LUV
Price
$36.85
Change
+$0.34 (+0.93%)
Updated
Jul 21, 04:59 PM (EDT)
Capitalization
21.01B
2 days until earnings call
NOW
Price
$960.04
Change
-$3.36 (-0.35%)
Updated
Jul 21, 04:59 PM (EDT)
Capitalization
156.29B
One day until earnings call
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LUV vs NOW

Header iconLUV vs NOW Comparison
Open Charts LUV vs NOWBanner chart's image
Southwest Airlines
Price$36.85
Change+$0.34 (+0.93%)
Volume$56.62K
Capitalization21.01B
SERVICENOW
Price$960.04
Change-$3.36 (-0.35%)
Volume$2.8K
Capitalization156.29B
LUV vs NOW Comparison Chart in %
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LUV
Daily Signalchanged days ago
Gain/Loss if bought
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NOW
Daily Signalchanged days ago
Gain/Loss if bought
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LUV vs. NOW commentary
Jul 22, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is LUV is a Hold and NOW is a Hold.

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COMPARISON
Comparison
Jul 22, 2025
Stock price -- (LUV: $36.51 vs. NOW: $959.91)
Brand notoriety: LUV and NOW are both notable
LUV represents the Airlines, while NOW is part of the Packaged Software industry
Current volume relative to the 65-day Moving Average: LUV: 74% vs. NOW: 87%
Market capitalization -- LUV: $21.01B vs. NOW: $156.29B
LUV [@Airlines] is valued at $21.01B. NOW’s [@Packaged Software] market capitalization is $156.29B. The market cap for tickers in the [@Airlines] industry ranges from $36.59B to $0. The market cap for tickers in the [@Packaged Software] industry ranges from $3.15T to $0. The average market capitalization across the [@Airlines] industry is $7.68B. The average market capitalization across the [@Packaged Software] industry is $12.85B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

LUV’s FA Score shows that 1 FA rating(s) are green whileNOW’s FA Score has 1 green FA rating(s).

  • LUV’s FA Score: 1 green, 4 red.
  • NOW’s FA Score: 1 green, 4 red.
According to our system of comparison, NOW is a better buy in the long-term than LUV.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

LUV’s TA Score shows that 5 TA indicator(s) are bullish while NOW’s TA Score has 5 bullish TA indicator(s).

  • LUV’s TA Score: 5 bullish, 4 bearish.
  • NOW’s TA Score: 5 bullish, 6 bearish.
According to our system of comparison, LUV is a better buy in the short-term than NOW.

Price Growth

LUV (@Airlines) experienced а -1.66% price change this week, while NOW (@Packaged Software) price change was -0.19% for the same time period.

The average weekly price growth across all stocks in the @Airlines industry was -1.00%. For the same industry, the average monthly price growth was +11.34%, and the average quarterly price growth was +15.19%.

The average weekly price growth across all stocks in the @Packaged Software industry was +1.50%. For the same industry, the average monthly price growth was +7.19%, and the average quarterly price growth was +10.48%.

Reported Earning Dates

LUV is expected to report earnings on Oct 23, 2025.

NOW is expected to report earnings on Oct 22, 2025.

Industries' Descriptions

@Airlines (-1.00% weekly)

Airlines industry comprises passenger air transportation, including scheduled and non-scheduled routes. This can include charter airlines, as well as regular commuter ones. Discount pricing and the rise of low-cost carriers over recent decades have expanded the industry by making its services accessible to a much larger global population, compared to the older days when airline travel was a relative luxury for many people in the world. Delta Air Lines Inc., Southwest Airlines Co and United Continental Holdings, Inc. are some of the airlines with the largest stock market capitalizations in the U.S.

@Packaged Software (+1.50% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($156B) has a higher market cap than LUV($21B). NOW has higher P/E ratio than LUV: NOW (91.26) vs LUV (41.42). LUV YTD gains are higher at: 10.922 vs. NOW (-9.453). LUV has higher annual earnings (EBITDA): 2.54B vs. NOW (1.59B). NOW has less debt than LUV: NOW (2.28B) vs LUV (8B). LUV has higher revenues than NOW: LUV (27.6B) vs NOW (8.97B).
LUVNOWLUV / NOW
Capitalization21B156B13%
EBITDA2.54B1.59B159%
Gain YTD10.922-9.453-116%
P/E Ratio41.4291.2645%
Revenue27.6B8.97B308%
Total CashN/A4.88B-
Total Debt8B2.28B350%
FUNDAMENTALS RATINGS
LUV vs NOW: Fundamental Ratings
LUV
NOW
OUTLOOK RATING
1..100
2362
VALUATION
overvalued / fair valued / undervalued
1..100
67
Overvalued
84
Overvalued
PROFIT vs RISK RATING
1..100
8834
SMR RATING
1..100
8251
PRICE GROWTH RATING
1..100
550
P/E GROWTH RATING
1..100
5614
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

LUV's Valuation (67) in the Airlines industry is in the same range as NOW (84) in the Information Technology Services industry. This means that LUV’s stock grew similarly to NOW’s over the last 12 months.

NOW's Profit vs Risk Rating (34) in the Information Technology Services industry is somewhat better than the same rating for LUV (88) in the Airlines industry. This means that NOW’s stock grew somewhat faster than LUV’s over the last 12 months.

NOW's SMR Rating (51) in the Information Technology Services industry is in the same range as LUV (82) in the Airlines industry. This means that NOW’s stock grew similarly to LUV’s over the last 12 months.

LUV's Price Growth Rating (5) in the Airlines industry is somewhat better than the same rating for NOW (50) in the Information Technology Services industry. This means that LUV’s stock grew somewhat faster than NOW’s over the last 12 months.

NOW's P/E Growth Rating (14) in the Information Technology Services industry is somewhat better than the same rating for LUV (56) in the Airlines industry. This means that NOW’s stock grew somewhat faster than LUV’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
LUVNOW
RSI
ODDS (%)
Bearish Trend 1 day ago
75%
Bullish Trend 1 day ago
70%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
62%
Bullish Trend 1 day ago
80%
Momentum
ODDS (%)
Bullish Trend 1 day ago
74%
Bearish Trend 1 day ago
61%
MACD
ODDS (%)
Bullish Trend 1 day ago
59%
Bearish Trend 1 day ago
58%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
73%
Bearish Trend 1 day ago
63%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
68%
Bearish Trend 1 day ago
66%
Advances
ODDS (%)
Bullish Trend 1 day ago
69%
Bullish Trend 22 days ago
72%
Declines
ODDS (%)
Bearish Trend 27 days ago
76%
Bearish Trend 11 days ago
61%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
62%
Bullish Trend 1 day ago
81%
Aroon
ODDS (%)
Bullish Trend 6 days ago
55%
Bearish Trend 1 day ago
81%
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LUV
Daily Signalchanged days ago
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NOW
Daily Signalchanged days ago
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LUV and

Correlation & Price change

A.I.dvisor indicates that over the last year, LUV has been closely correlated with UAL. These tickers have moved in lockstep 67% of the time. This A.I.-generated data suggests there is a high statistical probability that if LUV jumps, then UAL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To LUV
1D Price
Change %
LUV100%
+0.96%
UAL - LUV
67%
Closely correlated
+0.11%
AAL - LUV
64%
Loosely correlated
-1.52%
DAL - LUV
63%
Loosely correlated
-0.44%
ALGT - LUV
60%
Loosely correlated
-0.46%
ALK - LUV
60%
Loosely correlated
-1.02%
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