.47 | 0.10 | +0.32% |
| Pacer Swan SOS Conservative (October) ETF (PSCQ) | |||
| BLTD | 23.83 | 0.02 | +0.06% |
| Bluemonte Long Term Bond ETF (BLTD) | |||
| EDGF | 24.42 | N/A | N/A |
| 3EDGE Dynamic Fixed Income ETF (EDGF) | |||
| EMLC | 24.93 | -0.03 | -0.12% |
| VanEck J. P. Morgan EM Local Currency Bond ETF (EMLC) | |||