Advertisement
ONEW vs RUSHA
Which Stock Would AI Choose? OneWater Marine (ONEW) vs. Rush Enterprises (RUSHA) Stock Comparison
Key Takeaways
- ONEW (OneWater Marine) is a smaller-cap marine retailer navigating a recovery, with revenue still declining but margins and leverage improving through restructuring.
- RUSHA (Rush Enterprises) is a large commercial-vehicle dealership network showing accelerating revenue growth, rising market share, and steady dividends.
- RUSHA recently returned to double-digit revenue growth, while ONEW continues to report year-over-year sales declines amid a soft marine retail environment.
- Tickeron AI Verdict: The AI currently favors RUSHA based on more consistent trend strength, diversified aftermarket cash flows, and clearer near-term catalysts.
- For additional context, explore ONEW Major News and ONEW Today's Price Move, as well as RUSHA Major News and RUSHA Today's Price Move.
- Discover how AI evaluates setups like these on the Trending AI Robots page.
Introduction
This stock comparison examines two publicly traded dealership businesses operating in very different corners of the consumer-cyclical economy. ONEW, or OneWater Marine Inc., is a consolidator of recreational boat dealerships, while RUSHA, or Rush Enterprises, Inc., runs the largest network of commercial vehicle dealerships in North America. Both are sensitive to economic cycles, financing conditions, and inventory management, yet their recent trajectories have diverged. This analysis is relevant for investors and traders evaluating relative performance, market positioning, and which company AI-driven signals currently regard as the stronger candidate across trend consistency and near-term catalysts.
ONEW Overview and Recent Performance
OneWater Marine is a leading boat retailer that has grown through acquisitions across the U.S. The company's recent market activity reflects a deliberate portfolio-simplification effort: management has exited certain brands, divested its Ocean Bio-Chem subsidiary, and used proceeds to reduce debt. In its most recently reported quarter, revenue declined roughly 4% year over year to about $530.7 million, while gross margin expanded approximately 70 basis points to 24.0%. Net income improved modestly, and adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) rose, signaling that margin discipline is taking hold even as top-line demand stays soft.
Sentiment around ONEW remains cautious. The stock trades well below its 52-week high, and recent guidance was narrowed to a lower range as the marine retail environment stays measured. Analysts maintain a broadly constructive but mixed view, with price targets implying potential upside but limited near-term conviction. Investors are watching whether leaner inventory and a recovering boating market translate into sustained profitability rather than just cost control.
RUSHA Overview and Recent Performance
Rush Enterprises operates an integrated network of commercial truck dealerships, selling new and used trucks while also providing parts, service, collision repair, leasing, and rental solutions. Its most recent quarter marked a notable inflection: revenue rose about 12.4% year over year to $2.11 billion, with net income of $78.0 million and diluted EPS (earnings per share) of $0.65. Heavy-duty Class 8 truck sales climbed sharply, lifting the company's U.S. market share, while the higher-margin aftermarket segment continued to contribute roughly two-thirds of gross profit.
RUSHA has also returned capital to shareholders through a quarterly dividend and completed a joint venture to expand into refrigerated transport. A three-for-two stock split in recent months improved share accessibility. The main overhang is regulatory: quoting and new order activity has slowed as fleets await final EPA (Environmental Protection Agency) emissions rules. Even so, the company's diversified revenue mix, stable leasing income, and healthy backlog support a relatively resilient market position compared with pure-play vehicle sellers.
Trending AI Robots
Tickeron's Trending AI Robots page curates a focused selection of the platform's best-performing AI trading bots. Tickeron hosts hundreds of AI trading bots that collectively trade thousands of different tickers, but only the strategies best suited to current market conditions earn a place in this rotating, curated list. These bots vary widely in trading style, timeframe, risk profile, performance statistics, and the sets of stocks they follow, giving traders flexibility to match a bot's approach to their own objectives. Exploring the section can help investors see how data-driven signals evaluate pairings like this ONEW versus RUSHA comparison in real time.
Head-to-Head Comparison
The two companies diverge sharply on scale, business model, and momentum. RUSHA is a roughly $5 billion-plus enterprise whose diversified aftermarket and leasing operations smooth out the cyclicality of truck sales. ONEW is a much smaller, acquisition-heavy retailer more directly exposed to discretionary boat purchases and currently in a restructuring phase.
On growth, RUSHA has returned to double-digit top-line expansion and is gaining share, while ONEW is still posting single-digit revenue declines. On stability, RUSHA's recurring parts-and-service revenue and dividend provide ballast, whereas ONEW's recovery hinges on a broader rebound in boat demand and further balance-sheet deleveraging. Risk factors differ too: RUSHA faces regulatory and order-timing uncertainty tied to emissions rules, while ONEW contends with consumer sensitivity to interest rates and inventory discipline. In short, RUSHA currently shows more consistent momentum, while ONEW offers a higher-risk, potential-recovery narrative.
Tickeron AI Verdict
Based on observable factors such as trend consistency, revenue momentum, earnings stability, and the presence of near-term catalysts, Tickeron's AI would likely favor RUSHA in the current environment. The company's accelerating sales, rising market share, recurring aftermarket cash flows, and shareholder returns point to a more durable trend profile than ONEW's still-developing turnaround. That said, ONEW's improving margins and reduced leverage suggest its risk-reward could shift if marine demand recovers. The AI's preference is probabilistic rather than definitive, reflecting RUSHA's stronger relative positioning today.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ONEW is a Hold and RUSHA is a Buy.
ONEW's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for ONEW turned positive on October 15, 2026. Looking at past instances where ONEW's MACD turned positive, the stock continued to rise in 39 of 46 cases over the following month. The odds of a continued upward trend are 85%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where ONEW's RSI Oscillator exited the oversold zone, 30 of 36 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 43 of 63 cases where ONEW's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 68%.
The Momentum Indicator moved above the 0 level on October 30, 2026. You may want to consider a long position or call options on ONEW as a result. In 67 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 81%.
Following a +7.62% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONEW advanced for three days, in 221 of 287 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
Bearish Trend Analysis
ONEW moved below its 50-day moving average on November 10, 2026 date and that indicates a change from an upward trend to a downward trend.
The 50-day moving average for ONEW moved below the 200-day moving average on October 06, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONEW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 84%.
ONEW broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for ONEW entered a downward trend on October 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 3 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.558) is normal, around the industry mean (2.289). P/E Ratio (-1.251) is within average values for comparable stocks, (17.578). ONEW's Projected Growth (PEG Ratio) (0.040) is slightly lower than the industry average of (1.159). ONEW's Dividend Yield (0.752) is considerably higher than the industry average of (0.102). P/S Ratio (0.087) is also within normal values, averaging (1.057).
The Tickeron PE Growth Rating for this company is 15 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. ONEW’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONEW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
RUSHA's RSI Oscillator recovers from oversold territory
The RSI Oscillator for RUSHA moved out of oversold territory on October 29, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 22 similar instances when the indicator left oversold territory. In 16 of the 22 cases the stock moved higher. This puts the odds of a move higher at 73%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for RUSHA just turned positive on November 04, 2026. Looking at past instances where RUSHA's MACD turned positive, the stock continued to rise in 39 of 54 cases over the following month. The odds of a continued upward trend are 72%.
Following a +1.18% 3-day Advance, the price is estimated to grow further. Considering data from situations where RUSHA advanced for three days, in 229 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
RUSHA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 40 of 68 cases where RUSHA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 59%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on RUSHA as a result. In 55 of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 71%.
RUSHA moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend.
The 50-day moving average for RUSHA moved below the 200-day moving average on October 22, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where RUSHA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 62%.
The Aroon Indicator for RUSHA entered a downward trend on November 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 37 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 53 (best 1 - 100 worst), indicating steady price growth. RUSHA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 54 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.213) is normal, around the industry mean (1.554). P/E Ratio (19.386) is within average values for comparable stocks, (12.811). Projected Growth (PEG Ratio) (0.200) is also within normal values, averaging (0.695). Dividend Yield (0.013) settles around the average of (0.011) among similar stocks. P/S Ratio (0.813) is also within normal values, averaging (0.919).
The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
ONEW | RUSHA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 35 | 26 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 3 Undervalued | 54 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 37 | |
SMR RATING 1..100 | 97 | 65 | |
PRICE GROWTH RATING 1..100 | 60 | 53 | |
P/E GROWTH RATING 1..100 | 15 | 14 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ONEW's Valuation (3) in the null industry is somewhat better than the same rating for RUSHA (54) in the Wholesale Distributors industry. This means that ONEW’s stock grew somewhat faster than RUSHA’s over the last 12 months.
RUSHA's Profit vs Risk Rating (37) in the Wholesale Distributors industry is somewhat better than the same rating for ONEW (100) in the null industry. This means that RUSHA’s stock grew somewhat faster than ONEW’s over the last 12 months.
RUSHA's SMR Rating (65) in the Wholesale Distributors industry is in the same range as ONEW (97) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
RUSHA's Price Growth Rating (53) in the Wholesale Distributors industry is in the same range as ONEW (60) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
RUSHA's P/E Growth Rating (14) in the Wholesale Distributors industry is in the same range as ONEW (15) in the null industry. This means that RUSHA’s stock grew similarly to ONEW’s over the last 12 months.
| ONEW | RUSHA | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | 2 days ago 73% |
| Stochastic ODDS (%) | 2 days ago 68% | 2 days ago 59% |
| Momentum ODDS (%) | 2 days ago 81% | 2 days ago 71% |
| MACD ODDS (%) | 2 days ago 85% | 2 days ago 72% |
| TrendWeek ODDS (%) | 2 days ago 83% | 2 days ago 69% |
| TrendMonth ODDS (%) | 2 days ago 75% | 2 days ago 65% |
| Advances ODDS (%) | 10 days ago 77% | 16 days ago 70% |
| Declines ODDS (%) | 6 days ago 84% | 6 days ago 62% |
| BollingerBands ODDS (%) | 2 days ago 83% | 2 days ago 72% |
| Aroon ODDS (%) | 2 days ago 76% | 2 days ago 48% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ONEW’s FA Score shows that 2 FA rating(s) are green while RUSHA’s FA Score has 1 green FA rating(s).
- ONEW’s FA Score: 2 green, 3 red.
- RUSHA’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ONEW’s TA Score shows that 5 TA indicator(s) are bullish while RUSHA’s TA Score has 4 bullish TA indicator(s).
- ONEW’s TA Score: 5 bullish, 5 bearish.
- RUSHA’s TA Score: 4 bullish, 6 bearish.
Price Growth
ONEW (@Specialty Stores) experienced а -2.08% price change this week, while RUSHA (@Automotive Aftermarket) price change was +1.26% for the same time period.
The average weekly price growth across all stocks in the @Specialty Stores industry was -1.13%. For the same industry, the average monthly price growth was +13.14%, and the average quarterly price growth was +17.79%.
The average weekly price growth across all stocks in the @Automotive Aftermarket industry was -3.16%. For the same industry, the average monthly price growth was -0.25%, and the average quarterly price growth was -14.21%.
Reported Earning Dates
ONEW is expected to report earnings on Nov 12, 2026.
RUSHA is expected to report earnings on Feb 17, 2027.
Industries' Descriptions
@Specialty Stores (-1.13% weekly)The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.
@Automotive Aftermarket (-3.16% weekly)The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).
Advertisement
ONEW and
Correlation & Price change
A.I.dvisor indicates that over the last year, ONEW has been loosely correlated with AN. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if ONEW jumps, then AN could also see price increases.
| Ticker / NAME | Correlation To ONEW | 1D Price Change % | ||
|---|---|---|---|---|
| ONEW | 100% | -2.65% | ||
| AN - ONEW | 55% Loosely correlated | -1.03% | ||
| RUSHA - ONEW | 54% Loosely correlated | -0.56% | ||
| ABG - ONEW | 54% Loosely correlated | -1.83% | ||
| FND - ONEW | 51% Loosely correlated | -3.54% | ||
| PAG - ONEW | 51% Loosely correlated | +0.31% | ||
More | ||||
RUSHA and
Correlation & Price change
A.I.dvisor indicates that over the last year, RUSHA has been closely correlated with RUSHB. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if RUSHA jumps, then RUSHB could also see price increases.
| Ticker / NAME | Correlation To RUSHA | 1D Price Change % | ||
|---|---|---|---|---|
| RUSHA | 100% | -0.56% | ||
| RUSHB - RUSHA | 83% Closely correlated | -0.82% | ||
| ONEW - RUSHA | 60% Loosely correlated | -2.65% | ||
| HVT - RUSHA | 56% Loosely correlated | -0.08% | ||
| HZO - RUSHA | 54% Loosely correlated | +0.04% | ||
| WSM - RUSHA | 53% Loosely correlated | -0.05% | ||
More | ||||
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| XPH | 67.93 | 0.56 | +0.83% |
| State Street SPDR S&P Pharmaceuticals ETF (XPH) | |||
| RTYY | 6.64 | N/A | +0.08% |
| GraniteShares YieldBoost RIOT ETF (RTYY) | |||
| CGSD | 25.39 | -0.10 | -0.39% |
| Capital Group Short Duration Income ETF (CGSD) | |||
| SPFF | 8.73 | -0.09 | -0.97% |
| Global X SuperIncome Preferred ETF (SPFF) | |||
| CRCO | 9.91 | -0.24 | -2.36% |
| YieldMax CRCL Option Income Strategy ETF (CRCO) | |||