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Nov 03, 2026
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FSTA vs KXI: Why the Low-Cost U.S. Staples ETF Holds the Edge

FSTA vs KXI: Why the Low-Cost U.S. Staples ETF Holds the Edge

Key Takeaways

  • Geographic scope differs sharply: FSTA is a U.S.-only consumer staples fund, while KXI offers developed-market global exposure, with roughly 60% of assets in the United States and the rest spread across Europe, Japan, and other markets.
  • Cost is a decisive factor: FSTA charges an expense ratio of 0.08%, while KXI carries a materially higher 0.38% annual fee.
  • Both are passive and market-cap weighted: FSTA tracks the MSCI USA IMI Consumer Staples 25/50 Index, and KXI tracks the S&P Global 1200 Consumer Staples (Sector) Capped Index.
  • Concentration versus diversification: FSTA leans heavily on U.S. mega-caps such as Walmart, Costco, and Procter & Gamble, whereas KXI adds international names like Nestlé, Unilever, and British American Tobacco to the same core U.S. leadership.
  • Tickeron AI Verdict: FSTA is the favored ticker, reflecting superior cost efficiency, stronger U.S. defensive leadership, and more consistent relative positioning.

Why These Two Consumer Staples ETFs Matter

Consumer staples ETFs serve a clear role in many portfolios by providing exposure to everyday essentials that tend to hold up through economic ups and downs. Comparing FSTA and KXI makes sense right now because the two funds approach the same defensive objective in very different ways: one stays focused on the U.S. market at a low cost, while the other spreads holdings across developed markets worldwide. They do not share identical mandates, yet both attract investors looking for steady earnings, reliable dividends, and reduced volatility. Their structural differences help determine which one aligns better with specific risk tolerance and diversification needs.

Fidelity MSCI Consumer Staples Index ETF (FSTA) Overview

The Fidelity MSCI Consumer Staples Index ETF is a passive fund designed to track the MSCI USA IMI Consumer Staples 25/50 Index. This benchmark covers large-, mid-, and small-cap U.S. consumer staples companies. The fund holds roughly 100 positions, with a heavy emphasis on large-cap names and some exposure to mid- and small-cap issuers for broader coverage. Top holdings include Walmart, Costco Wholesale, Procter & Gamble, Coca-Cola, PepsiCo, Philip Morris International, Altria Group, Mondelez International, Colgate-Palmolive, and Monster Beverage. Market-cap weighting means Walmart, Costco, and Procter & Gamble together account for more than one-third of assets. The 0.08% expense ratio ranks among the lowest in the category.

iShares Global Consumer Staples ETF (KXI) Overview

The iShares Global Consumer Staples ETF tracks the S&P Global 1200 Consumer Staples (Sector) Capped Index, focusing on large-cap consumer staples stocks across major developed markets. It also holds approximately 100 positions, but its geographic breakdown stands out: the United States makes up roughly 60% of assets, with the balance in the United Kingdom, Switzerland, Japan, and other developed regions. Top holdings include Walmart, Costco Wholesale, Procter & Gamble, Coca-Cola, Philip Morris International, PepsiCo, and Altria Group, plus international names such as Nestlé, Unilever, and British American Tobacco. Capping rules in the index help limit concentration. The expense ratio sits at 0.38%, notably higher than the domestic alternative.

Industry and Thematic Backdrop

Both ETFs sit within the consumer staples sector, valued for its defensive traits, recurring revenue streams, and dividend consistency. Recent cycles have highlighted staples as investors navigated slower global growth, easing but still-present inflation, and consumers shifting toward value-oriented purchases. Large discount retailers and essential branded producers have generally preserved pricing power, though currency swings and foreign-market conditions have affected the international holdings in KXI. Ongoing regulatory focus on packaging, nutrition, and tobacco products continues to influence parts of the sector. Meanwhile, capital has flowed toward high-quality, cash-generative businesses, supporting the largest staples names that dominate both portfolios.

Performance and Positioning Comparison

Recent weeks and months show divergence tied to each fund’s construction. FSTA’s heavier tilt toward fast-growing U.S. retailers and global branded staples leaders has supported stronger relative positioning, especially as discount retail and household-product giants delivered resilient results. KXI’s international holdings have faced more pressure from currency moves, softer European consumer demand, and mixed overseas earnings. The higher expense ratio on KXI adds a consistent drag over longer periods. On a risk basis, both show lower beta than the broader market, yet KXI carries extra currency and geographic risk that FSTA avoids. From what I see, this points to clearer trend consistency and cost advantages for the domestic fund. I also checked this using Tickeron’s AI Screener to compare sector positioning.

Exploring ETFs with Tickeron’s AI Screener

I often turn to Tickeron’s AI Screener when comparing ETFs like these. The tool lets me quickly filter by industry, technical patterns, fundamentals, and performance metrics, which helps surface how FSTA and KXI stack up against peers without manual effort. It has become a regular part of my process for refining sector views.

Tickeron AI Verdict

Based on structural strength, cost efficiency, diversification profile, trend consistency, and relative positioning, Tickeron’s AI currently favors FSTA over KXI. The main drivers remain the wide expense-ratio gap, concentrated exposure to well-capitalized U.S. staples leaders with more consistent earnings momentum, and the lack of currency and foreign-market headwinds that affect the global portfolio. While KXI provides broader geographic diversification, that breadth has not produced stronger risk-adjusted results in recent cycles. The verdict reflects observable structural and trend factors rather than a prediction of future returns.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: KXI, FSTA

KXI in upward trend: price rose above 50-day moving average on October 12, 2026

KXI moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend. In 46 of 50 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on KXI as a result. In 64 of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.

The Moving Average Convergence Divergence (MACD) for KXI just turned positive on October 08, 2026. Looking at past instances where KXI's MACD turned positive, the stock continued to rise in 39 of 44 cases over the following month. The odds of a continued upward trend are 89%.

The 10-day moving average for KXI crossed bullishly above the 50-day moving average on October 19, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 88%.

Following a +3.06% 3-day Advance, the price is estimated to grow further. Considering data from situations where KXI advanced for three days, in 242 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.

The Aroon Indicator entered an Uptrend today. In 208 of 278 cases where KXI Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 75%.

Bearish Trend Analysis

The 10-day RSI Indicator for KXI moved out of overbought territory on November 03, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 21 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 75%.

The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KXI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.

KXI broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Notable companies

The most notable companies in this group are Walmart (NASDAQ:WMT), Costco Wholesale Corp (NASDAQ:COST), Coca-Cola Company (NYSE:KO), Procter & Gamble Company (NYSE:PG), Philip Morris International (NYSE:PM), PepsiCo (NASDAQ:PEP), Altria Group (NYSE:MO), Mondelez International (NASDAQ:MDLZ), Colgate-Palmolive Company (NYSE:CL), Target Corp (NYSE:TGT).

Industry description

The investment seeks to track the S&P Global 1200 Consumer Staples (Sector) Capped IndexTM. The fund generally invests at least 80% of its assets in the component securities of its underlying index and in investments that have economic characteristics that are substantially identical to the component securities of its underlying index and may invest up to 20% of its assets in certain futures, options and swap contracts, cash and cash equivalents. The underlying index is a subset of the S&P Global 1200TM, which is designed to measure the performance of large-capitalization stocks from major global markets, as determined by SPDJI.

Market Cap

The average market capitalization across the iShares Global Consumer Staples ETF (KXI) ETF is 93.72B. The market cap for tickers in the group ranges from 10.87B to 990.61B. WMT holds the highest valuation in this group at 990.61B. The lowest valued company is CLX at 10.87B.

High and low price notable news

The average weekly price growth across all stocks in the iShares Global Consumer Staples ETF (KXI) ETF was 2%. For the same ETF, the average monthly price growth was 10%, and the average quarterly price growth was 6%. CLX experienced the highest price growth at 9%, while USD experienced the biggest fall at -14%.

Volume

The average weekly volume growth across all stocks in the iShares Global Consumer Staples ETF (KXI) ETF was 43%. For the same stocks of the ETF, the average monthly volume growth was 24% and the average quarterly volume growth was -10%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 68
P/E Growth Rating: 45
Price Growth Rating: 36
SMR Rating: 53
Profit Risk Rating: 70
Seasonality Score: 27 (-100 ... +100)
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General Information

Category ConsumerStaples

Category
Consumer Defensive
Address
iShares Trust400 Howard StreetSan Francisco
Phone
415-670-2000
Web
www.ishares.com
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