Advertisement
BIRK vs DECK
Which Stock Would AI Choose? Birkenstock Holding plc (BIRK) vs. Deckers Outdoor Corporation (DECK) Stock Comparison
Key Takeaways
- BIRK trades at around $39 with a market cap of $7.23 billion, showing modest YTD gains of about 4% amid tariff pressures, while DECK at $100 has a larger $14.25 billion cap but lags YTD by roughly 3%.
- Recent quarters highlight DECK's revenue growth to $1.96 billion in Q3 FY2026, driven by HOKA (up 18.5%) and UGG (up 4.9%), contrasting BIRK's steady 11-18% constant currency gains tempered by margin hits.
- Both stocks exhibit lower P/E ratios around 16-17, indicating relative value in the footwear sector, but DECK offers higher profitability with 19% net margins versus BIRK's emerging growth profile.
- Market sentiment reflects caution for BIRK due to U.S. tariffs eroding gross margins by 100 basis points (bps, a unit measuring 0.01%) in FY2026, while DECK benefits from raised FY2026 guidance.
- Over the past year, both have declined (~25% for BIRK, ~20% for DECK), underperforming the S&P 500 amid consumer cyclical pressures.
Introduction
Both BIRK and DECK operate in the competitive footwear sector, focusing on comfort-driven products amid shifting consumer preferences for lifestyle and performance shoes. BIRK, known for iconic sandals, emphasizes premium footbed technology, while DECK leverages powerhouse brands like HOKA and UGG for diversified growth. This stock comparison analyzes their recent performance, financial metrics, and market positioning, aiding traders seeking momentum plays and investors evaluating long-term stability in a volatile consumer environment marked by tariff risks and brand momentum.
BIRK Overview and Recent Performance
Birkenstock Holding plc (BIRK), founded in 1774 and headquartered in London, manufactures and sells footbed-based footwear across Americas, Europe, and APAC. In recent market activity, shares trade near $39, reflecting a 6% monthly gain but a 25% yearly decline, with YTD up modestly at 4%. Fiscal 2025 revenue reached €2.1 billion, up 16% reported (18% constant currency), fueled by double-digit growth across regions. Q1 FY2026 showed €402 million revenue (11% reported, 18% constant currency), with adjusted EBITDA at €106 million despite gross margin contraction from tariffs. Sentiment has softened on warnings of 100 bps hits to FY2026 gross and EBITDA margins due to U.S. duties, alongside cautious spending, though APAC expansion (31% growth) and 40 new stores signal resilience. Upcoming Q2 results on May 13 may clarify momentum.
DECK Overview and Recent Performance
Deckers Outdoor Corporation (DECK), based in Goleta, California, designs and markets footwear, apparel, and accessories via brands like HOKA and UGG. Shares hover around $100, down 5% monthly and 19% yearly, with YTD off 3-4%. Q3 FY2026 revenue hit a record $1.96 billion (up 7%), driven by HOKA's $629 million (18.5% growth) and UGG's $1.31 billion (4.9% rise), alongside DTC strength. Diluted EPS rose 11% to $3.33, with gross margins at 59.8%. Recent weeks saw a pullback despite raised FY2026 guidance to $5.4-5.425 billion revenue and $6.80-6.85 EPS, reflecting balanced wholesale/DTC gains and international sales up 15%. Competitive pressures and expected Q4 EPS dip temper enthusiasm, but brand momentum sustains positioning.
Trending AI Robots
Tickeron’s Trending AI Robots page curates the top-performing AI trading bots from hundreds available, each deploying distinct strategies across thousands of tickers in stocks, ETFs, and crypto. Selected via AI analysis for current market conditions, these 25+ bots from 351 total showcase annualized returns up to 285%, win rates of 50-88%, and profit factors exceeding 2.5 in volatile sectors like semiconductors (e.g., 96% return on LRCX group), industrials (88% on FIX), and leveraged ETFs (136% on GGLL). Timeframes range from 5-60 minutes, with risk tools like TP/SL corridors (3%/2%). Traders can copy signals from Signal Agents or simulate via Virtual Agents. Explore these high-conviction bots to enhance strategies in dynamic markets.
Head-to-Head Comparison
BIRK and DECK share consumer cyclical exposure but diverge in models: BIRK's single-brand sandal focus yields high gross margins (~56-59%) yet tariff vulnerability, while DECK's multi-brand portfolio (HOKA performance, UGG lifestyle) drives diversified revenue ($5.37B TTM vs. $2.5B). Growth drivers contrast with DECK's mid-teens HOKA surge versus BIRK's APAC emphasis. Recent momentum favors DECK on record quarters, though both trail S&P. Risks include BIRK's import duties and DECK's competition; comparable P/E (~16x) and betas (~1.1) highlight value, with DECK edging on ROE (40%) and scale.
Tickeron AI Verdict
Tickeron’s AI leans toward DECK in the current environment, citing superior trend consistency from HOKA/UGG momentum, raised guidance, and higher profitability metrics amid sector volatility. BIRK's growth is credible but hampered by tariff catalysts; relative positioning favors DECK's stability probabilistically over the near term.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BIRK is a StrongBuy and DECK is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BIRK’s FA Score shows that 0 FA rating(s) are green whileDECK’s FA Score has 1 green FA rating(s).
- BIRK’s FA Score: 0 green, 5 red.
- DECK’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BIRK’s TA Score shows that 5 TA indicator(s) are bullish while DECK’s TA Score has 6 bullish TA indicator(s).
- BIRK’s TA Score: 5 bullish, 5 bearish.
- DECK’s TA Score: 6 bullish, 5 bearish.
Price Growth
BIRK (@Wholesale Distributors) experienced а -9.66% price change this week, while DECK (@Wholesale Distributors) price change was -6.16% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.74%. For the same industry, the average monthly price growth was -1.16%, and the average quarterly price growth was +1.92%.
Reported Earning Dates
BIRK is expected to report earnings on Aug 27, 2026.
DECK is expected to report earnings on Jul 23, 2026.
Industries' Descriptions
@Wholesale Distributors (-5.74% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| BIRK | DECK | BIRK / DECK | |
| Capitalization | 7.96B | 14.7B | 54% |
| EBITDA | 662M | 1.41B | 47% |
| Gain YTD | 5.868 | 1.833 | 320% |
| P/E Ratio | 19.66 | 15.04 | 131% |
| Revenue | 2.18B | 5.47B | 40% |
| Total Cash | 201M | 1.91B | 11% |
| Total Debt | 1.37B | 375M | 366% |
DECK | ||
|---|---|---|
OUTLOOK RATING 1..100 | 73 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 78 | |
SMR RATING 1..100 | 23 | |
PRICE GROWTH RATING 1..100 | 46 | |
P/E GROWTH RATING 1..100 | 57 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| BIRK | DECK | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 73% | 2 days ago 69% |
| Stochastic ODDS (%) | 2 days ago 70% | 2 days ago 72% |
| Momentum ODDS (%) | 2 days ago 76% | 2 days ago 73% |
| MACD ODDS (%) | 2 days ago 81% | 2 days ago 67% |
| TrendWeek ODDS (%) | 2 days ago 71% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 71% | 2 days ago 73% |
| Advances ODDS (%) | 12 days ago 73% | 15 days ago 74% |
| Declines ODDS (%) | 2 days ago 71% | 8 days ago 70% |
| BollingerBands ODDS (%) | 2 days ago 80% | 2 days ago 79% |
| Aroon ODDS (%) | 2 days ago 71% | 2 days ago 72% |
Advertisement
BIRK and
Correlation & Price change
A.I.dvisor indicates that over the last year, BIRK has been loosely correlated with RL. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if BIRK jumps, then RL could also see price increases.
| Ticker / NAME | Correlation To BIRK | 1D Price Change % | ||
|---|---|---|---|---|
| BIRK | 100% | -6.09% | ||
| RL - BIRK | 55% Loosely correlated | -0.51% | ||
| DECK - BIRK | 44% Loosely correlated | -3.24% | ||
| VFC - BIRK | 43% Loosely correlated | -1.73% | ||
| LEVI - BIRK | 43% Loosely correlated | -0.38% | ||
| PVH - BIRK | 42% Loosely correlated | +1.17% | ||
More | ||||
DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with KTB. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then KTB could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -3.24% | ||
| KTB - DECK | 49% Loosely correlated | -2.60% | ||
| ONON - DECK | 49% Loosely correlated | -6.87% | ||
| CAL - DECK | 48% Loosely correlated | -3.58% | ||
| PVH - DECK | 48% Loosely correlated | +1.17% | ||
| NKE - DECK | 46% Loosely correlated | -4.45% | ||
More | ||||