Hims & Hers, launched in 2017, is a telehealth platform that connects patients and healthcare providers to offer treatment options for specialties like erectile dysfunction, hair loss, skin care, mental health, and weight loss... Show more
Hims & Hers Health, Inc. (HIMS) stands as a leader in the telehealth sector, operating a consumer-first platform that connects users to licensed providers for personalized treatments in sexual health, hair care, weight management, mental health, and dermatology. With over 2.5 million subscribers as of late 2025, the company leverages a vertically integrated model encompassing consultations, prescriptions, compounding pharmacies, and direct fulfillment, enabling competitive pricing and high retention through subscriptions.
Competitive advantages include strong brand recognition, AI-driven personalization, and rapid category expansion, differentiating HIMS from traditional clinics and pure-play DTC (direct-to-consumer) brands. The platform's shift toward diagnostics via "Labs" and multi-cancer testing enhances cross-selling and positions it for preventative care dominance. International footholds in the UK, Canada, Germany, and beyond provide diversification, while the pending Eucalyptus acquisition—adding Australia and Japan—bolsters global scale against rivals like Ro and Amazon Clinic.
Medium-term, HIMS's focus on high-margin branded offerings and data-informed care could widen moats, though execution amid competition remains critical.
Upcoming Q1 2026 earnings on May 11 will offer insights into branded GLP-1 rollout post-Novo Nordisk deal, with guidance for $600–$625 million revenue underscoring momentum. The mid-2026 Eucalyptus close, valued at up to $1.15 billion, promises $200+ million in added revenue and breakeven international ops within 12–18 months, potentially lifting sentiment if integrated smoothly.
FDA peptide reviews could unlock new compounding opportunities using HIMS's facilities, offsetting GLP-1 headwinds. Analyst revisions reflect caution: Barclays cut target to $25 (Overweight), BofA to $29 (Underperform), yet consensus holds at ~$32 (11% upside) from 17 firms, with "Hold" prevailing (12 Holds, 4 Buys, 1 Sell). Successful Novo integration and acquisition milestones could spur upgrades.
The telehealth market benefits from structural shifts toward digital, consumer-led healthcare, with demand surging for accessible wellness amid aging populations and chronic conditions. HIMS's model aligns with these tailwinds, amplified by tech adoption and post-pandemic normalization.
Macro sensitivities include interest rates impacting consumer spending on elective care; elevated rates could pressure subscriptions, though HIMS's affordable pricing mitigates this. Inflation affects input costs for medications, but scale and branded shifts support margins. Regulatory climate looms largest: FDA's GLP-1 shortage resolution curbed compounding, prompting HIMS's branded pivot, while peptide deregulation offers upside. Geopolitical stability aids supply chains, and consumer demand cycles favor recession-resistant essentials like weight loss.
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For 2026, HIMS guides $2.7–$2.9 billion revenue and $300–$375 million Adjusted EBITDA, aligning with analyst estimates of $2.72 billion top-line and $0.52 EPS, implying 24% EPS growth. Key themes include international revenue surpassing $1 billion via Eucalyptus, margin expansion to 11–13% through branded GLP-1s and Labs-driven personalization, and cost efficiencies from scale.
Longer-term to 2030, management eyes $6.5 billion revenue via market expansion, tech transitions like AI diagnostics, and sustained subscriber growth. Competitive threats from big pharma entry and regulatory hurdles (e.g., DOJ/SEC probes) persist, but capital allocation toward acquisitions signals confidence. Consensus price targets (~$32) embed cautious optimism, hinging on execution.
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Industry PharmaceuticalsGeneric
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A.I.dvisor tells us that HIMS and COTY have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HIMS and COTY's prices will move in lockstep.
| Ticker / NAME | Correlation To HIMS | 1D Price Change % | ||
|---|---|---|---|---|
| HIMS | 100% | N/A | ||
| COTY - HIMS | 31% Poorly correlated | -5.00% | ||
| IPAR - HIMS | 24% Poorly correlated | -3.76% | ||
| HNST - HIMS | 23% Poorly correlated | -1.78% | ||
| NBIX - HIMS | 23% Poorly correlated | +6.59% | ||
| ALKS - HIMS | 22% Poorly correlated | +3.48% | ||
More | ||||
| Ticker / NAME | Correlation To HIMS | 1D Price Change % |
|---|---|---|
| HIMS | 100% | N/A |
| Pharmaceuticals: Generic industry (83 stocks) | 32% Poorly correlated | -0.18% |
| Pharmaceuticals industry (159 stocks) | 20% Poorly correlated | -0.13% |
HIMS saw its Momentum Indicator move above the 0 level on May 27, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 83 similar instances where the indicator turned positive. In of the 83 cases, the stock moved higher in the following days. The odds of a move higher are at .
The Moving Average Convergence Divergence (MACD) for HIMS just turned positive on May 29, 2026. Looking at past instances where HIMS's MACD turned positive, the stock continued to rise in of 46 cases over the following month. The odds of a continued upward trend are .
HIMS moved above its 50-day moving average on May 27, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for HIMS crossed bullishly above the 50-day moving average on June 01, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HIMS advanced for three days, in of 274 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HIMS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
HIMS broke above its upper Bollinger Band on June 01, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HIMS entered a downward trend on May 29, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. HIMS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HIMS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (14.265) is normal, around the industry mean (145.556). P/E Ratio (57.137) is within average values for comparable stocks, (94.833). Projected Growth (PEG Ratio) (2.155) is also within normal values, averaging (1.708). HIMS has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.033). P/S Ratio (2.945) is also within normal values, averaging (96.333).