Advertisement
RUSHA vs WSM
Which Stock Would AI Choose? Rush Enterprises (RUSHA) vs. Williams-Sonoma (WSM) Stock Comparison
Key Takeaways
- RUSHA and WSM operate in very different sectors — commercial vehicle distribution versus premium home furnishings — making this a contrast between cyclical industrials and higher-margin consumer retail.
- WSM has delivered stronger recent momentum, with year-to-date gains well ahead of the broader market, supported by positive comparable-brand sales growth and raised full-year guidance.
- RUSHA is showing an improving cyclical recovery, with revenue growth turning positive and a 3-for-2 stock split, though margins remain thin and demand visibility is clouded by pending emissions regulation.
- Tickeron AI Verdict: Based on trend consistency, profitability, stability, and catalysts, Tickeron's AI currently favors WSM over RUSHA.
- For more detail on each name, explore the RUSHA Major News and RUSHA Today's Price Move pages, as well as the WSM Major News and WSM Today's Price Move pages.
- To see how automated strategies are positioning across these and thousands of other tickers, explore the Trending AI Robots section.
Introduction
Investors comparing RUSHA and WSM are weighing two very different growth narratives. Rush Enterprises is a North American commercial vehicle dealer network tied to freight cycles, fleet replacement, and industrial demand, while Williams-Sonoma is a leading digital-first home furnishings retailer anchored by premium brands and strong profitability. This stock comparison is most relevant for traders and investors evaluating relative performance, sector exposure, and momentum — whether they seek a cyclical turnaround story or a more consistent, higher-margin consumer franchise. Understanding the market positioning of each helps clarify which name may be better suited to current conditions.
RUSHA Overview and Recent Performance
Rush Enterprises, Inc. (RUSHA) operates one of the largest networks of commercial vehicle dealerships in North America through its Rush Truck Centers, selling new and used trucks alongside parts, service, leasing, and rental operations. Recent weeks have brought a notable inflection: the company's latest quarterly report showed revenue up roughly 12% year over year, with growth driven by higher Class 8 truck deliveries and improving aftermarket activity.
Several developments have shaped sentiment. The company completed a 3-for-2 stock split and raised its dividend, and it expanded through a joint venture and acquisitions. Management has pointed to a healthy backlog and market-share gains, but also flagged that quoting activity has slowed as customers await clarity on EPA (Environmental Protection Agency) emissions rules and final manufacturer pricing. As a result, the near-term path remains tied to freight conditions and regulatory timing, while thin operating margins — around 5% — remain a structural characteristic of the dealership model.
WSM Overview and Recent Performance
Williams-Sonoma, Inc. (WSM) is a premium home retailer operating brands including Williams Sonoma, Pottery Barn, West Elm, and Pottery Barn Kids and Teen. In recent quarters the company has delivered accelerating comparable-brand sales growth, with total revenue rising and every major brand posting positive comparable results. Management subsequently raised its full-year revenue and operating margin guidance, citing share gains and resilient demand despite a soft housing market.
Recent market activity has reflected this strength, with the stock posting substantial year-to-date gains and trading near the upper end of its 52-week range. Profitability stands out relative to many retailers, with operating margins in the high-teens and a return on equity (ROE, a measure of how efficiently a company generates profit from shareholder capital) well above 50%. Ongoing share repurchases and a dividend increase, together with B2B (business-to-business) segment growth, have reinforced a relatively consistent earnings trajectory.
Trending AI Robots
Tickeron's Trending AI Robots page showcases a curated selection of AI-driven trading bots from a much larger library of automated strategies spanning thousands of tickers. Because the platform hosts hundreds of bots with distinct trading styles, timeframes, strategies, and performance statistics, only those judged most suitable for current market conditions earn a place in this trending section. This approach helps traders filter signal from noise by highlighting bots whose recent behavior aligns with prevailing market dynamics. Whether you are monitoring RUSHA, WSM, or a broader watchlist, reviewing the Trending AI Robots can offer a data-driven perspective on positioning.
Head-to-Head Comparison
The clearest contrast between these two stocks is their business model and profitability profile. RUSHA is a high-revenue, low-margin distributor whose results hinge on freight demand, truck replacement cycles, and regulatory clarity. Its growth drivers are cyclical and uneven, and its thinner margins leave less cushion in downturns. In contrast, WSM operates a higher-margin, brand-driven retail model with strong free cash flow and disciplined capital returns, giving it a more consistent earnings base.
On recent momentum, WSM has been the stronger performer, outpacing both the broader market and its home-furnishings peers over recent months. RUSHA has recovered from earlier weakness but still trades within a broader range and carries sector-specific risk tied to pending emissions regulation and freight conditions. Risk profiles also differ: RUSHA is more sensitive to industrial and macroeconomic cycles, while WSM faces consumer discretionary and housing-related exposure alongside tariff considerations. From a market positioning standpoint, WSM currently presents a steadier growth and profitability profile, whereas RUSHA offers a potential cyclical re-rating if its recovery broadens.
Tickeron AI Verdict
Weighing trend consistency, stability, profitability, and catalysts, Tickeron's AI would likely lean toward WSM over RUSHA in the current environment. WSM combines positive comparable-brand momentum, raised guidance, robust margins, and consistent shareholder returns, factors that tend to register as more stable in quantitative models. RUSHA shows an improving but less certain trend, with performance contingent on freight demand and regulatory outcomes. This is a probabilistic assessment rather than a definitive forecast: RUSHA retains meaningful upside potential if its cyclical recovery sustains, but on balance the AI's relative positioning currently favors WSM for consistency and momentum.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is RUSHA is a Buy and WSM is a Hold.
RUSHA's RSI Oscillator recovers from oversold territory
The RSI Oscillator for RUSHA moved out of oversold territory on October 29, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 22 similar instances when the indicator left oversold territory. In 16 of the 22 cases the stock moved higher. This puts the odds of a move higher at 73%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for RUSHA just turned positive on November 04, 2026. Looking at past instances where RUSHA's MACD turned positive, the stock continued to rise in 39 of 54 cases over the following month. The odds of a continued upward trend are 72%.
Following a +1.18% 3-day Advance, the price is estimated to grow further. Considering data from situations where RUSHA advanced for three days, in 229 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
RUSHA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 40 of 68 cases where RUSHA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 59%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on RUSHA as a result. In 55 of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 71%.
RUSHA moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend.
The 50-day moving average for RUSHA moved below the 200-day moving average on October 22, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where RUSHA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 62%.
The Aroon Indicator for RUSHA entered a downward trend on November 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 37 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 53 (best 1 - 100 worst), indicating steady price growth. RUSHA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 54 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.213) is normal, around the industry mean (1.554). P/E Ratio (19.386) is within average values for comparable stocks, (12.811). Projected Growth (PEG Ratio) (0.200) is also within normal values, averaging (0.695). Dividend Yield (0.013) settles around the average of (0.011) among similar stocks. P/S Ratio (0.813) is also within normal values, averaging (0.919).
The Tickeron SMR rating for this company is 65 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
WSM saw its Stochastic Oscillator leaves the overbought zone
The Stochastic Oscillator for WSM moved out of overbought territory on October 27, 2026. This could be a bearish sign for the stock and investors may want to consider selling or taking a defensive position. A.I.dvisor looked at 52 similar instances where the indicator exited the overbought zone. In 38 of the 52 cases the stock moved lower. This puts the odds of a downward move at 73%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for WSM moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 46 similar instances where the indicator moved out of overbought territory. In 31 of the 46 cases, the stock moved lower in the following days. This puts the odds of a move lower at 67%.
The Moving Average Convergence Divergence Histogram (MACD) for WSM turned negative on November 06, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 49 similar instances when the indicator turned negative. In 33 of the 49 cases the stock turned lower in the days that followed. This puts the odds of success at 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WSM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 66%.
WSM broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 06, 2026. You may want to consider a long position or call options on WSM as a result. In 66 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The 10-day moving average for WSM crossed bullishly above the 50-day moving average on October 08, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 88%.
Following a +5.02% 3-day Advance, the price is estimated to grow further. Considering data from situations where WSM advanced for three days, in 234 of 313 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
The Aroon Indicator entered an Uptrend today. In 158 of 245 cases where WSM Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 64%.
Fundamental Analysis (Ratings)
The Tickeron Profit vs. Risk Rating rating for this company is 13 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron SMR rating for this company is 19 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 22 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating steady price growth. WSM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 94 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: WSM's P/B Ratio (13.977) is slightly higher than the industry average of (2.289). P/E Ratio (25.741) is within average values for comparable stocks, (17.578). WSM's Projected Growth (PEG Ratio) (2.623) is slightly higher than the industry average of (1.159). Dividend Yield (0.012) settles around the average of (0.102) among similar stocks. WSM's P/S Ratio (3.292) is slightly higher than the industry average of (1.057).
RUSHA | WSM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 26 | 82 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 54 Fair valued | 94 Overvalued | |
PROFIT vs RISK RATING 1..100 | 37 | 13 | |
SMR RATING 1..100 | 65 | 19 | |
PRICE GROWTH RATING 1..100 | 53 | 39 | |
P/E GROWTH RATING 1..100 | 14 | 22 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
RUSHA's Valuation (54) in the Wholesale Distributors industry is somewhat better than the same rating for WSM (94) in the Specialty Stores industry. This means that RUSHA’s stock grew somewhat faster than WSM’s over the last 12 months.
WSM's Profit vs Risk Rating (13) in the Specialty Stores industry is in the same range as RUSHA (37) in the Wholesale Distributors industry. This means that WSM’s stock grew similarly to RUSHA’s over the last 12 months.
WSM's SMR Rating (19) in the Specialty Stores industry is somewhat better than the same rating for RUSHA (65) in the Wholesale Distributors industry. This means that WSM’s stock grew somewhat faster than RUSHA’s over the last 12 months.
WSM's Price Growth Rating (39) in the Specialty Stores industry is in the same range as RUSHA (53) in the Wholesale Distributors industry. This means that WSM’s stock grew similarly to RUSHA’s over the last 12 months.
RUSHA's P/E Growth Rating (14) in the Wholesale Distributors industry is in the same range as WSM (22) in the Specialty Stores industry. This means that RUSHA’s stock grew similarly to WSM’s over the last 12 months.
| RUSHA | WSM | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 73% | 2 days ago 67% |
| Stochastic ODDS (%) | 2 days ago 59% | 2 days ago 73% |
| Momentum ODDS (%) | 2 days ago 71% | 2 days ago 78% |
| MACD ODDS (%) | 2 days ago 72% | 2 days ago 67% |
| TrendWeek ODDS (%) | 2 days ago 69% | 2 days ago 74% |
| TrendMonth ODDS (%) | 2 days ago 65% | 2 days ago 73% |
| Advances ODDS (%) | 16 days ago 70% | 28 days ago 75% |
| Declines ODDS (%) | 6 days ago 62% | 6 days ago 66% |
| BollingerBands ODDS (%) | 2 days ago 72% | 2 days ago 71% |
| Aroon ODDS (%) | 2 days ago 48% | 2 days ago 64% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
RUSHA’s FA Score shows that 1 FA rating(s) are green while WSM’s FA Score has 3 green FA rating(s).
- RUSHA’s FA Score: 1 green, 4 red.
- WSM’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
RUSHA’s TA Score shows that 4 TA indicator(s) are bullish while WSM’s TA Score has 4 bullish TA indicator(s).
- RUSHA’s TA Score: 4 bullish, 6 bearish.
- WSM’s TA Score: 4 bullish, 5 bearish.
Price Growth
RUSHA (@Automotive Aftermarket) experienced а +1.26% price change this week, while WSM (@Specialty Stores) price change was +3.09% for the same time period.
The average weekly price growth across all stocks in the @Automotive Aftermarket industry was -3.16%. For the same industry, the average monthly price growth was -0.25%, and the average quarterly price growth was -14.21%.
The average weekly price growth across all stocks in the @Specialty Stores industry was -1.13%. For the same industry, the average monthly price growth was +13.14%, and the average quarterly price growth was +17.79%.
Reported Earning Dates
RUSHA is expected to report earnings on Feb 17, 2027.
WSM is expected to report earnings on Nov 18, 2026.
Industries' Descriptions
@Automotive Aftermarket (-3.16% weekly)The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).
@Specialty Stores (-1.13% weekly)The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.
Advertisement
RUSHA and
Correlation & Price change
A.I.dvisor indicates that over the last year, RUSHA has been closely correlated with RUSHB. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if RUSHA jumps, then RUSHB could also see price increases.
| Ticker / NAME | Correlation To RUSHA | 1D Price Change % | ||
|---|---|---|---|---|
| RUSHA | 100% | -0.56% | ||
| RUSHB - RUSHA | 83% Closely correlated | -0.82% | ||
| ONEW - RUSHA | 60% Loosely correlated | -2.65% | ||
| HVT - RUSHA | 56% Loosely correlated | -0.08% | ||
| HZO - RUSHA | 54% Loosely correlated | +0.04% | ||
| WSM - RUSHA | 53% Loosely correlated | -0.05% | ||
More | ||||
WSM and
Correlation & Price change
A.I.dvisor indicates that over the last year, WSM has been loosely correlated with FND. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if WSM jumps, then FND could also see price increases.
| Ticker / NAME | Correlation To WSM | 1D Price Change % | ||
|---|---|---|---|---|
| WSM | 100% | -0.05% | ||
| FND - WSM | 65% Loosely correlated | -3.54% | ||
| CPRT - WSM | 62% Loosely correlated | -0.46% | ||
| RH - WSM | 62% Loosely correlated | -1.31% | ||
| ARHS - WSM | 59% Loosely correlated | -0.87% | ||
| LOW - WSM | 58% Loosely correlated | -0.10% | ||
More | ||||
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| ENFR | 37.49 | 0.53 | +1.43% |
| Alerian Energy Infrastructure ETF (ENFR) | |||
| NHYM | 24.09 | 0.02 | +0.08% |
| Nuveen High Yield Municipal Income ETF (NHYM) | |||
| RDVI | 28.11 | 0.01 | +0.04% |
| FT Vest Rising Dividend Achievers Target Income ETF (RDVI) | |||
| GGME | 62.66 | -0.38 | -0.60% |
| Invesco Next Gen Media and Gaming ETF (GGME) | |||
| SPCL | 12.83 | -0.26 | -1.99% |
| Defiance Pure Space Daily 2X Strategy ETF (SPCL) | |||