This stock comparison examines CHD and CL, two established players in the consumer staples sector focused on household and personal care products. Investors seeking defensive positions amid market volatility may find value in evaluating their relative performance, growth drivers, and risk profiles. Traders monitoring short-term momentum or upcoming earnings catalysts will appreciate insights into recent price behavior and sentiment shifts. With both exhibiting resilience in recent weeks, this analysis highlights key contrasts for informed decision-making in today's market positioning.
Church & Dwight Co., Inc. (CHD) develops, manufactures, and markets household consumer products under brands like Arm & Hammer and OxiClean, alongside personal care items such as Trojan and First Response. Operating in consumer domestic, international, and specialty products segments, the company benefits from steady demand for everyday essentials. In recent market activity, CHD shares have demonstrated robust momentum, gaining about 15.5% over the past three months and 15.5% YTD, trading around $96 with a 52-week range of $81–$106. Sentiment has been bolstered by a history of earnings beats and anticipation for Q1 2026 results on May 1, despite concerns over revenue growth and elevated valuations. Stable consumer spending and product innovation have supported this upward trend.
Colgate-Palmolive Company (CL) is a global leader in oral care, personal care, home care, and pet nutrition, with flagship brands like Colgate toothpaste and Hill's pet food sold in over 200 countries. Its segments emphasize premiumization and emerging market expansion. Shares have advanced approximately 9.4% YTD, trading near $85 within a 52-week range of $75–$99, reflecting steady but more moderate gains in recent weeks. Positive investor interest stems from its strong developing-country footprint and Q1 earnings preview on May 1, though governance discussions and slower organic growth have tempered enthusiasm. Resilient demand in core categories has underpinned performance.
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Both CHD and CL thrive in consumer staples, but differ in scale and focus: CHD emphasizes U.S.-centric household specialties, while CL leverages global oral and pet nutrition for broader exposure. Growth drivers include CHD's innovation in niche products versus CL's premiumization in emerging markets. Recent momentum favors CHD with superior YTD gains, though CL offers greater stability via its larger revenue base ($20B vs. $6B). Risk factors are muted with low betas, but CHD faces valuation pressures while CL navigates governance scrutiny. Market sentiment tilts toward CHD pre-earnings, balancing trade-offs in relative performance and sector resilience.
Tickeron's AI models would likely favor CHD in the current environment due to its consistent short-term trend strength, higher YTD returns, and superior profit margins amid stable consumer demand. While CL provides scale and international diversification, CHD's relative momentum and catalysts position it probabilistically ahead for near-term positioning.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHD’s FA Score shows that 0 FA rating(s) are green whileCL’s FA Score has 2 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHD’s TA Score shows that 4 TA indicator(s) are bullish while CL’s TA Score has 5 bullish TA indicator(s).
CHD (@Household/Personal Care) experienced а -3.28% price change this week, while CL (@Household/Personal Care) price change was +2.34% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.44%. For the same industry, the average monthly price growth was +1.50%, and the average quarterly price growth was -5.89%.
CHD is expected to report earnings on Jul 24, 2026.
CL is expected to report earnings on Jul 24, 2026.
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CHD | CL | CHD / CL | |
| Capitalization | 22.2B | 69.9B | 32% |
| EBITDA | 1.29B | 3.9B | 33% |
| Gain YTD | 12.307 | 11.922 | 103% |
| P/E Ratio | 30.88 | 33.86 | 91% |
| Revenue | 6.21B | 20.8B | 30% |
| Total Cash | 503M | 1.34B | 38% |
| Total Debt | 2.21B | 7.97B | 28% |
CHD | CL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 6 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 57 Fair valued | 98 Overvalued | |
PROFIT vs RISK RATING 1..100 | 73 | 67 | |
SMR RATING 1..100 | 51 | 6 | |
PRICE GROWTH RATING 1..100 | 56 | 54 | |
P/E GROWTH RATING 1..100 | 79 | 26 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CHD's Valuation (57) in the Household Or Personal Care industry is somewhat better than the same rating for CL (98). This means that CHD’s stock grew somewhat faster than CL’s over the last 12 months.
CL's Profit vs Risk Rating (67) in the Household Or Personal Care industry is in the same range as CHD (73). This means that CL’s stock grew similarly to CHD’s over the last 12 months.
CL's SMR Rating (6) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (51). This means that CL’s stock grew somewhat faster than CHD’s over the last 12 months.
CL's Price Growth Rating (54) in the Household Or Personal Care industry is in the same range as CHD (56). This means that CL’s stock grew similarly to CHD’s over the last 12 months.
CL's P/E Growth Rating (26) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (79). This means that CL’s stock grew somewhat faster than CHD’s over the last 12 months.
| CHD | CL | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 54% |
| Stochastic ODDS (%) | 2 days ago 52% | 1 day ago 39% |
| Momentum ODDS (%) | 2 days ago 44% | 1 day ago 42% |
| MACD ODDS (%) | 2 days ago 37% | 1 day ago 58% |
| TrendWeek ODDS (%) | 2 days ago 45% | 1 day ago 46% |
| TrendMonth ODDS (%) | 2 days ago 47% | 1 day ago 49% |
| Advances ODDS (%) | 2 days ago 49% | 2 days ago 43% |
| Declines ODDS (%) | 4 days ago 47% | 17 days ago 44% |
| BollingerBands ODDS (%) | 2 days ago 42% | 1 day ago 23% |
| Aroon ODDS (%) | 2 days ago 46% | 1 day ago 46% |
A.I.dvisor indicates that over the last year, CHD has been loosely correlated with PG. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if CHD jumps, then PG could also see price increases.