Klaviyo Inc is a technology company that provides a software-as-a-service (SaaS) platform to enable its customers to send the right messages at the right time across email, short message service, and push notifications, more accurately measure and predict performance, and deploy specific actions and campaigns... Show more
Klaviyo shares have navigated a volatile stretch in recent weeks. The stock rallied from mid-June lows near $12.86 to reach $19.30 on August 5—the day of its Q2 earnings release—before plunging 13.3% the following session to $16.73. The sell-off erased roughly two months of recovery gains in a single trading day, underscoring how sensitive investor sentiment remains to the company's margin trajectory. As of the August 7 close at $16.62, KVYO sits well below its 200-day moving average of approximately $17.94 and trades at a price-to-sales multiple around 3.4x—below the broader software industry average. The stock has declined approximately 49% year-to-date and about 51% over the past twelve months, reflecting a deep reset in valuation expectations for the marketing automation platform.
Klaviyo operates a cloud-based software-as-a-service platform that enables businesses to build, manage, and optimize digital marketing campaigns across email, SMS, push notifications, and increasingly, AI-powered autonomous customer interactions. Founded in 2012 and headquartered in Boston, Massachusetts, the company serves more than 205,000 customers across over 100 countries, processing an average of 4.2 billion events daily. Its platform integrates natively with e-commerce ecosystems including SHOP (Shopify), BigCommerce, and Magento, positioning Klaviyo as a critical infrastructure layer for direct-to-consumer brands and retailers. The company markets itself as an "autonomous B2C CRM," differentiating from legacy marketing automation tools by embedding AI agents—such as Composer for campaign creation and Customer Agent for service interactions—directly into its data platform. Enterprise customers generating over $50,000 in annual recurring revenue now represent approximately 40% of total ARR, reflecting a successful upmarket shift that investors are closely monitoring.
The dominant catalyst shaping Klaviyo's stock performance has been its Q2 2026 earnings report released on August 5. Revenue of $370.6 million beat the $362.1 million consensus and grew 26% year-over-year, driven by strength in text messaging, WhatsApp, international expansion, and enterprise deal momentum. The company signed its largest-ever contract—an eight-figure, multi-product deal—and grew its $50,000-plus ARR customer cohort by 36% year-over-year.
However, non-GAAP gross margin declined to 73.4% from 76.4% a year earlier, pressured by higher carrier fees and an accelerating SMS mix that carries lower margins than email. Management reduced full-year non-GAAP operating income guidance to $212–$218 million, citing $10–$12 million in costs associated with the acquisition of AI startup Agency and ongoing product investment. The appointment of Agency founder Elias Torres as Chief Product Officer signals a strategic commitment to accelerating AI agent development, but the near-term margin implications rattled investors.
On the analyst front, reactions have been mixed. Citigroup raised its price target to $36 while maintaining a "Buy" rating, and Goldman Sachs upgraded the stock to "Strong-Buy" in late June. Conversely, Jefferies cut its target to $21, and multiple firms—including Piper Sandler, Wells Fargo, and Stifel—trimmed their targets following the Q2 print, reflecting recalibrated margin assumptions. Insiders sold approximately $9.5–$9.8 million worth of stock over the past three months, adding a layer of caution for some market participants.
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Looking ahead, Klaviyo's investment narrative hinges on a delicate balance between growth and profitability. The company guided for Q3 2026 revenue of $377–$381 million, implying year-over-year growth of approximately 21.5–22.5%, representing a further deceleration from Q2's 26% pace. Investors will closely monitor whether the Composer AI agent and Customer Agent products begin contributing measurable revenue, with early conversion metrics—such as the 46% rate at which users incorporate AI-generated campaigns—offering encouraging but preliminary signals.
Key risk factors include persistent gross margin compression from SMS and WhatsApp mix shift, execution risk around the Agency acquisition integration, and a CFO transition that adds uncertainty to financial stewardship. On the international front, EMEA revenue grew 41% year-over-year excluding the UK, and an upcoming EU data center could unlock further expansion. The broader macroeconomic backdrop, including consumer spending trends and e-commerce growth rates, remains a critical variable for Klaviyo's customer base. Net revenue retention of 109% is expected to face headwinds from prior-year policy enforcement until Q1 2027, representing a near-term metric worth tracking. With $833 million in cash and a $500 million share repurchase authorization, the company retains significant financial flexibility to navigate this transitional period.
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The 10-day moving average for KVYO crossed bullishly above the 50-day moving average on July 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 10 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a +1 3-day Advance, the price is estimated to grow further. Considering data from situations where KVYO advanced for three days, in of 169 cases, the price rose further within the following month. The odds of a continued upward trend are .
KVYO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 79 cases where KVYO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The 10-day RSI Indicator for KVYO moved out of overbought territory on July 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 20 similar instances where the indicator moved out of overbought territory. In of the 20 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 32 cases where KVYO's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on August 11, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on KVYO as a result. In of 46 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for KVYO turned negative on August 06, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 27 similar instances when the indicator turned negative. In of the 27 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KVYO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. KVYO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.079) is normal, around the industry mean (28.402). KVYO's P/E Ratio (575.000) is considerably higher than the industry average of (80.629). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.710). Dividend Yield (0.000) settles around the average of (0.048) among similar stocks. P/S Ratio (3.750) is also within normal values, averaging (69.501).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KVYO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Industry PackagedSoftware