Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories... Show more
Deckers Outdoor, the parent of the HOKA running footwear and UGG boot brands, entered this report under pressure from a decelerating growth story. HOKA had slowed from a roughly 24% growth rate in fiscal 2025 to 16% in fiscal 2026 and high-single digits in the June quarter, raising questions about whether demand was stabilizing or facing promotional headwinds. With the stock trading well below its 52-week high, investors were looking for clarity on brand momentum and holiday-season positioning. This report matters because it tests whether the company can protect profitability and navigate a more challenging consumer environment while sustaining global growth across its two flagship brands.
For the second quarter of fiscal 2027, which ended September 30, 2026, Deckers reported net sales of $1.48 billion, a 3.5% increase from $1.43 billion in the prior-year period. This came in below the consensus revenue estimate of approximately $1.51 billion. Net income rose 16.8% to $313.1 million, and diluted EPS was $2.31, up from $1.82 a year earlier. The EPS figure included a $0.28 benefit from International Emergency Economic Powers Act (IEEPA) tariff refunds; excluding that item, diluted EPS was $2.03, still above the $1.79 consensus and up 11.5% year over year.
By brand, HOKA revenue grew 6.8% to $677.2 million, driven by both wholesale and direct-to-consumer (DTC) channels, while UGG revenue increased 3.5% to $786.4 million. The Other brands segment, which includes Teva, declined 54.3% to $17.0 million, partly reflecting the phase-out of the Koolaburra brand. Gross margin expanded to 60.5% from 56.2% a year earlier, helped by the tariff refunds, and operating income rose to $389.5 million from $326.5 million. Management also repurchased approximately 3.2 million shares for $299.3 million during the quarter.
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Deckers shares fell roughly 7% to 8% in after-hours trading following the report. While the earnings beat was notable, investors focused on the revenue miss and the reduced full-year sales outlook, which came in below analyst expectations of around $5.88 billion. The top-line shortfall, combined with a decline in DTC comparable sales and increased promotional activity in U.S. athletic footwear, tempered enthusiasm about the stronger profitability. Sentiment reflects a balancing act: the company is defending margins and beating earnings estimates, but growth across its core brands is moderating more than the market had hoped heading into the critical holiday season.
Looking ahead, Deckers now expects fiscal 2027 net sales of $5.70 billion to $5.73 billion, down from its prior guidance of $5.86 billion to $5.91 billion, while raising diluted EPS guidance to a range of $7.80 to $7.95. The company anticipates HOKA growing by a high-single-digit percentage and UGG by a low-single-digit percentage for the full year.
Investors should watch several factors. First, UGG's holiday season is heavily weighted toward the back half of the fiscal year, so early sell-through and order-book signals will be key indicators of demand. Second, HOKA's ability to stabilize growth while improving DTC execution will matter, especially amid promotional pressure in U.S. athletic footwear. Third, margin durability will depend on how tariff refunds, freight costs, and promotional activity evolve. Finally, the company's capital-return strategy, including continued share repurchases, remains a supporting factor for EPS.
The balance between defending margins and reigniting top-line growth will likely define investor sentiment in the quarters ahead.
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a distributor of footwear, apparel and accessories
Industry WholesaleDistributors