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Oct 26, 2026
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Costco (COST) vs Walmart (WMT): Weighing Two Defensive Retail Leaders

Costco (COST) vs Walmart (WMT): Weighing Two Defensive Retail Leaders

Key Takeaways

  • Costco (COST) and Walmart (WMT) stand out as defensive large-cap retailers, though they follow distinct approaches: a membership-focused warehouse club versus an omnichannel superstore model with everyday low prices.
  • Costco has delivered faster revenue growth, around 10% in its most recent fiscal year, yet trades at a higher valuation near 48 times earnings; Walmart brings greater overall scale with a somewhat lower forward price-to-earnings multiple.
  • Walmart continues to expand its higher-margin areas such as advertising, memberships, and e-commerce, whereas Costco relies primarily on membership fees and new warehouse openings for growth.
  • Both stocks hold "Buy" consensus ratings from analysts, though their recent relative performance and momentum have moved in different directions.
  • For additional background, review COST Major News and COST Today's Price Move, along with WMT Major News and WMT Today's Price Move.
  • Automated systems' current positioning across these and other tickers can be viewed through the Trending AI Robots section.

Introduction

Costco Wholesale Corporation and Walmart Inc. rank among the largest and most closely followed companies in U.S. retail. Investors often compare the two when looking for steady, consumer-oriented holdings that tend to perform across different economic environments. Both benefit from significant scale, reliable cash flow, and value propositions that appeal to a broad customer base. Their business models differ in important ways, however: Costco earns a large share of profits from membership fees and warehouse sales, while Walmart generates revenue across an extensive network of stores and digital channels. For long-term holders, income-focused investors, and those tracking relative strength, examining how these leaders compare on growth, valuation, and positioning provides helpful perspective.

Costco's Model and Recent Results

Costco runs a membership-only warehouse club operation with approximately 939 locations globally and more than 84 million paid members. Membership fee revenue forms a key part of its profitability, and recent periods have shown solid uptake in executive memberships along with steady renewal rates, even as paid-member additions have slowed. In the latest fiscal results, the company reported double-digit net sales growth and healthy comparable-sales gains driven by increased traffic and strength outside food categories. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

Market reaction has reflected several influences. Digital sales have continued to rise at a strong double-digit pace, and tariff refunds have been used to support lower prices for members. At the same time, a valuation near 48 times earnings has prompted questions around membership trends and margin influences, including elevated LIFO charges. Shares have remained below recent peaks amid more cautious sentiment, even as the core business has remained resilient.

Walmart's Reach and Recent Performance

Walmart operates as the world's largest retailer by revenue, serving roughly 280 million customers each week through more than 10,900 stores and e-commerce platforms in 19 countries. Its segments—Walmart U.S., Walmart International, and Sam's Club—cover discount stores, warehouse clubs, and an expanding digital marketplace. Recent quarters featured steady U.S. comparable sales, roughly 26% growth in global e-commerce, and continued expansion in higher-margin areas such as advertising and membership programs.

Investor views have been shaped by the company's success attracting higher-income shoppers and its investments in AI-driven shopping tools and delivery options. Shares have also faced attention over valuation levels and cautious near-term guidance, especially with fuel costs affecting consumers. In recent weeks the stock has moved within a wide range as scale and digital progress have been balanced against questions on further multiple expansion.

Head-to-Head Comparison

The core difference lies in revenue models. Costco derives a substantial portion of operating income from membership fees, which provides a recurring, high-margin stream that supports its pricing strategy. Walmart works with narrower retail margins but is quickly building additional higher-margin revenue from advertising, marketplace services, and programs such as Walmart+.

Growth patterns vary as well. Costco has shown stronger comparable-sales momentum and more room for warehouse expansion, while Walmart's e-commerce and alternative revenue streams are scaling faster. Risk profiles differ too: Costco is more exposed to membership economics and fee decisions, whereas Walmart encounters wider influences from grocery inflation, fuel costs, and currency movements internationally. On valuation, both trade above broader market averages, though Walmart's forward P/E sits somewhat lower given its larger base and thinner margins.

AI Perspective on the Pair

Considering factors such as trend consistency, stability, and relative positioning, the analysis points toward the name with more durable price structure rather than growth alone. Costco's steadier, lower-volatility profile and resilient membership-driven earnings support a constructive stance, while Walmart's broader set of catalysts and digital progress keep it relevant. In the current setting, the view leans toward Costco for trend consistency and earnings stability, while recognizing that Walmart's valuation and diversified revenue growth keep the comparison close. Any such assessment remains probabilistic rather than a firm prediction.

Exploring Tickeron’s AI Trading Bots

I’ve found Tickeron’s AI Trading Bots useful when reviewing automated strategies across retail names and other sectors. The platform lists hundreds of bots, each with its own approach, performance history, and statistics, so I can quickly see which ones align with current market conditions and review recent positioning on tickers like COST and WMT.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: COST, WMT

Contributor

Scott Bell's AvatarScott Bell|Expert

I’m a trader and independent researcher. My interest lies at the intersection of financial markets, algorithms, and capital management. I develop data-driven tools and strategies and study algorithmic approaches to market analysis. I help turn complex market data into clear insights and practical systems. I believe technology should support, not replace, investment thinking


COST in upward trend: 10-day moving average moved above 50-day moving average on October 12, 2026

The 10-day moving average for COST crossed bullishly above the 50-day moving average on October 12, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 13 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 68%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on September 25, 2026. You may want to consider a long position or call options on COST as a result. In 50 of 75 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.

The Moving Average Convergence Divergence (MACD) for COST just turned positive on September 25, 2026. Looking at past instances where COST's MACD turned positive, the stock continued to rise in 26 of 48 cases over the following month. The odds of a continued upward trend are 54%.

COST moved above its 50-day moving average on October 06, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +2.37% 3-day Advance, the price is estimated to grow further. Considering data from situations where COST advanced for three days, in 214 of 350 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.

The Aroon Indicator entered an Uptrend today. In 173 of 336 cases where COST Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 51%.

Bearish Trend Analysis

The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

COST broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Profit vs. Risk Rating rating for this company is 12 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 58, placing this stock better than average.

The Tickeron SMR rating for this company is 34 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 43 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating fairly steady price growth. COST’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 100 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: COST's P/B Ratio (13.272) is slightly higher than the industry average of (5.628). COST has a moderately high P/E Ratio (50.393) as compared to the industry average of (23.925). COST's Projected Growth (PEG Ratio) (4.478) is slightly higher than the industry average of (2.171). Dividend Yield (0.006) settles around the average of (0.010) among similar stocks. P/S Ratio (1.353) is also within normal values, averaging (1.008).

Notable companies

The most notable companies in this group are Walmart (NASDAQ:WMT), Costco Wholesale Corp (NASDAQ:COST), Target Corp (NYSE:TGT), Dollar General Corp (NYSE:DG), Dollar Tree (NASDAQ:DLTR).

Industry description

Companies in the discount stores industry specialize in offering substantial discounts on a vast array of retail products. Some companies in this industry also operate general merchandise warehouse clubs. Products sold at discount stores are typically similar to those of any department store, but the pricing of the goods is generally much lower (and hence the name “discount”). Think Dollar General Corporation, Dollar Tree, Inc. and Five Below, Inc. Many discount stores target low-income households and/or price-sensitive consumers as their potential market. Discount stores’ profitability could hinge on factors like competitive pricing, sufficient locations, healthy revenue per square foot, and effective advertisement. These store operators could have an edge over other retailers during financial crises or recessions, when many consumers could be looking for less expensive alternatives.

Market Cap

The average market capitalization across the Discount Stores Industry is 172.11B. The market cap for tickers in the group ranges from 8.91K to 951.18B. WMT holds the highest valuation in this group at 951.18B. The lowest valued company is BIGGQ at 8.91K.

High and low price notable news

The average weekly price growth across all stocks in the Discount Stores Industry was -1%. For the same Industry, the average monthly price growth was 5%, and the average quarterly price growth was 16%. BJ experienced the highest price growth at 3%, while OLLI experienced the biggest fall at -6%.

Volume

The average weekly volume growth across all stocks in the Discount Stores Industry was -26%. For the same stocks of the Industry, the average monthly volume growth was -7% and the average quarterly volume growth was -30%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 75
P/E Growth Rating: 47
Price Growth Rating: 37
SMR Rating: 48
Profit Risk Rating: 58
Seasonality Score: 48 (-100 ... +100)
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General Information

a company which sells goods through membership warehouses

Industry DiscountStores

Industry
Specialty Stores
Address
999 Lake Drive
Phone
+1 425 313-8100
Employees
341000
Web
https://www.costco.com
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