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CHD or CL or PG
Which Stock Would AI Choose? Church & Dwight (CHD) vs. Colgate-Palmolive (CL) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- CHD has shown the strongest recent momentum of the three, with roughly 5% organic sales growth and a year-to-date gain of about 14%.
- CL carries the highest valuation multiple and the deepest emerging-market exposure, driving sales but also adding currency and geopolitical sensitivity.
- PG is by far the largest and most defensive, functioning as a Dividend King with a yield near 3%, but posting the most modest growth.
- All three are low-beta consumer staples, making this comparison most relevant to investors weighing stability against growth potential.
- Relative performance diverges sharply: CHD leads on momentum, CL on international reach, and PG on scale and income reliability.
Introduction
Church & Dwight, Colgate-Palmolive, and Procter & Gamble occupy the same broad consumer staples landscape, yet they compete with different business models, growth profiles, and risk exposures. This stock comparison examines how the three household-product giants stack up in the current market environment, covering recent performance, sentiment shifts, and market positioning. For traders seeking momentum within defensive sectors and for long-term investors evaluating income and stability, understanding the trade-offs among these names is essential. By comparing CHD, CL, and PG side by side, readers can better assess where relative strength and value currently reside.
CHD Overview and Recent Performance
Church & Dwight (CHD) is a diversified consumer products company built around its iconic ARM & HAMMER baking-soda franchise, alongside brands such as TROJAN, OXICLEAN, THERABREATH, HERO, BATISTE, and TOUCHLAND. The company has delivered among the strongest organic growth in its peer group in recent quarters, with organic sales rising roughly 5% in early 2026 on volume-led demand. In recent market activity, CHD shares have outperformed the broader S&P 500, gaining around 14% year to date and reflecting investor confidence in its innovation pipeline and margin expansion.
Recent sentiment has been supported by rising gross margins, disciplined brand investment, and strategic portfolio moves, including acquisitions such as TOUCHLAND and MISS MOUTH'S. The company has also raised its full-year organic growth outlook, signaling momentum into the second half. Its low beta (roughly 0.47) underscores its defensive character, though its premium valuation leaves limited room for error.
CL Overview and Recent Performance
Colgate-Palmolive (CL) is a global leader in oral care, personal care, home care, and pet nutrition through its Hill's brand. The company maintains commanding market share in toothpaste (about 41% globally) and manual toothbrushes (about 33%), supported by a strong emerging-market footprint across Latin America, Asia Pacific, and Africa. In recent quarters, CL has posted solid revenue growth, with net sales rising mid-to-high single digits on a reported basis, though organic growth has been more modest in the low single digits.
Recent sentiment has been shaped by two opposing forces: robust emerging-market momentum and persistent weakness in North America, where retail destocking and heightened competition have pressured volumes. Management is also exploring the sale of certain mass-market personal care brands, including Softsoap, Irish Spring, and Speed Stick, as part of a portfolio-reshaping effort. With a forward price-to-earnings ratio above its industry average, CL trades at a premium that reflects its brand strength and global diversification.
PG Overview and Recent Performance
Procter & Gamble (PG) is the largest and most diversified of the three, spanning beauty, grooming, health care, fabric and home care, and baby, feminine, and family care. It is a quintessential defensive holding: a Dividend King that has raised its dividend for 69 consecutive years and paid one for 135 years, currently yielding close to 3%. In its most recent fiscal year, PG grew net sales roughly 3% and core earnings per share about 1%, returning over $15 billion to shareholders through dividends and buybacks.
Recent performance reflects a more cautious profile, with shares up only modestly year to date and down over the past 52 weeks. The company is navigating a portfolio and productivity restructuring, rising commodity and tariff costs, and an estimated $1 billion in after-tax cost headwinds for the coming fiscal year. While PG offers scale and income stability, its growth outlook of 1% to 3% organic sales underscores a slower-growth, defensive positioning relative to its peers.
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Head-to-Head Comparison
The clearest contrast among the three lies in growth versus scale. CHD is the smallest but fastest-growing, with volume-led organic growth near 5% and the strongest recent share-price momentum. CL sits in the middle on size but leads on international diversification, deriving substantial sales from faster-growing emerging markets; this is a tailwind for growth but a source of currency and geopolitical volatility. PG offers the greatest scale, the highest dividend yield, and the most defensive cash-flow profile, but its growth is the most constrained.
On valuation, CL trades at the richest forward multiple, followed by CHD, while PG carries the lowest price-to-earnings ratio. On risk, all three share commodity and tariff exposure, but CL adds currency risk and PG faces restructuring-related margin pressure. Sentiment currently favors CHD for its positive estimate revisions, while CL and PG face more mixed or cautious outlooks.
Tickeron AI Verdict
Based on observable trend consistency, relative momentum, and estimate-revision direction, Tickeron's AI would likely favor CHD among the three. Church & Dwight combines the strongest organic growth, improving gross margins, and upwardly revised guidance with the most positive recent price trend, suggesting a more favorable technical and fundamental setup in the current environment. CL offers attractive global diversification but faces softer near-term momentum and premium valuation, while PG provides stability and income yet limited growth catalysts. This assessment is probabilistic rather than definitive, reflecting the likelihood that CHD maintains relative outperformance absent a shift in consumer demand or cost conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Momentum Indicator for CHD turns positive, indicating new upward trend
CHD saw its Momentum Indicator move above the 0 level on October 05, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 94 similar instances where the indicator turned positive. In 54 of the 94 cases, the stock moved higher in the following days. The odds of a move higher are at 57%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for CHD just turned positive on October 05, 2026. Looking at past instances where CHD's MACD turned positive, the stock continued to rise in 25 of 50 cases over the following month. The odds of a continued upward trend are 50%.
CHD moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for CHD crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 56%.
Following a +1.85% 3-day Advance, the price is estimated to grow further. Considering data from situations where CHD advanced for three days, in 171 of 342 cases, the price rose further within the following month. The odds of a continued upward trend are 50%.
The Aroon Indicator entered an Uptrend today. In 102 of 225 cases where CHD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 45%.
Bearish Trend Analysis
The 10-day RSI Indicator for CHD moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 35 similar instances where the indicator moved out of overbought territory. In 18 of the 35 cases, the stock moved lower in the following days. This puts the odds of a move lower at 51%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 48%.
CHD broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 24 (best 1 - 100 worst), indicating outstanding price growth. CHD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 50 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 52 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 64 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 86 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.739) is normal, around the industry mean (21.145). P/E Ratio (33.607) is within average values for comparable stocks, (17.354). Projected Growth (PEG Ratio) (2.688) is also within normal values, averaging (1.518). Dividend Yield (0.012) settles around the average of (0.034) among similar stocks. P/S Ratio (3.676) is also within normal values, averaging (1.931).
CL's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for CL turned positive on October 06, 2026. Looking at past instances where CL's MACD turned positive, the stock continued to rise in 23 of 43 cases over the following month. The odds of a continued upward trend are 53%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on CL as a result. In 30 of 68 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 44%.
CL moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for CL crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 50%.
Following a +2.13% 3-day Advance, the price is estimated to grow further. Considering data from situations where CL advanced for three days, in 143 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 46%.
Bearish Trend Analysis
The 10-day RSI Indicator for CL moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 39 similar instances where the indicator moved out of overbought territory. In 15 of the 39 cases, the stock moved lower in the following days. This puts the odds of a move lower at 38%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 46%.
CL broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CL entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 7 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 8 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 26 (best 1 - 100 worst), indicating outstanding price growth. CL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 49 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock slightly better than average.
The Tickeron Valuation Rating of 100 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CL's P/B Ratio (317.653) is very high in comparison to the industry average of (21.145). P/E Ratio (37.024) is within average values for comparable stocks, (17.354). Projected Growth (PEG Ratio) (1.577) is also within normal values, averaging (1.518). Dividend Yield (0.023) settles around the average of (0.034) among similar stocks. P/S Ratio (3.331) is also within normal values, averaging (1.931).
PG in +1.80% Uptrend, growing for three consecutive days on October 16, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where PG advanced for three days, in 158 of 351 cases, the price rose further within the following month. The odds of a continued upward trend are 45%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PG as a result. In 35 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 40%.
The Moving Average Convergence Divergence (MACD) for PG just turned positive on October 07, 2026. Looking at past instances where PG's MACD turned positive, the stock continued to rise in 18 of 46 cases over the following month. The odds of a continued upward trend are 39%.
PG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for PG crossed bullishly above the 50-day moving average on September 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 3 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 19%.
The 50-day moving average for PG moved above the 200-day moving average on October 16, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
The Aroon Indicator entered an Uptrend today. In 62 of 260 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 24%.
Bearish Trend Analysis
The 10-day RSI Indicator for PG moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 14 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 47%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 11 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
PG broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 28 (best 1 - 100 worst), indicating outstanding price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 37 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 44 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock slightly better than average.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.014) is normal, around the industry mean (21.145). P/E Ratio (23.855) is within average values for comparable stocks, (17.354). PG's Projected Growth (PEG Ratio) (3.813) is slightly higher than the industry average of (1.518). Dividend Yield (0.027) settles around the average of (0.034) among similar stocks. P/S Ratio (4.092) is also within normal values, averaging (1.931).
CHD | CL | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 32 | 15 | 44 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 86 Overvalued | 100 Overvalued | 83 Overvalued | |
PROFIT vs RISK RATING 1..100 | 50 | 49 | 44 | |
SMR RATING 1..100 | 52 | 8 | 33 | |
PRICE GROWTH RATING 1..100 | 24 | 26 | 28 | |
P/E GROWTH RATING 1..100 | 64 | 7 | 37 | |
SEASONALITY SCORE 1..100 | 75 | n/a | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (83) in the Household Or Personal Care industry is in the same range as CHD (86) and is in the same range as CL (100). This means that PG's stock grew similarly to CHD’s and similarly to CL’s over the last 12 months.
PG's Profit vs Risk Rating (44) in the Household Or Personal Care industry is in the same range as CL (49) and is in the same range as CHD (50). This means that PG's stock grew similarly to CL’s and similarly to CHD’s over the last 12 months.
CL's SMR Rating (8) in the Household Or Personal Care industry is in the same range as PG (33) and is somewhat better than the same rating for CHD (52). This means that CL's stock grew similarly to PG’s and somewhat faster than CHD’s over the last 12 months.
CHD's Price Growth Rating (24) in the Household Or Personal Care industry is in the same range as CL (26) and is in the same range as PG (28). This means that CHD's stock grew similarly to CL’s and similarly to PG’s over the last 12 months.
CL's P/E Growth Rating (7) in the Household Or Personal Care industry is in the same range as PG (37) and is somewhat better than the same rating for CHD (64). This means that CL's stock grew similarly to PG’s and somewhat faster than CHD’s over the last 12 months.
| CHD | CL | PG | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 51% | 2 days ago 38% | 2 days ago 47% |
| Stochastic ODDS (%) | 2 days ago 48% | 2 days ago 46% | 2 days ago 42% |
| Momentum ODDS (%) | 2 days ago 57% | 2 days ago 44% | 2 days ago 40% |
| MACD ODDS (%) | 2 days ago 50% | 2 days ago 53% | 2 days ago 39% |
| TrendWeek ODDS (%) | 2 days ago 50% | 2 days ago 50% | 2 days ago 43% |
| TrendMonth ODDS (%) | 2 days ago 47% | 2 days ago 51% | 2 days ago 36% |
| Advances ODDS (%) | 9 days ago 50% | 13 days ago 46% | 9 days ago 45% |
| Declines ODDS (%) | 24 days ago 48% | 23 days ago 46% | 24 days ago 43% |
| BollingerBands ODDS (%) | 2 days ago 55% | 2 days ago 28% | 2 days ago 40% |
| Aroon ODDS (%) | 2 days ago 45% | 2 days ago 44% | 2 days ago 24% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHD’s FA Score shows that 1 FA rating(s) are green while CL’s FA Score has 3 green FA rating(s), and PG’s FA Score reflects 2 green FA rating(s).
- CHD’s FA Score: 1 green, 4 red.
- CL’s FA Score: 3 green, 2 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHD’s TA Score shows that 6 TA indicator(s) are bullish while CL’s TA Score has 5 bullish TA indicator(s), and PG’s TA Score reflects 7 bullish TA indicator(s).
- CHD’s TA Score: 6 bullish, 4 bearish.
- CL’s TA Score: 5 bullish, 5 bearish.
- PG’s TA Score: 7 bullish, 4 bearish.
Price Growth
CHD (@Household/Personal Care) experienced а +0.63% price change this week, while CL (@Household/Personal Care) price change was +0.50% , and PG (@Household/Personal Care) price fluctuated +1.72% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.27%. For the same industry, the average monthly price growth was +0.16%, and the average quarterly price growth was +10.05%.
Reported Earning Dates
CHD is expected to report earnings on Oct 30, 2026.
CL is expected to report earnings on Oct 30, 2026.
PG is expected to report earnings on Jan 20, 2027.
Industries' Descriptions
@Household/Personal Care (+0.27% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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