Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories... Show more
Deckers Outdoor Corporation maintains a strong position in the premium footwear and apparel sector through its flagship brands HOKA and UGG. The company benefits from a diversified portfolio that spans performance running shoes and lifestyle products, supported by a robust direct-to-consumer channel and wholesale relationships. Medium-term advantages include established brand equity, global distribution expansion, and ongoing product innovation focused on comfort and technology. Structural risks involve increasing competition from newer entrants emphasizing similar cushioning and sustainability features, which could pressure market share if consumer preferences shift rapidly.
Several developments are poised to shape investor focus. The May 21, 2026 earnings release will detail fiscal 2026 results and provide initial commentary on fiscal 2027 expectations, potentially clarifying revenue momentum and margin sustainability. Recent analyst actions, including price-target adjustments from firms such as UBS and Piper Sandler, reflect evolving views on growth trajectories. Broader catalysts include potential regulatory or trade-policy changes affecting imports, as well as any new product launches or international market entries. These events matter because they can refine consensus estimates and alter perceptions of long-term earnings visibility.
The footwear industry continues to navigate a premiumization trend amid moderating inflation and shifting consumer priorities. Deckers Outdoor’s business model, centered on higher-priced performance and lifestyle products, exhibits sensitivity to discretionary spending patterns influenced by interest rates and employment conditions. Rising commodity costs or extended tariff regimes could compress gross margins, while accelerated adoption of sustainable materials may require additional capital investment. Geopolitical developments affecting Asia-based supply chains remain a key variable for operational efficiency and pricing power.
The Trend Prediction Engine is an AI-powered forecasting tool that helps traders identify whether a stock, ETF, or other asset may move bullish, bearish, or sideways over the next week or month. It is designed to help users spot developing trends, evaluate possible breakouts or reversals, and explore predictions across a wide range of tradable instruments. The product includes searchable prediction categories, historical context, and alert-oriented functionality. Investors interested in data-driven insights on market movements may explore the Trend Prediction Engine for additional perspective.
Looking toward 2026 and beyond, Deckers Outdoor Corporation is expected to pursue measured international expansion and continued emphasis on direct-to-consumer sales to support revenue growth. Long-term structural drivers include potential margin expansion through supply-chain optimization and brand mix improvements, alongside technology transitions in product design that enhance consumer appeal. Consensus analyst expectations point to steady earnings growth assumptions, though these remain subject to broader economic conditions. Capital allocation priorities such as share repurchases and strategic investments could influence valuation multiples over time. Competitive threats from agile rivals and evolving regulatory requirements around environmental standards represent ongoing themes for monitoring.
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a distributor of footwear, apparel and accessories
Industry WholesaleDistributors
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with KTB. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then KTB could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -3.24% | ||
| KTB - DECK | 49% Loosely correlated | -2.60% | ||
| ONON - DECK | 49% Loosely correlated | -6.87% | ||
| CAL - DECK | 48% Loosely correlated | -3.58% | ||
| PVH - DECK | 48% Loosely correlated | +1.17% | ||
| NKE - DECK | 46% Loosely correlated | -4.45% | ||
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| Ticker / NAME | Correlation To DECK | 1D Price Change % |
|---|---|---|
| DECK | 100% | -3.24% |
| Wholesale Distributors industry (14 stocks) | 78% Closely correlated | -1.22% |
| Distribution Services industry (61 stocks) | 44% Loosely correlated | -0.26% |
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on May 29, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 50-day moving average for DECK moved above the 200-day moving average on June 02, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in of 324 cases, the price rose further within the following month. The odds of a continued upward trend are .
DECK may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 250 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The 10-day RSI Indicator for DECK moved out of overbought territory on June 01, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 45 similar instances where the indicator moved out of overbought territory. In of the 45 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on June 22, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on DECK as a result. In of 82 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for DECK turned negative on June 17, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at .
DECK moved below its 50-day moving average on June 22, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. DECK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.865) is slightly higher than the industry average of (2.691). P/E Ratio (15.038) is within average values for comparable stocks, (47.543). Projected Growth (PEG Ratio) (1.314) is also within normal values, averaging (1.187). DECK has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.031). P/S Ratio (2.813) is also within normal values, averaging (1.792).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock better than average.