Franklin Covey Co. (FC) stands out as a global leader in organizational performance improvement, delivering training and consulting services centered on leadership, execution, productivity, sales performance, customer loyalty, and educational solutions. The company's model hinges on subscription-based content, live coaching, and digital tools such as the All Access Pass, catering to enterprise clients, government entities, and educational institutions.
In the competitive landscape of professional services and education training, FC sets itself apart with proven methodologies like "The 7 Habits of Highly Effective People" and a subscription approach that fosters recurring revenue. From what I see, its ties to corporate training demand make it sensitive to economic cycles, and recent stock movements have mirrored invoicing trends alongside restructuring efforts in a softer enterprise environment.
In the last 30 days, FC stock climbed +26%, moving from a close of $12.76 to $16.12. The advance was volatile yet upward-trending, gaining speed in late March with elevated volume on March 23-25 ahead of earnings, and peaking near recent highs.
Over the past quarter, however, shares dropped -3%, from $16.64 to $16.12, trading in a range after a January high above $21, followed by declines through February and early March lows around $11.50 before the rebound. Volume spiked on the way down, suggesting seller exhaustion.
The 30-day rally built from anticipation around Q2 fiscal 2026 earnings, released April 1 after the close, which delivered revenue of $59.65 million—a 2% beat on estimates—despite a GAAP EPS loss of $0.17 per share. Adjusted EBITDA nearly doubled to $4.1 million (+99%), powered by Education revenue growth of +16% and effective cost controls, which lifted investor sentiment.
I also checked this using Tickeron’s AI Screener to gauge how FC stacks up against industry peers. Enterprise North America invoiced amounts increased 7%, while deferred revenue rose 7% to $101.5 million, pointing to a solid backlog. Free cash flow turned positive at $13.2 million in Q2, enabling year-to-date share repurchases of $28.1 million. With guidance reaffirmed, the mood shifted from cautious to optimistic, fueling gains and after-hours strength post-earnings.
The quarterly -3% decline stemmed from headwinds like Q1 fiscal 2026 results in early January, where revenue fell 7% to $64 million and net loss hit $3.3 million, missing EPS amid $3.4 million in restructuring costs and weaker prior-year invoicing. Enterprise revenue declined 8%, weighing on subscription recognition.
Corporate spending caution, exit costs, and softer demand drove a 38% four-week drop in February to lows near $11.50. Institutional selling and EPS cuts extended the range-bound action, though steady deferred revenue growth offered some support.
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Looking ahead, I'm focused on Q3 fiscal 2026 earnings for continued invoicing gains in Enterprise North America and Education growth. Updates to FY2026 guidance—revenue at $265M-$275M and adjusted EBITDA at $28M-$33M—will matter, especially with subscription backlog trends.
Shifts in the industry toward digital training and AI in performance tools could shape FC's edge. Broader factors like corporate budgets, interest rates, and economic recovery are in play. This is important because strategic moves, such as the remaining $20M in share repurchases and restructuring wrap-up, alongside risks from client concentration or spending delays, could sway sentiment.
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FC saw its Momentum Indicator move above the 0 level on March 23, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned positive. In of the 85 cases, the stock moved higher in the following days. The odds of a move higher are at .
The Moving Average Convergence Divergence (MACD) for FC just turned positive on March 16, 2026. Looking at past instances where FC's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .
FC moved above its 50-day moving average on April 01, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for FC crossed bullishly above the 50-day moving average on April 06, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where FC advanced for three days, in of 305 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 186 cases where FC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 13 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 15 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
FC broke above its upper Bollinger Band on April 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. FC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.817) is normal, around the industry mean (21.594). FC has a moderately high P/E Ratio (74.917) as compared to the industry average of (25.485). Projected Growth (PEG Ratio) (1.009) is also within normal values, averaging (1.306). Dividend Yield (0.000) settles around the average of (0.042) among similar stocks. P/S Ratio (1.084) is also within normal values, averaging (6.507).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of training and consulting solutions
Industry OtherConsumerSpecialties