SBH
Price
$13.38
Change
-$0.24 (-1.76%)
Updated
Jun 16, 04:59 PM (EDT)
Capitalization
1.28B
43 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$463.58
Change
-$8.07 (-1.71%)
Updated
Jun 16, 04:59 PM (EDT)
Capitalization
19.93B
65 days until earnings call
Intraday BUY SELL Signals
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SBH vs ULTA

Header iconSBH vs ULTA Comparison
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SBH vs ULTA Comparison Chart in %
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SBH vs. ULTA commentary
Jun 17, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is SBH is a StrongBuy and ULTA is a StrongBuy.

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COMPARISON
Comparison
Jun 17, 2026
Stock price -- (SBH: $13.38 vs. ULTA: $471.65)
Brand notoriety: SBH: Not notable vs. ULTA: Notable
Both companies represent the Specialty Stores industry
Current volume relative to the 65-day Moving Average: SBH: 78% vs. ULTA: 103%
Market capitalization -- SBH: $1.28B vs. ULTA: $19.93B
SBH [@Specialty Stores] is valued at $1.28B. ULTA’s [@Specialty Stores] market capitalization is $19.93B. The market cap for tickers in the [@Specialty Stores] industry ranges from $52.32B to $0. The average market capitalization across the [@Specialty Stores] industry is $4.06B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

SBH’s FA Score shows that 1 FA rating(s) are green whileULTA’s FA Score has 1 green FA rating(s).

  • SBH’s FA Score: 1 green, 4 red.
  • ULTA’s FA Score: 1 green, 4 red.
According to our system of comparison, SBH is a better buy in the long-term than ULTA.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

SBH’s TA Score shows that 5 TA indicator(s) are bullish while ULTA’s TA Score has 4 bullish TA indicator(s).

  • SBH’s TA Score: 5 bullish, 4 bearish.
  • ULTA’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, SBH is a better buy in the short-term than ULTA.

Price Growth

SBH (@Specialty Stores) experienced а +2.61% price change this week, while ULTA (@Specialty Stores) price change was +1.91% for the same time period.

The average weekly price growth across all stocks in the @Specialty Stores industry was +2.41%. For the same industry, the average monthly price growth was +9.45%, and the average quarterly price growth was -0.65%.

Reported Earning Dates

SBH is expected to report earnings on Jul 30, 2026.

ULTA is expected to report earnings on Aug 20, 2026.

Industries' Descriptions

@Specialty Stores (+2.41% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($19.9B) has a higher market cap than SBH($1.28B). ULTA has higher P/E ratio than SBH: ULTA (17.38) vs SBH (7.39). SBH YTD gains are higher at: -6.171 vs. ULTA (-23.360). ULTA has higher annual earnings (EBITDA): 1.91B vs. SBH (404M). ULTA has more cash in the bank: 221M vs. SBH (157M). SBH has less debt than ULTA: SBH (1.52B) vs ULTA (2.3B). ULTA has higher revenues than SBH: ULTA (12.7B) vs SBH (3.73B).
SBHULTASBH / ULTA
Capitalization1.28B19.9B6%
EBITDA404M1.91B21%
Gain YTD-6.171-23.36026%
P/E Ratio7.3917.3843%
Revenue3.73B12.7B29%
Total Cash157M221M71%
Total Debt1.52B2.3B66%
FUNDAMENTALS RATINGS
SBH vs ULTA: Fundamental Ratings
SBH
ULTA
OUTLOOK RATING
1..100
1760
VALUATION
overvalued / fair valued / undervalued
1..100
64
Fair valued
89
Overvalued
PROFIT vs RISK RATING
1..100
10066
SMR RATING
1..100
4021
PRICE GROWTH RATING
1..100
4662
P/E GROWTH RATING
1..100
2057
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SBH's Valuation (64) in the Specialty Stores industry is in the same range as ULTA (89). This means that SBH’s stock grew similarly to ULTA’s over the last 12 months.

ULTA's Profit vs Risk Rating (66) in the Specialty Stores industry is somewhat better than the same rating for SBH (100). This means that ULTA’s stock grew somewhat faster than SBH’s over the last 12 months.

ULTA's SMR Rating (21) in the Specialty Stores industry is in the same range as SBH (40). This means that ULTA’s stock grew similarly to SBH’s over the last 12 months.

SBH's Price Growth Rating (46) in the Specialty Stores industry is in the same range as ULTA (62). This means that SBH’s stock grew similarly to ULTA’s over the last 12 months.

SBH's P/E Growth Rating (20) in the Specialty Stores industry is somewhat better than the same rating for ULTA (57). This means that SBH’s stock grew somewhat faster than ULTA’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
SBHULTA
RSI
ODDS (%)
Bullish Trend 1 day ago
65%
Bullish Trend 2 days ago
63%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
79%
Bullish Trend 2 days ago
64%
Momentum
ODDS (%)
Bullish Trend 1 day ago
64%
Bearish Trend 2 days ago
56%
MACD
ODDS (%)
Bullish Trend 1 day ago
69%
Bearish Trend 2 days ago
60%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 2 days ago
72%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
66%
Bearish Trend 2 days ago
65%
Advances
ODDS (%)
Bullish Trend 5 days ago
69%
Bullish Trend 22 days ago
68%
Declines
ODDS (%)
Bearish Trend 1 day ago
81%
Bearish Trend 13 days ago
60%
BollingerBands
ODDS (%)
Bullish Trend 6 days ago
73%
Bullish Trend 2 days ago
74%
Aroon
ODDS (%)
Bearish Trend 1 day ago
80%
Bearish Trend 2 days ago
62%
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SBH
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with HNST. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
-1.69%
HNST - ULTA
49%
Loosely correlated
+1.12%
AN - ULTA
46%
Loosely correlated
+1.28%
CPRT - ULTA
45%
Loosely correlated
+1.45%
LOW - ULTA
42%
Loosely correlated
+1.74%
ABG - ULTA
42%
Loosely correlated
+0.14%
More