HNST
Price
$3.86
Change
+$0.02 (+0.52%)
Updated
Jul 28, 11:45 AM (EDT)
Capitalization
422.7M
8 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$480.51
Change
+$5.15 (+1.08%)
Updated
Jul 27 closing price
Capitalization
20.66B
30 days until earnings call
Intraday BUY SELL Signals
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HNST vs ULTA

HNST vs ULTA Comparison Chart in %
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HNST vs. ULTA commentary
Jul 28, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HNST is a Buy and ULTA is a StrongBuy.

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COMPARISON
Comparison
Jul 28, 2026
Stock price -- (HNST: $3.84 vs. ULTA: $480.51)
Brand notoriety: HNST: Not notable vs. ULTA: Notable
HNST represents the Household/Personal Care, while ULTA is part of the Specialty Stores industry
Current volume relative to the 65-day Moving Average: HNST: 57% vs. ULTA: 34%
Market capitalization -- HNST: $422.7M vs. ULTA: $20.66B
HNST [@Household/Personal Care] is valued at $422.7M. ULTA’s [@Specialty Stores] market capitalization is $20.66B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $346.1B to $0. The market cap for tickers in the [@Specialty Stores] industry ranges from $52.32B to $0. The average market capitalization across the [@Household/Personal Care] industry is $22.95B. The average market capitalization across the [@Specialty Stores] industry is $4.33B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HNST’s FA Score shows that 0 FA rating(s) are green whileULTA’s FA Score has 1 green FA rating(s).

  • HNST’s FA Score: 0 green, 5 red.
  • ULTA’s FA Score: 1 green, 4 red.
According to our system of comparison, ULTA is a better buy in the long-term than HNST.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HNST’s TA Score shows that 4 TA indicator(s) are bullish while ULTA’s TA Score has 5 bullish TA indicator(s).

  • HNST’s TA Score: 4 bullish, 3 bearish.
  • ULTA’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, both HNST and ULTA are a good buy in the short-term.

Price Growth

HNST (@Household/Personal Care) experienced а -0.78% price change this week, while ULTA (@Specialty Stores) price change was -1.55% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.57%. For the same industry, the average monthly price growth was +5.48%, and the average quarterly price growth was -1.83%.

The average weekly price growth across all stocks in the @Specialty Stores industry was -1.67%. For the same industry, the average monthly price growth was -0.86%, and the average quarterly price growth was -7.72%.

Reported Earning Dates

HNST is expected to report earnings on Aug 05, 2026.

ULTA is expected to report earnings on Aug 27, 2026.

Industries' Descriptions

@Household/Personal Care (+2.57% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Specialty Stores (-1.67% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($20.7B) has a higher market cap than HNST($423M). HNST has higher P/E ratio than ULTA: HNST (47.33) vs ULTA (18.01). HNST YTD gains are higher at: 48.837 vs. ULTA (-20.578). ULTA has higher annual earnings (EBITDA): 1.91B vs. HNST (-7.35M). ULTA has more cash in the bank: 221M vs. HNST (90.4M). HNST has less debt than ULTA: HNST (11.8M) vs ULTA (2.3B). ULTA has higher revenues than HNST: ULTA (12.7B) vs HNST (352M).
HNSTULTAHNST / ULTA
Capitalization423M20.7B2%
EBITDA-7.35M1.91B-0%
Gain YTD48.837-20.578-237%
P/E Ratio47.3318.01263%
Revenue352M12.7B3%
Total Cash90.4M221M41%
Total Debt11.8M2.3B1%
FUNDAMENTALS RATINGS
ULTA: Fundamental Ratings
ULTA
OUTLOOK RATING
1..100
39
VALUATION
overvalued / fair valued / undervalued
1..100
90
Overvalued
PROFIT vs RISK RATING
1..100
69
SMR RATING
1..100
21
PRICE GROWTH RATING
1..100
62
P/E GROWTH RATING
1..100
63
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
HNSTULTA
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bullish Trend 1 day ago
83%
Bearish Trend 1 day ago
65%
Momentum
ODDS (%)
Bearish Trend 1 day ago
87%
Bullish Trend 1 day ago
72%
MACD
ODDS (%)
Bearish Trend 1 day ago
82%
Bullish Trend 5 days ago
70%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
87%
Bearish Trend 1 day ago
67%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
75%
Bullish Trend 1 day ago
69%
Advances
ODDS (%)
Bullish Trend 1 day ago
69%
Bullish Trend 8 days ago
69%
Declines
ODDS (%)
Bearish Trend 6 days ago
87%
Bearish Trend 5 days ago
62%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
89%
Bearish Trend 1 day ago
59%
Aroon
ODDS (%)
Bullish Trend 1 day ago
82%
Bearish Trend 1 day ago
53%
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HNST
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with HNST. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
+1.08%
HNST - ULTA
49%
Loosely correlated
+1.32%
AN - ULTA
46%
Loosely correlated
+1.93%
CPRT - ULTA
45%
Loosely correlated
+6.62%
LOW - ULTA
42%
Loosely correlated
+1.88%
ABG - ULTA
42%
Loosely correlated
+0.62%
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